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Talent Profile
PROFILE/RESUME
Didi Fraioli  
copywriter | creative director
 
Copywriter with a history of producing successful integrated campaigns that create memorable brand experiences and measurable results for digital, print and direct. 

Think conceptually. Execute strategically. Sense of humor & calm under pressure. Thick-skinned. Energetic self-starter with a tireless work ethic, thanks to a caffeine addiction. Specialize in fresh concepts, copy & pistachio ganache brownies.
Resume
:: S u m m a r y ::
Creative leader with a history of producing successful integrated campaigns that create memorable brand experiences and measurable results for digital, print, broadcast, social, mobile, experiential & emerging media. Energetic & passionate for smart creative concepts.

:: V a l u e     O f f e r e d ::
- Expertise leading & executing awareness, acquisition & loyalty campaigns, and brand platforms through digital, video, mobile, social, experiential & print channels, delivering results that have exceeded client & internal marketing goals

- Proven talent in both following & providing creative direction

- Act as a positive catalyst for teams

- Broad experience successfully resolving usability, navigation, content integration & design challenges 

- Consistent record of establishing relationships with co-workers & clients & treating them as partners with a common goal

- Not afraid to make unpopular decisions

- Proven ability to influence senior clients

- Strong commitment to results. Work proactively to achieve goals

- Respond well to tight deadlines, impossible requests & sarcasm

:: A c c o u n t       E x p e r i e n c e ::

AUTOMOTIVE & AVIATION 
Jaguar | NetJets

BEAUTY 
Ban | Bioré | Curél | Jergens | John Frieda | Koibox

BEVERAGE & SPIRITS
American Honey | Captain Morgan | Diageo Innovation Brands (wines) | Fanta | Jose Cuervo | Kraft Foods (Gevalia) | Smirnoff | Wild Turkey 

CPG
Beech Nut | Hartz | Hershey Brands | Listerine | Purina Dog Chow 

ENTERTAINMENT
American Idol | Oprah.com

FASHION & RETAIL
FreshLook Color Contacts | Gap Inc. Brands | KennethCole.com | Lee Jeans | Timex

QUICK SERVE RESTAURANTS 
Subway | Taco Bell

FINANCIAL
American Express | Citibank | Edward Jones | Liberty Mutual | Merrill Lynch | TIAA-CREF

GAMING & SPORTS
Game Tap | Mohegan Sun | New York Lottery | NFL (Tide/P&G sponsorship)

GOVERNMENT
IRS | US Census

PRO BONO
Rocky Mountain Oyster Festival

TECHNOLOGY
Cisco | G.E. | IBM | SAP

TELECOM & CABLE
AT&T Wireless | Comcast |Verizon 


- - - -

To swear off making mistakes is very easy. All you have to do is swear off having ideas. 
-- Leo Burnett
Didi Fraioli
Seeking
Full-time, On-site, Permanent position
Experience
Senior
Skills
Writing, Creative Direction
Industry
Web/Multimedia, Advertising
Website
POST DATE: 02.13.2014
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New York, NY
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