Great design is more than just pretty pictures! I offer graphic design thoughtfully crafted to communicate to your audience. Technical expertise, knowledge of effective copy writing and proofreading, solid communication skills, and a passion for detail and organization round out my full-service approach.
QUALIFICATIONS • Expert technical skills in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat) and Quark XPress. • Ability to incorporate knowledge of creative design principles—layout, typography, color—to create innovative design or to closely adhere to predetermined style guidelines. • Detail-oriented with a passion for organization and a proven ability to manage and prioritize multi-faceted projects. • Strong copy editing and proofreading ability. • Excellent written and verbal communication skills. • Enthusiastic team player with strong collaboration and problem solving skills. EXPERIENCE Betty Taylor Design January 2008-Present • Sole proprietor offering Graphic Design services on a project or contract basis. Recent projects include packaging, sell sheets, advertising and web design for The Hain Celestial Group, including brands such as Celestial Seasonings (teas), Earth’s Best (baby products), Arrowhead Mills (flours and baking mixes), SunSpire (chocolate) and MaraNatha (nut butters). Wild Oats Markets, Inc., Boulder, CO Graphic Designer December 2000-December 2007 Graphic Designer (Contract) January 2000-December 2000 • Conceptualized, designed and produced retail and business collateral from initial concept and photo shoot direction to completed design, press-ready files and press check. • Projects include multi page booklets, brochures, newsletters and sales flyers; newspaper, magazine and web advertising; event posters; informational, pricing, POP and display signage; direct mail pieces; web graphics; product packaging and employee manuals. Mike’s Camera, Inc., Boulder, CO Marketing Coordinator/Graphic Designer 1998-1999 • Designed all point of purchase and large-format in-store signage, newspaper and magazine advertisements, direct mailers, newsletters and brochures as well as company logos and business collateral for the largest independently owned chain of camera stores in the Rocky Mountain region. Digital Imaging Specialist 1996-1998 Photo Lab Manager 1995-1996 Photo Lab Technician 1993-1995 Western New York Public Broadcasting Association (WNED/WNEQ Television), Buffalo, NY Assistant Director/Producer; Production Crew; Break Director 1991-1993 Production Assistant 1990-1991 CLASSES AND EDUCATION Getting Started with Dreamweaver, Boulder Digital Arts Fall 2007 Dale Carnegie Leadership Course Spring 2007 New Horizons Computer Learning Center, Excel Level 2 Spring 2007 Systemation Fast Start in Project Management Course Summer 2006 Writing Creative Non-Fiction, Colorado University Fall 2005 State University of New York, College at Fredonia 1984-1989 Department of Communication/Media