Group Leader in developing strategic product presentation for driving marketing results.
On Set Photo Director of still life and on figure shoots, recruiting/coordinating the
photo team and securing photo locations.
Dynamic Presenter of message-driven final product.
Director of budgets and project schedules and creative staff and freelance talent.
Computer Proficient in Quark, Photoshop, Illustrator and InDesign.
Launched a new product line at Avon Products. Creatively drove the launch of sensuous lingerie to a typically conservative market. To entice the customer to experience another side of her personality, lingerie was presented on alluring models in intimate settings. Building on that success another new line, for plus size women was successfully launched.
Introduced a new market to Stern’s. Achieved an upscale appeal targeting a younger, contemporary female customer to a typically senior aged department store. A newly designed catalog incorporated bold graphics, location photography, higher end models and trendier clothes. From that success a catalog was created for young men, introducing another new market.
Freelance, October 1999-Present
Avon Products, J. Crew, The Avenue, Babies ‘R Us, Barrie Pace, Chadwick’s of Boston, International Male, Brooks Brothers, Silhouettes, Smythe & Co., Tweed’s, C&W, Vogue Pattern Company, Awards.com, Bedford Fair, Carol Wright, Champs, Dr. Leonard’s, Diversified Media Group, Global TV Concepts, Johnny Appleseed’s, King Size, KMart, Kohl’s, Lane Bryant, Mandee Shops, Myron Industries, Popular Club, Russ Candy Bears, St, Barnabas Health and Sue Brett.
Dr. Leonard’s Healthcare Corporation, Edison NJ • August 2008 - December 2010
Senior Art Director - Senior Health Care Catalogs and Promotional pieces.
Maintained a visually recognizable identity for the brand through the execution of concept development, design and execution of catalogs and related collateral. Recruited and directed still life and on figure photo shoots, and all related talent. Voluntary participation in execution of design of special promotional pieces for purposes of further driving sales results.
ProTeam.com, Secaucus NJ • January 1998 - October 1999
Senior Art Director - Professional Sports League Catalogs, Ads and Promotional pieces.
Created a visually recognizable identity for the brand through the execution of concept development, design and execution of catalogs, ads, and related collateral. Recruited and directed still life and on figure photo shoots, and all related talent. Instrumental in maintaining identity and strategic product presentation for driving sales results.
Stern’s, Paramus NJ • July 1996 - August 1997
Senior Art Director - Direct mail and newspaper.
Team player involved in updating corporate identity, through concept development, design and execution of fashion, fragrance, cosmetics and accessories catalogs, newspaper ads, and related collateral. Directed still life and on figure photo shoots. Maintained budgets and project schedules. Supervised staff of full-time art directors and free-lancers.
Newport News, Inc, New York • July 1992 - October 1995
Art Director - Contemporary Women’s Catalog.
Art direction and design of catalog related materials and services. Directed fashion and still life shoots. Supervised free-lance art directors and designers. Team player involved in maintaining corporate identity.
AGA, New York • August 1987- July 1990
Art Director - Chadwick’s of Boston, Roaman’s, Tall Collection, Nancy’s Choice,
Art direction and design of fashion catalogs. Directed still life and on figure photo shoots. Company liaison to the client. Supervised free-lance art directors.
Commercial Graphics, Inc, New York • September 1984 - September 1985
Art Director - Johnny Appleseed’s Catalog.
Art direction and design of women’s fashion catalog. Directed still life and on figure photo shoots. Company liaison to the client.
Bamberger’s, Newark NJ • June 1981 - September 1984
Layout Artist - Direct mail and newspaper.
Layout artist for direct mail, newspaper and magazine advertisements for fashion related merchandise. Directed still life and on figure photo shoots.
School of Visual Arts, New York • BFA 1981 Illustration