CHL Logo
Talent Profile
PROFILE/RESUME
Didi Fraioli  
Digital Creative Director
 
Digital advertising native. Got my start in the ad world when everyone thought that "interactive advertising" was just a dying trend, and it was still all about tv and print. 

Adapt-or-die mentality is inherent to my professional DNA. Constantly challenging status quo 'groupthink'. Thick-skinned and not afraid to try and fail; more afraid of not trying because failure is a possibility. 

Think conceptually. Execute strategically. Insatiably curious.
Resume
:: P o r t f o l i o ::
Please reach out to get the link to my portfolio - CreativeHotlist samples are NOT up-to-date

:: S u m m a r y ::

- Expertise leading and executing awareness, acquisition and loyalty campaigns, and brand platforms across channels but with a mobile-first approach, delivering results that have exceeded client and internal marketing goals

- Act as a positive catalyst for teams

- Broad experience successfully resolving usability, navigation, content integration and design challenges 

- Consistent record of establishing relationships with co-workers and clients & treating them as partners with a common goal

- Not afraid to make unpopular decisions

- Proven ability to influence C-Suite decision-making

- Strong commitment to results; work proactively to achieve goals


:: A c c o u n t       E x p e r i e n c e ::

BEAUTY 
Ban | Bioré | Clinique | Curél | Garnier | Jane Iredale | Jergens | John Frieda | Koibox

BEVERAGE & SPIRITS
American Honey | Captain Morgan | Diageo Innovation Brands (wines) | Fanta | Jose Cuervo | Kraft Foods (Gevalia) | Smirnoff | Wild Turkey 

CPG
Beech Nut | Godiva | Hartz | Hershey Brands | Listerine | Purina Dog Chow 

ENTERTAINMENT
American Idol | Oprah.com

FASHION & RETAIL
FreshLook Color Contacts | Gap Inc. Brands | KennethCole.com | Lee Jeans | Timex

LUXURY
American Express Centurion | BMW | Corcoran Luxury Residences | Jaguar | Moët & Chandon | NetJets

NONPROFIT 
Estée Lauder Companies' Breast Cancer Awareness Campaign | Go Red for Women (American Heart Assn) | Rocky Mountain Oyster Festival (Eagle, Idaho Volunteer Firefighters Assn)

QUICK SERVE RESTAURANTS 
Subway | Taco Bell

FINANCIAL
American Express | Citibank | Edward Jones | Liberty Mutual | Merrill Lynch | TIAA-CREF

GAMING & SPORTS
Game Tap | Mohegan Sun | New York Lottery | NFL (Tide/P&G sponsorship)

TECHNOLOGY
Cisco | G.E. | IBM | SAP

TELECOM & CABLE
AT&T Wireless | Comcast |Verizon 


- - - -

To swear off making mistakes is very easy. All you have to do is swear off having ideas. 
-- Leo Burnett
Didi Fraioli
Seeking
Full-time, On-site, Permanent position
Experience
Senior
Skills
Creative Direction, Management
Industry
Web/Multimedia, Advertising
Website
POST DATE: 02.20.2017
share
New York, NY
Home | Browse Jobs | Browse Creative Talent | Privacy Policy & terms of use | Advertising Opportunities | About Us | Contact Us
©2017 Coyne & Blanchard, Inc. All Rights Reserved.