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Talent Profile
PROFILE/RESUME
Ericka Kitrel  
Graphic Designer & Illustrator
 
Designer, Art Director and Illustrator with agency and in-house experience in advertising, promotions, packaging, brand development, direct mail, collateral, product design and web design. Versatile and experienced. Illustration skills have served me well as a designer and conceptual creative.
Resume
Award-winning designer and art-director experienced in branding, package design, sales promotion, point-of-sale, corporate identity, print collateral, advertising, product development, web and multi-media. Special emphasis on conceptual development and illustration. Exceptional project management and comfortable with client presentations. Well-developed copy writing and written communication skills.

PROFESSIONAL HIGHLIGHTS

Nature's Variety - St. Louis, MO
June 2013 -January 2014
SENIOR DESIGNER
Strategic design & art direction for a company that makes holistic and natural pet foods. Collaboration with the Creative Director and Brand Managers to develop new brands and packaging design for innovative products and refresh existing packaging, create website designs, eblasts, store displays, point-of-sale, sales promotion, print and banner advertisements and other marketing materials for our brands and key store accounts.

SuperValu Corporation-St. Louis, MO
February 2006 - June 2013
SENIOR DESIGNER, BRAND DEVELOPMENT & MARKETING
•  Packaging design and brand development for exclusive
 grocery products in Save-A-Lot food stores. Responsible for
 the brand identity, logo creation, all panel graphics,
 photography art-direction and primary production of over
 fourteen major grocery brands in our stores.
•  Concept and design of point-of-sale signage and outdoor
•  Illustration 
•  Conceive brand names and research trademark usage
•  Digital photography and product mock-ups 
•  Write copy for packaging and merchandising
•  Design interior environmental graphics for our retail stores
    and corporate headquarters
•  Create graphics for print marketing and web media
•  Layout and graphics for internal Powerpoint presentations
   
  
SuperValu Corporation-St. Louis, MO
February 2004 - February 2006
SENIOR DESIGNER, PRODUCT DEVELOPMENT & PACKAGING
• Product design and illustration for imported general merchandise sold in Save-A-Lot and Deal$ stores. Designed and developed original products that included seasonal decorations, home decor, gift bags, home textiles, apparel, and paper party goods. Communicated production specifications to overseas vendors in China and India.

Betallic LLC-St. Louis, MO
July 2002 - January 2003
NEW PRODUCT DEVELOPMENT DESIGNER
Long-Term Freelance Assignment
•  Concept development, design and illustration of gift and party products that included mylar balloons, gift boxes, decorative containers and plush characters

Elwell Associates, Inc.-St. Louis, MO
August 199­­­­7 - July 2002
CREATIVE DIRECTOR
•  Supervised a small staff of designers and freelance writers to create promotions and advertising for national accounts
•  Strategic development, creative concepts, hands-on design and art-direction 
•  Clients included Alberto Culver Specialty Brands, Rogaine, Drypers Diapers, Suntory Water, Clorox, Curad, Fresh Express, and Louis Kemp Seafood

Louis London-St. Louis, MO
August 1994 - November 1996
ART DIRECTOR
•  Concept, design and art direction on Brown Forman account team and assistance on other projects 
•  Created promotional displays, point-of sale, consumer premium items, and sales materials for Bushmills Irish Whiskey, Southern Comfort and other distilled beverages
•  Regularly involved with client presentations
•  Hired vendors for photography and illustration.

Waylon-St. Louis, MO
June 1992 - August 1994
ART DIRECTOR
•  Concept, design and art direction on Kelloggs account team
•  Created promotional packaging for various cereal brands
•  Developed sales materials, point-of-sale and consumer specialty items for promotional  offers and activities

EDUCATION
Southeast Missouri State University
B.S. Degree in Art, Minor in Marketing

SOFTWARE KNOWLEDGE
Adobe Creative Suite CC, Adobe Illustrator CS6, Adobe Photoshop CS6, InDesign CS6, Acrobat Pro, Quark, iPhoto, Fetch, Adobe Pages, Adobe Keynote, Microsoft Word, Excel
and Powerpoint, all on a Macintosh platform; Visionpoint proofing and project management program. 

RECOGNITION

One of the top 1% Most Endorsed for Logo Design on LinkedIn in the United States

PLMA (Private Label Manufacturers Association) Award of Excellence 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2013

18 of my products featured at PLMA Idea Supermarket at Awards Convention

Package Designs featured in Supermarket News

TAM Award (Targeted Advertising & Marketing)

Nominated for an ADDY
Ericka Kitrel
Seeking
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Experience
Senior
Skills
Illustration, Design
Industry
Print, Industrial/Product
SAMPLE WORK
POST DATE: 12.09.2011
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Wildwood, MO
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