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Talent Profile
PROFILE/RESUME
Rob Silverman  
Creative Director/Sr. Copywriter
I'm an accomplished creative & marketing director, writer, designer and photographer who is very passionate about creating excellent work. My experience, which has been acquired at both ad agencies and Fortune 500 companies, includes producing highly visible B2B & B2C integrated branding and advertising campaigns. Work includes producing concepts, copy, design and user experience parameters for print and all areas of the digital world: social media, websites, online banners, e-mail blasts, interactive polls and contests, as well as annual reports, brochures, sell sheets, assorted POP/POS materials, TV commercials, radio spots, theatrical trailers and more. 

In short, I'm highly conceptual with excellent writing, visual, presentation, communication, marketing and managerial skills.
Resume
EXPERIENCE:

Mushed Peas / Los Angeles, 2007 to present
Creative Director 

Global branding, concepts, copy, design, photography, strategic marketing, public relations and creative execution/production for various accounts, including: AGBU, EH National Bank, Coldwell Banker, Marina Del Rey Hospital, UltraGlas, JVC Electronics, Grammy Museum, UCLA Anderson School of Business, HOK Architects and others. Media channels include web, social, events, print, direct and broadcast. Manage marketing, creative and freelance personnel.

Los Angeles Times Media Group / Los Angeles, 2001 to 2007
Sr. Creative/Copywriter

Copywriting and design direction for the Los Angeles Times and their leading brands: latimes.com and TheEnvelope.com. Responsibilities included brand development, design and production management, B2B & B2C concept development, copy and art direction for editorial and non-profit community campaigns and events. 

TMP Worldwide / Los Angeles, 1998 to 2001
Associate Creative Director / Sr. Copywriter

Developed new business pitches (both strategic and creative) for monster.com, Honda Motor Company, Amgen and several others. Participated as the lead member of a team that won several new accounts for the agency, including 21st Century Insurance, St. John's Hospital and Jet Propulsion Laboratory (JPL). Managed marketing, creative and freelance personnel.

Gucci Timepieces / Irvine, 1995 to 1997
Creative Director

Oversaw the creative and marketing departments, which included new business development, strategic planning, design, copy, production, media placement and planning, advertising, promotions, trade show participation and new product launches. Developed integrated global brand campaigns and executed creative concepts across traditional advertising and direct media channels. Managed the 15-person marketing team and $50 million annual budget.

Ingram Micro / Los Angeles, 1993 to 1995
Sr. Marketing Manager 

Developed cooperative marketing partnerships and oversaw design and copy for global consumer brands such as Hewlett Packard, Seagate and Toshiba to increase sales within the distribution channel.  Created the Maximum Capacity Group, which heightened brand awareness and established a solid, strategic marketing initiative for future growth. 

Hewlett Packard (formerly Compaq Computer Corporation / Houston, 1990 to 1992   
Manager, Marketing Communications 

Managed all aspects of marketing communications for new product launches and trade shows. Collaborated with the North American Sales Group in the RFP process and developed operational guidelines department-wide. Directed a marketing group of 18, including designers, copywriters, coordinators, analysts and project managers.

SELECTED ACCOUNTS INCLUDE:

21st Century Insurance, AGBU, American Red Cross, Amgen, Bank of America, Coldwell Banker, Cost-Plus World Market, Compaq, DIRECT TV, EH National Bank, El Pollo Loco, Grammy Museum, GT Bicycles, Hewlett Packard (hp), HOK, Honda Motor Company, Jet Propulsion Labs (JPL), JVC Electronics, Marina Del Rey Hospital, Toshiba, United Way and Yamaha.

EDUCATION:

California State University, Northridge, CA
M.A. Mass Communication - Honors - 2005 

Barry University, Miami, FL
B.S. Professional Studies, Magna Cum Laude - 1989

ADDITIONAL TRAINING & SKILLS:

Art Center College of Design, Pasadena, CA
Photography program, 1995 - 1996 

Santa Fe Photographic Workshops, Santa Fe, NM
Advanced studio & location lighting, 1996

American Fitness & Nutrition Academy, Pasadena, CA
NASM Certified Personal Trainer, 2013

Skills: Adobe Illustrator, InDesign, Photoshop, Lightroom, Capture 1, Photography, MS Office and midnight paper jams in the laserwriter.
Rob Silverman
Seeking
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Experience
Senior
Skills
Creative Direction, Writing
Industry
Advertising, Web/Multimedia
SAMPLE WORK
POST DATE: 02.09.2018
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Los Angeles, CA
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