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Talent Profile
Ericka Kitrel  
Art Director & Illustrator
Art Director, Designer and Illustrator with agency and in-house experience in advertising, promotions, packaging, brand development, direct mail, collateral, product design and web design. Versatile and experienced. My illustration skills have served me well as a designer and conceptual creative.
Award-winning designer and art-director experienced in brand development, package design, sales promotion, point-of-sale, corporate identity, print collateral, advertising, product development, web and multi-media. Special emphasis on conceptual development and illustration. Exceptional project management and comfortable with client presentations. Well-developed copy writing and written communication skills.


Nature's Variety - St. Louis, MO
June 2013 - January 2014
Strategic design & art direction for a company that makes holistic and natural pet foods; Collaboration and brainstorming with the Creative Director and Brand Managers for ideation process and to develop new brands and packaging design for innovative products; Refreshed existing packaging, created website designs and interactive media, eblasts, store displays, point-of-sale, sales promotion, print and integrated marketing materials for our products and key store accounts; Project management from concept through pre-press

SuperValu Corporation - St. Louis, MO
February 2006 - June 2013
Packaging design and brand development for exclusive grocery products in Save A Lot food stores; Diverse styles of art; Creation of brand identity, logos, all package graphics, photo art-direction and production through pre-press of over 16 major private label brands in our stores. Each brand encompassed multiple products, printed in various substrates and with different types of printing; Worked with minimal input from managers; Researched market trends and competitors’ products; Developed product mocks for photos, presentations and merchandising; Managed multiple projects in a fast-paced environment while working within budget and scheduling requirements; Designed and conceptualized point-of-sale signage and interior environmental graphics for retail stores, corporate headquarters and mass transit signage; Illustration for packaging, digital and print communications; Wrote copy for packaging and advertising; Created graphics for corporate website and social media;  Art-directed and supervised freelance design team on large-scale branding and packaging assignments, while mentoring more junior designers
Save A Lot Ltd. Headquarters - St. Louis, MO
February 2004 - February 2006
Product design, packaging, and illustration for imported general merchandise sold in Save A Lot and Deals stores; Conceptual and art development of original products that included seasonal decorations, home decor, gift bags, home textiles, apparel, and paper party goods. Communicated production specifications to overseas vendors in China and India with written instruction and diagrams; Reviewed prototypes and print proofs, giving direction on any required revisions; Tracked status reports from the manufacturers; Created displays and point-of-sale for merchandising proprietary products; Researched market trends and competition

Betallic LLC-St. Louis, MO
July 2002 - January 2003
Long-Term Freelance Assignment; Concept development, design, illustration and production of gift and party products that included mylar balloons, cardboard gift boxes, decorative containers and plush characters; Collaborated with other designers to decide themes and visuals for seasonal promotions; Prepared artwork for flexographic printing

Elwell Associates, Inc. - St. Louis, MO
August 199­­­­7 - July 2002
Strategic development, creative concepts, hands-on design and art-direction of promotions and advertising for national accounts; Supervised and collaborated with design team and freelancers; Clients included Alberto Culver Specialty Brands, Rogaine, Drypers Diapers, Suntory Water, Clorox, Curad, Fresh Express, and Louis Kemp Seafood

Louis London (Now Momentum) - St. Louis, MO
August 1994 - November 1996
Developed concepts, design and art direction on Brown Forman account team; Worked with copywriters and account team for ideation and strategy; Created promotional displays, point-of-sale, consumer premium items, and sales materials for Bushmills Irish Whiskey, Southern Comfort and other distilled beverages; Sourced and art-directed photographers and illustrators; Had direct contact with clients in providing creative and strategic marketing solutions

Waylon-St. Louis, MO
June 1992 - August 1994
Created promotional packaging for various kid and all-family cereal brands on Kelloggs account; Developed sales materials, point-of-sale and consumer specialty items for promotional offers and activities; Commissioned and directed designers, illustrators and photographers

Southeast Missouri State University
B.S. Degree in Art, Minor in Marketing

Adobe CS6 & CC- Illustrator, Photoshop, InDesign, Bridge, Acrobat Pro;
iLife - Adobe Pages, Adobe Keynote, iPhoto; 
Microsoft Office - Excel, Microsoft Word, Powerpoint, Outlook
Working knowledge of HTML and wireframing


One of the top 1% Most Endorsed for Logo Design on LinkedIn in the United States

PLMA (Private Label Manufacturers Association) Award of Excellence 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2013, 2014

18 of my products featured at PLMA Idea Supermarket at Awards Convention

Package Designs featured in Supermarket News

TAM Award (Targeted Advertising & Marketing)

Nominated for an ADDY for agri-marketing print ad
Ericka Kitrel
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Art Direction, Design
Print, Industrial/Product
POST DATE: 12.09.2011
Wildwood, MO
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