•Art Direction and Design
•Brand and Marketing Strategy
•Retail and Trade Show Environments
•Photography and Media Production
•Experienced Creative Leader
Art Director, Global Brand Creative
Billabong, Irvine CA, 2014 - Present
•Concept and design of seasonal brand campaigns and regional brand guidelines.
•Collaborate with product design team to brand and launch new product line extensions.
•Develop advertising campaigns, retail point-of-sale, retail windows, trade show installations and sales meeting presentations.
Senior Designer, Brand Design Group
Vitro Agency, San Diego CA, 2013–2014
•Created brand design and advertising campaigns for top-tier global creative agency clients including footwear, eyewear, cosmetics, automotive and restaurant industries.
•Developed brand strategy and identity, retail point-of-sale, digital UX, product catalogs, and consumer packaging.
•Art directed and photographed campaign imagery for clients and consumer brands.
Independent Art Director
Sanuk at Deckers Brands, Irvine CA, 2012-2013
•Collaborate with marketing and design team to produce seasonal creative campaign.
•Art directed and photographed key marketing stories.
•Assets used in advertising, retail point-of-sale, e-commerce, social media and trade show environments.
Creative Lead Global Design Group
TaylorMade–adidas Golf Company, Carlsbad CA, 2011–2012
•Developed brand marketing strategies and managed creative team for industry leading golf company.
•Created groundbreaking 3D environments and interactive trade show displays.
•Designed print advertising campaigns, online marketing, consumer packaging and retail point-of-sale platforms.
•Directed athlete and product photo shoots, photo editing and image retouching.
Associate Creative Producer
Wipeout Television Series, Endemol USA, Los Angeles CA, 2008–2011
•Created game show set design and led creative pitch presentations to the network.
•Designed production story boards, on-air graphics, apparel merchandising and online marketing.
•Produced photography for public relations and advertising. Managed online photo gallery for ABC Television.
Los Angeles CA, 2006–2008
•Photography for public relations, online marketing, behind-the-scenes and creative pitches.
•Managed online photo galleries for networks including ABC, NBC, CBS, HGTV and FOX.
Independent Art Director
Encinitas CA, 2004–2006
•Designed brand identities, print advertising, photo illustrations, apparel branding, visual displays and online marketing.
•Directed photo shoots and image retouching, led client presentations, managed project schedules and print vendors.
•Clients included adidas Group, Kyocera Telecom, Marie Callendars, Vitro Advertising, InvivoGen BioScience.
Senior Graphic Designer
TaylorMade–adidas Golf Company, Carlsbad CA, 2001–2004
•Designed brand identities, consumer packaging, product accessories, marketing materials, retail displays and signage.
•Directed athlete and product photo shoots, image retouching, catalog layouts and print production.
Mires Ball Brand Design Agency, San Diego CA, 1995–2001
•Designed brand identities, annual reports, consumer packaging, photo illustrations and trade show graphics.
•Collaborated with Creative Director, designers, photographers, copywriters, account reps and print vendors.
•Clients included Intel Corporation, Southern Comfort, Sega, Qualcomm, Invitrogen, Rubios Restaurants.
Billabong 2014 Life's Better in BoardShorts campaign launches globally. Campaign supports brand initiative to focus on fewer products, bigger stories and better engagement with audience. Creative includes advertising, retail point-of-sale, e-commerce and event branding.
Billabong AGENDA LONG BEACH trade show—Awarded best booth design among 350+ exhibitors at the premier fashion and lifestyle show on the west coast.
Billabong APEX BOA® Branding—Brand Identity and packaging for first of its kind backpack which combines a waterproof wetsuit storage compartment and BOA® Brand Closure System on the shoulder straps for easy entry and exit.
Asics Running—Art direction and photography of the premier running shoes 2014 retail point-of-sale, advertising campaign and L.A. Marathon event.
Souplantation Restaurants, Design your own Delicious—Brand re-positioning platform and art direction for national restaurant chain aiming to amplify their voice as the originators of local sourcing and healthy choices for families.
Red Box Instant branding for online streaming movie site—Brand re-positioning supports Discs+Digital campaign combining Red Box's successful self-serve kiosks and partnership with Verizon's in-home broadband service.
Roloxin Lift—Brand Identity and positioning for Dermarché labs product launch. Roloxin helps women achieve a lifted look in 7 minutes and easy rinse application. The product and packaging have become an instant success in a highly competitive cosmetics market.
Sanuk Spring 2014 Seasonal Creative—Concept, design and photography for quirky action sports footwear company's Spring Campaign including advertising, retail point-of-sale, e-commerce, social media and trade show branding.
TaylorMade–adidas Golf PGA Trade Show Environment—Served as Creative Lead for 25,000 square foot interactive brand experience at premier golf merchandising trade show. Attendees remarked, “Better than Disney for golfers.” The successful event propelled 2012-Q1industry sales record 52% market share.
Wipeout Television Series Creative—Created and produced the world’s largest obstacle course game show for television. ABC’s splash hit airs in 11 million homes each week, has been adapted to Nintendo Wii gaming platform and online photo galleries have captivated 6 million plus Facebook fans.
Adidas World Cup Soccer Branding—Designed brand identity for 2006 World Cup Soccer title sponsor. Launched to 45 million fans around the world, the identity is featured in print and television advertising campaigns, branded on apparel, footwear and the tournament’s signature ball.
Bachelor of Science Applied Art and Design with Minor in Photography
California Polytechnic University San Luis Obispo, 1995