Internal ideation promo/short for D-lab
Entertainment interview on lifestyle vertical goes viral, coverage on GMA
Named educational programs, processes and initiatives for Cisco's Networking Academy
Won Lenovo creative pitch and business against European competitors
Silver Winners, Telly Awards for Quigley-Simpson - Iams Savory Sauce/MGM Pink Panther Copywriter for one of the first mobile-marketing programs in the U.S. (1st US DR digital initiative) Certificate for Scriptwriting Short, Ch 4, UK
PUBLISHED: MIMP (Interviews/Copy Editor), MeInMyPlace.com (Celebs@Home Editor), BelloMag.com, VibeVixen.com, TheGloss.com, PoshGlam, LASplash
FREELANCE: Rovi Corp, WeAreOnyx, DirecTV's D-lab, FotoKem, KeepMePosted, John Paul Mitchell, XOOM.com, Kaplan, Sonya Cashner (NYC, Creative Director/Fashion Director), Christopher Logan Studios (NY/Miami Photographer), Michael Edwards (NY Photographer)
Rovi Corp, LA, 2013 (freelance contract)
Updated Rovi Advertising Network site to show current offerings across multiple platforms, worked on Adage ad. Translated technical engineering information (*TV guides, apps, mobile devices) into a conversational voice for brands and advertisers to digest. Worked directly with CDs, stakeholders and project management team.
Davis Elen, LA, 2010 - 2011 (6 month contract)
Cisco, GreatCall DRTV Integral part of the naming process for Cisco's Networking Academy, worked as sole copywriter. Went through an extensive copy review process, as well as a challenging international review board. Worked with Snr Art Director on the concept for Cisco's 'Mind Wide Open' site and researched Cisco's new approach to digital learning. Created final content and navigation with Snr Art Director and digital department. Rebranded Jitterbug (GreatCall) for print, online and broadcast DRTV.
The Phelps Group, Santa Monica, 2010 (project)
Panasonic Created industry driven print ads for hi-tech equipment, to a niche market.
Woo Agency, Culver City, 2010 (4 months)
Lenovo/Samsung With Snr Art Director created 6 creative strategies, rich-media banner campaigns for Lenovo pitch. Created Vis ID/Guidelines for Lenovo Skylight, Skylight launch website copy, print and banners. Produced content for Samsung POP, brochures and collateral.
Thomas Publishing Company LLC/ThomasNet (Off-Site) 2008 - 2010 E-Solutions/E-Commerce Copy for technical product sites, driven by SEO content and title tags.
Digitas, NY, 2008 (9 month contract)
Samsung Part of creative team that conceptualized and created integrated campaigns, experiential sites and microsites. Created/pitched guerrilla promos and viral concepts. Worked with traditional print agencies on OLA development.
Cheil Communications, Inc., NJ, 2007 - 2008 (6 month contract)
Samsung E-learning, retail training sites and banners. Created banner campaigns, increased Visa partnership traffic and click through rates over 25%.
????????????IN-HOUSE: Draft/FCB, NY, 2006 - 2008 mark.(Avon), Hewlett Packard
Quigley-Simpson, LA, 2002 - 2005 CoverGirl, Iams, MGM, ESPN, Universal Studios
EDUCATION: Associates Degree: Video Production, Art Institute of Fort Lauderdale, Florida Bachelor of Arts (transferred to U.S.): Media Studies /Fine Art, Stafford University, U.K.
A' Level Degree: Media Studies/ Art / English Literature, Stafford College, U.K.