strategic. prose. voice. sales. results.
November 2010 – Current
-Web Content Writer/Editor, INTEL®, Chandler, AZ Compose editorial and marketing content for hardware/ software products for medical devices, hospitals, digital signage, energy, and automation businesses to include product launches. Case studies, white papers, product and solution briefs, video, and rollover web copy to a global audience. Private sector and government security work.
- Editorial Writer for Abacus Financial Services, Los Angeles, CA and Prudential Realty, San Diego, CA Research and create we/print articles for national financial services company. Create press releases. Editorial Writer for MyTurn.com – articles to 1200 publications/sites for Tribune newspapers.
-Copywriter for MassMedia Communications, Las Vegas, NV. Advertising for environmental law firm
November 2009 – October 2010
-Senior Writer/Editor/Project Manager – VEMMA Nutrition/NEW VISION, Scottsdale, AZ Research, write, manage and proof engaging editorial content for weekly global web publication to include financial, promotional, and human interest stories. Improvement of content and layout lead to audience increase in absorption and conversion rate of 100% - 700%. Interview corporate leaders, Medical and Scientific SMEs. Compose special event materials for conventions, compliant copy for SMEs, Professional Athletes and more. Create leadership sales training materials, articles, videos for CEO. Strategic marketing campaign conceptualization/execution for new products and territory expansion. Create corporate culture through composing green initiative, branding, public relations, charitable arms, and marketing sales materials (print, web, both traditional and viral broadcast) for over 400,000 Distributors worldwide.
-ISAGENIX, Chandler, AZ Product launch and composition of videoscripts, and advertorial for IsaWater Concentrate; new division launch of Sales/Charity Affiliate Partnerships with powerpoint presentation, invitations, internal and external email campaigns, strategic sales brochures, flyers and web content. Direct Mail for new product launch of Isalean Kosher Shake. Minimal edits required on all work.
May 2008 - March 2009
-Senior Writer/Editor & Project Manager, Creative Department – LifeLock, Inc., Tempe, AZ Managed boutique group of copywriters for internal ad agency. Responsible for assignment, management, and execution of creative branding and affiliate partner projects from staff writers and graphic designers while acting as a liaison for Creative Director to Senior Marketing Management. Created advertising , editorial, and training campaigns for LifeLock brand and co-partner businesses via web, email, collateral and broadcast. Productivity and on-time delivery of assignments increased under my direction.
September 1996 - May 2000
- On-Air Talent, Writer, Producer, Assistant to Program Director, 100.7 KSLX-FM Classic Rock, Phoenix, AZ and 93.3 KDKB-FM Rock, Mesa, AZ -- Public speaking on-air to an audience of more than 400,000. Numerous public appearances, celebrity interviews. First Female Hired for Morning Drive Remote Broadcasts increasing live audience by 100-1000%. First in bringing Midday show to #1 in Rock Radio News weather and sports reporting. Work with Programming to create music/sales strategies to increase audience share, Time Spent Listening, and revenue.
Disney, Burbank, CA Screenwriter, “A Boy And His Troll”; Writer/Producer, “The Making of The Undergrads”
Creative Marketing/Sales Experience:
February 2001 – October 2010
-Creative Marketing & Sales Strategist, Realtor - for business through PRTeam Realty, and Arizona Realty One Group, respectively, both in Chandler, AZ, RE/MAX Professionals, Glendale, AZ. Represent Fannie Mae and Wells Fargo REO properties as Marketing, Listing, and Sales Agent for multi-million dollar portfolio. Create Advertising and PR for Residential and Multi-family properties using print, broadcast, web, and viral mediums. In distressed market, achieved sales closings on 75% of inventory within 90 days of initial listing. Created radio campaign engaging immediate response rate with conversion rate exceeding expectations by 300%.
Skills and School:AP and Chicago Styles; PC, MAC; Excel, Word, PPT, Adobe Photoshop, BA/Comm-Writing, CSU Northridge; Academy of Radio/TV Broadcast Cert.