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Talent Profile
PROFILE/RESUME
Wayne Crawford  
Communications Strategist
With a focus on and passion for non-profit fundraising and communications, I am concentrating on consultancies, contracts, freelance projects in both the the NGO/international development arena and private sector.

Please take a look at my online portfolio and some of the links below. If you like what you see, I'd love to talk with you soon.
Resume
OBJECTIVE | Secure a senior- or executive- level communications/marketing/resource development position with a national/international nongovernmental organization (NGO), government development agency, or non-profit

EDUCATION:
UNIVERSITY of MISSISSIPPI | PhD: English (ABD)
UNIVERSITY of MONTEVALLO  | MA:  English
FLORIDA STATE UNIVERSITY  | BA:  English

EXPERIENCE:
PROJECT MANAGER, STRATEGIC PARTNERSHIPS AND ALLIANCES (CONSULTANT)
CARE USA | ATLANTA, GA | FEBRUARY-SEPTEMBER 2013
o Working with CARE and a corporate partner to establish global systems for: enhancing an integrated nutrition program; accepting and processing donations; distributing goods; and promoting the program via marketing and communications efforts.

PROJECT MANAGER, INSTITUTIONAL FUNDRAISING AND PARTNERSHIPS (CONSULTANT) 
CARE USA | ATLANTA, GA | JANUARY-JULY 2013
o Worked with five institutional fundraising units at CARE (Social Enterprise, Corporate, Foundations, US Government, and Emerging Markets) and Senior Management to create a unified three-year fundraising strategy and business plan.

SENIOR DIRECTOR OF DEVELOPMENT & FOUNDATIONS UNIT DIRECTOR (CONSULTANT)
CARE USA | ATLANTA, GA | JUNE-DECEMBER 2012
o Managed all aspects of donor cultivation and stewardship for a portfolio of some 20 professionally managed foundations—with a focus on grants of $1M+
o Led senior technical staff to identify new funding opportunities and develop concepts and proposals for foundations donors 
o Helped develop and implement fundraising strategy for CARE's sexual, reproductive and maternal health (SRMH) and food and livelihood justice (FLJ) teams
o Contributed to securing $5.3M in grants, managing a portfolio of $22M, and developing proposals for $72M 

DIRECTOR, ADVANCEMENT COMMUNICATIONS | UNIVERSITY OF MIAMI MILLER SCHOOL OF MEDICINE | MIAMI, FL | OCTOBER 2010-JUNE 2012
o Developed ongoing communications strategies in support of the Miller School’s $1B fundraising campaign focused on major gifts, online giving, alumni, affinity groups, and small-sum donors
o Streamlined the production of marketing/fundraising collateral (including templated collateral for 100 medical school divisions; event invitations and programs for more than 150 fundraising events annually; and speaches/talking points for some 100 events annually)
o Implemented mechanisms and processes to improve messaging consistency (templates for campaign materials, event invitations, data sheets, case studies, etc.) and information-sharing (SharePoint site for easy access to materials, funding updates, messaging, templates, etc.) across 100 medical school divisions
o Strategized donor stewardship events to cultivate donor relationships and retain and move existing donors to higher giving levels

DEPUTY DIRECTOR, RESOURCE DEVELOPMENT COMMUNICATIONS
CARE USA | ATLANTA, GA | JULY 2008-OCTOBER 2010
o Managed the output, performance and professional and technical development of a writing team that produced an average of 500 written products per year for CARE USA, the leading international humanitarian development and disaster relief organization
o Supervised and contributed to the development of grant proposals, donor reports, strategy papers, internal and external communications and other written materials for private donors and corporations that directly contribute to a $59M annual funding goal
o Managed the gathering of materials on global programs for marketing and fundraising efforts by: Directing an annual human interest story contest that generates 250+ stories from country office staff worldwide; conducting staff writing workshops; managing staff and processes to maintain a virtual, Web-based library of key information for stakeholders throughout the organization; personally traveling overseas 2-3 times per year to learn more about programs/projects; and building the capacity of Program staff to understand and respond to Resource Development information needs
o Manage an annual budget of roughly $75,000 and the hiring and performance management of a team of contractors

PROGRAM SERVICES WRITER/RESEARCHER
CARE USA | ATLANTA, GA | OCTOBER 2005-JULY 2008
o Research, write and produce proposals, grants requests and follow-up reports for private and institutional donors and foundations for CARE USA, the leading international humanitarian development and disaster relief organization
o Manage internal and external messaging and information for "high-level" emergency fundraising initiatives (South Asia tusnami, Pakistan earthquake, Darfur/Sudan crisis, etc.)
o Coordinate funding priorities and project information with 70 country offices and 10 field fundraising offices worldwide

WEB EDITOR/ONLINE COMMUNICATIONS MANAGER
CARE USA | ATLANTA, GA | DECEMBER 2003-SEPTEMBER 2005
o Wrote, strategized, researched, developed, and maintained all external Web content, contributing to more than $1 million in annual online donations
o Managed and produced all communications for CARE's online community—including a bimonthly e-newsletter and targeted e-appeals
o Developed and implemented online donation, advocacy and general messaging campaigns using eCRM customer relationship management system

SENIOR MARKETING COPYWRITER
CADENCE DESIGN SYSTEMS, INC. | SAN JOSE, CA | NOVEMBER 2000—NOVEMBER 2003
o Conceptualized, managed, and wrote strategic integrated marketing campaigns (print advertising, Web, corporate/product brochures, internal/external communications, etc.) in a leadership role for the corporate creative team of the leading worldwide supplier of electronic design technology
o Instrumental in establishing, owning, and evangelizing corporate brand 
o Managed and maintained staff corporate communications writers, agency copywriters, Web content providers, and contract writers 
o Wrote and edited data sheets, white papers, and other highly technical sales collateral 

SENIOR WRITER
SPLASH TECHNOLOGY, INC. | SUNNYVALE, CA | JUNE 2000—OCTOBER 2000
o Conceptualized, wrote, and edited all forms of advertising and sales/marketing support material for a company specializing in color-copier technology
o Served as project manager for all marketing deliverables and coordinated localization  
for foreign markets
o Established and promoted company-wide communications standards
o Wrote and maintained company Web site

INSTRUCTOR of ENGLISH
UNIVERSITY OF MISSISSIPPI | OXFORD, MS | SEPTEMBER 1997—JUNE 2000
o Utilized editorial, presentation, critical thinking, and management skills through the instruction of college-level courses in literature, research, and composition

PUBLIC RELATIONS COORDINATOR/ INSTRUCTOR of ENGLISH
UAB WALKER COLLEGE | JASPER, AL| JANUARY 1997—AUGUST 1997
o Planned, developed, and implemented advertisements, brochures, and press releases
o Served as liaison between administration and local media
o Instructed courses in composition, business writing, and basic grammar

ADVERTISING WRITER
REGIONS FINANCIAL CORPORATION | BIRMINGHAM, AL | JUNE 1992—JANUARY 1996
o Conceptualized and wrote innovative advertising copy and integrated marketing campaigns for newspaper, radio, television, direct mail, and point of purchase material for a multibillion-dollar financial services company
o Assumed graphic arts responsibilities as needed—art direction, layout, and design of  print advertising and collateral
o Managed in-house writers, contract writers, photographers, designers, videographers, and agency creative

COPYWRITER
PARISIAN, INC. | BIRMINGHAM, AL | SEPTEMBER 1990—JULY 1992
o Helped strengthen company image and increase sales through the conceptualization and writing of attention-getting headlines and informative body copy for all forms of print advertising for a regional specialty retail department store chain

SKILLS:
Adobe InDesign, QuarkXPress, Microsoft Office, Adobe Photoshop, Interwoven TeamSite, GetActive, and Adobe Acrobat
Wayne Crawford
Seeking
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Experience
Senior
Skills
Writing, Development
Industry
Marcomm, Education
SAMPLE WORK
POST DATE: 02.08.2018
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Atlanta, GA
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