Digital Brand Strategy Director
Strategic brand and communications specialist with 10 years experience leading corporate global marketing initiatives. Have worked with brand leadership teams ranging from eBay and Yahoo! to Adobe and Flock. Expert in competitive and creative brand development across full range of media including social, interactive and traditional marketing. Outstanding presentation skills, creativity for miles. Thrive in fast-paced, deadline-oriented environments with high-stakes communication on demand.
Digital Brand Strategy Director, Likeable Development and Design, current
Lead ground-up strategy and creative initiatives for a range of brands. Work closely with design, technology and development teams to advance content strategy across digital touchpoints. Conduct digital rehab for emerging and established brands.
Director of Digital Strategy, Landor Associates, 2011 - 2012
Direct digital strategy initiatives for a range of global brands. Work with brand, creative and
technology teams to identify, grow and build brand and business opportunities across new and emerging media platforms. Drive brand innovation through custom media builds in social, mobile and web as well as traditional channels.
Account Director, Silverlign Group, 2010 to 2011
Responsible for strategy and execution of Levi’s global brand and seasonal marketing initiatives across all digital channels. Set content and creative strategy and drove revenue growth through quarterly innovation initiatives. Supervised dedicated account team with broad cross-functional oversight of senior creatives and technology partners.
Brand Communications Director, Sequitur Creative 2004 to 2010
Principal and brand development director for full-service boutique brand ?rm. Drove brand
strategy and creative development for a wide range of corporate clients with extensive brand leadership work across the technology industry. Strategy director on accounts including eBay, Yahoo!, Adobe, Apple and Efecto Verde as well as numerous consumer product accounts.
ACD Copywriter 415 Advertising, 2000
ACD for advertising wing of early multimedia innovator. As lead writer, developed integrated brand campaigns across new and traditional media. Responsible for oversight of design and production teams. Lead creative on key accounts including Mondavi, eWork, Qantel.
ADDITIONAL AGENCY EXPERIENCE
Silverlign for eBay Fashion, Levi's, Mattel
Y&R for Cadence, AMD, Dr. Pepper, 7UP
Evolution Bureau for Wrigley’s, Hubba Bubba, MSN Music
Black & White Design for Apple
Barretto-Co for Adobe
Saatch & Saatchi for Barclays
University of California at Berkeley — BA English; Ph.D American Literature
CS, photo shoot direction, film direction (16mm and DV).
Karl Isaac, Head of Brand, Adobe | firstname.lastname@example.org
Steve Barretto, ECD, WordsPicturesIdeas. | email@example.com
Readily available on request.