Jeff SanGeorge is passionate about design, technology, communication and branding. With 15 years of marketing and design industry
experience, Jeff has leveraged his skills and knowledge to create national, regional and local branding campaigns, as well as help
organizations successfully market their products and services through traditional and digital marketing solutions.
Jeff is an accomplished designer, enterperneur, marketer, blogger, networker and public speaker.

SUMMARY

Creative, results-oriented design professional with diverse experience in marketing, advertising, and publishing. 
Effective communicator with solid work ethic and proven ability to impact best practices that support corporate objectives.  Innovative and technically proficient with ten years of management and team building experience.

PROFESSIONAL WORK EXPERIENCE

Connect Marketing and Design,Raleigh, NC          4/08 – 8/08
OWNER/CREATIVE DIRECTOR

• Successfully launched and operated a small marketing and design company
• Provided consultation for clients on marketing and design strategies
• Created and designed quality logos, brochures and advertisements
• Designed and developed dynamic websites using html, CSS, Flash and Javascript

Allen Tate Company, Raleigh, NC           5/07 – 4/08
REGIONAL MARKETING COORDINATOR

• Lead marketing efforts for a major independent real estate company with over 6 billion dollars 
   in annual closed revenue, throughout their successful launch and expansion into the Triangle area resulting 
   in an increase in market share, and over 175 million in closed volume in the first year
• Produced and designed several weekly display newspaper advertisements in order to build brand awareness, 
   market homes for sale, promote, and recruit real estate agents, while meeting deadlines 
• Trained and supported 100 real estate agents on how to effectively use marketing services to best support 
   individual marketing efforts
• Designed and produced print and broadcast marketing materials including advertisements, brochures, booklets, and flyers
• Collaborated with senior management to create, gain approval for, and implement marketing strategies, resulting in an   
   increase in brand awareness and a 100% increase in closed volume from the previous 6 month period
• Planned and directed photo shoots generating increased exposure for realtors while reinforcing company branding 
• Compiled data and wrote reports providing accurate assessment of the competitive landscape in the Triangle area
• Evaluated arts, sports and community outreach sponsorships for partnership opportunities
• Wrote and distributed press releases and collaborated with senior management on an effective public relations strategy 
   to preserve and maintain a positive brand image
• Organized and implemented a system for ordering customized newsletters to provide better ease of use, more efficient
   ordering and reduced errors
• Evaluated various media and advertising opportunities to better reach target consumers and increase brand awareness
• Built and managed relationships with photographers, printers, mail house, and ad agency to leverage effective partnerships

The Employment Guide/Dominion Enterprises, Atlanta, GA           6/97 – 4/07
Weekly tabloid display format employment advertisement newspaper

REGIONAL PRODUCTION MENTOR            1/03 – 4/07

• Key participant in monthly meetings with other Regional Production Mentors, Marketing Manager and Division Vice-  
   President to discuss and plan company wide production issues, marketing strategies, and create a cohesive brand identity 
   program to reinforce corporate strategy and establish a strong visual identity nationwide
• Established and enforced consistency guidelines, which were implemented in The Employment Guide editions nationwide
• Consulted for, and helped establish the production departments of New York, NY, Washington, DC, Raleigh and Charlotte, NC 
• Provided support and training for production personnel throughout the region. Supervised production during vacancies in other markets 
• Designed and produced media kits, custom publications, trade show booths, web graphics, logos and company newsletter

DISTRICT GRAPHICS DEPARTMENT MANAGER             6/03 – 4/07

• Directed the weekly layout, design, and production for seven editions of The Employment Guide with a circulation of over 
   200,000 weekly while implementing standards and practices that raised the level of quality, credibility, and customer 
   satisfaction of the publication throughout the southeast region
• Organized and implemented the consolidation of four separate production departments into one regional production
   center achieving a higher brand consistency, and a greatly reduced production cost per page throughout the region
• Managed a diverse team of six graphic designers ensuring efficient work flow and creative ad design while¬¬¬  
   providing training, guidance, coaching and counseling, resulting in a cohesive team environment
• Created  and directed advertising promotions and graphic campaigns from concept to completion 
   to support advertising and branding goals resulting in increased market share in competitive markets
• Collaborated with other managers to ensure effective communication and processing of advertisements
• Utilized strong project management skills to coordinate events and custom publications which brought in ancillary revenue streams 
• Communicated with printers regarding deadlines, logistics, pre-press and printing 
• Created and facilitated meetings and presentations to train and support staff and foster a team-oriented work environment
• Directed the creation of successful sales collateral materials to support the efforts of five sales teams in seven markets
• Consistently met monthly department budgeting and quality benchmarks through efficient management of available resources

The Employment Guide/Dominion Enterprises, Greensboro, NC           8/98 - 6/03
GRAPHICS DEPARTMENT MANAGER

• Responsible for the production of weekly employment newspaper
• Designed and created display advertisements, brochures, logos, flyers, sales collateral materials and direct mail magazines
• Coordinated with managers and staff to produce career fair events
• Created production process to optimize advertisement flow and reduce errors¬
• Managed website content for EmploymentGuide.com
• Supervised and trained two graphic designers

The Jobs Market Press, High Point, NC           6/97 - 8/98
GRAPHIC ARTIST

• Designed graphic display advertisements and editorial content for an employment newspaper with 
   distribution of 100,000 in the Triad and Charlotte areas
• Brought on as a Freelance Designer, hired as Graphic Artist and then promoted to Production Manager 
   when the paper was purchased by The Employment Guide

COMPUTER EXPERIENCE

• Advanced in:  Adobe Creative Suites (Photoshop, InDesign, Acrobat, Illustrator), Quark Xpress, 
  Adobe Image-Ready, Microsoft Word, and Microsoft PowerPoint, Pre-press, web graphics
• Intermediate in: Macromedia Flash, Macromedia Dreamweaver Microsoft Publisher, Microsoft Excel, 
  Microsoft Outlook, Macromedia Fireworks, and Adobe PageMaker
• Knowledgeable in: html, xhtml, CSS, video and audio editing
• Served as network administrator for Windows NT Server, and a Macintosh network of ten computers

EDUCATION

Bachelor of Science in Graphic Design, 
State University of New York College at Buffalo, Buffalo, NY, May 1995¬

ADDITIONAL RELEVANT EXPERIENCE

• Created and maintains a blog site; www.goodwithoutgluten.com, a site with recipes and tips for cooking,
   and maintaining a gluten-free diet, which averages over 3000 page views monthly

ONLINE DESIGN PORTFOLIO

www.jeffsangeorge.com