Art Direction and Design
Brand and Marketing Strategy
Retail and Trade show Environments
Photography and Media Production
Experienced Creative Leader
Senior Designer 2013–Present
Vitro Agency, San Diego, CA
-Concept and development of retail point-of-sale for global footwear company.
-Photography and creative visual strategy for new business client presentations.
-Art direction and design for international sunglass company 2014 brand campaign.
Creative Lead Global Design Group
TaylorMade–adidas Golf Company, Carlsbad CA, 2011–2012
-Developed brand marketing strategies and managed creative team for industry leading golf company.
-Created groundbreaking 3D environments and interactive trade show displays that increased sales.
-Designed print advertising campaigns, online marketing, consumer packaging and retail point-of-sale platforms.
-Directed athlete and product photo shoots, photo editing and image retouching.
Wipeout Television Series, Los Angeles CA, 2008–2011
-Conceptualized game show set design and led creative pitch presentations to the network.
-Designed production story boards, on-air graphics, apparel merchandising and online marketing.
-Produced photography for public relations and advertising. Managed online photo gallery for the network.
Los Angeles CA, 2006–2008
-Developed and shot on-set photography for public relations, online marketing, behind-the-scenes and creative pitches.
-Managed online photo galleries for networks including ABC, NBC, CBS, HGTV, Discovery and FOX.
Independent Art Director
Encinitas CA, 2004–2006
-Designed brand identities, print advertising, photo illustrations, apparel branding, visual displays and online marketing.
-Directed photo shoots and image retouching, led client presentations, managed project schedules and print vendors.
-Clients included adidas Group, Kyocera Telecom, Marie Callendars, Vitro Advertising, InvivoGen BioScience.
Senior Graphic Designer
TaylorMade–adidas Golf Company, Carlsbad CA, 2001–2004
-Designed brand identities, consumer packaging, product accessories, marketing materials, retail displays and signage.
-Directed athlete and product photo shoots, image retouching, catalog layouts and print production.
Mires Ball Brand Design Agency, San Diego CA, 1995–2001
-Designed brand identities, annual reports, consumer packaging, photo illustrations and trade show graphics.
-Collaborated with Creative Director, designers, photographers, copywriters, account reps and print vendors.
-Clients included Intel Corporation, Southern Comfort, Sega, Qualcomm, Invitrogen, Rubios Restaurants.
Sanuk Footwear Spring 2014 Look Book
Creative design and photography for quirky action sports footwear company's new product line catalog and trade show booth graphics.
TaylorMade–adidas Golf PGA Trade Show Environment
Served as Creative Lead for 25,000 square foot interactive brand experience at premier golf merchandising trade show. Attendees remarked, “Better than Disney for golfers.” The successful event propelled 2012-Q1industry sales record 52% market share.
Wipeout Television Series Creative
Conceptualized and developed the world’s largest obstacle course game show for television. ABC’s splash hit airs in 11 million homes each week, has been adapted to Nintendo Wii gaming platform and online photo galleries have captivated 4 million plus Facebook fans.
Adidas World Cup Soccer Branding
Designed brand identity for 2006 World Cup Soccer title sponsor. Launched to 45 million fans around the world, the identity is featured in print and television advertising campaigns, branded on apparel, footwear and the tournament’s signature ball.
Bachelor of Science Applied Art and Design with Minor in Photography
California Polytechnic University San Luis Obispo, 1995