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Talent Profile
Pamela Erickson  
Creative Director/Designer
Sharp. Intuitive. Patient. Comfortable in a fast-paced multi-project creative environment. My passion is for visuals that truly make an impact.

I am a creative director, mentor, team leader, and willing hands-on digital designer with an extensive integrated marketing background creating for multiple interactive digital and mobile platforms, ecommerce, brand development and messaging, identity, collateral, and publishing.

I am strategically focused in my approach, and always mindful of the details, budgets and deadlines. I enjoy leading and collaborating with talented teams, pushing for the highest value in conceptual development, and converting complex communication challenges into dynamic visual communication solutions.
Sr. UX Design Strategist 
Sears Holdings-Shop Your Way, Chicago, IL
2014 to present
UX-UI Designer for Mobile apps for Sears and Shop Your Way ecommerce platforms. Responsible for desih=gn development of entire user experience to include requirements, concepting, user flows, wireframes, prototyping, visual design. Solicit feedback from stakeholders to move the work into final implementation with development teams. Provide designs and solutions for both iOS and Android.

Creative Director 
SongSparrow Interactive, Chicago, IL
2011 to present
Creative Director/UX-UI Designer. Blending technical expertise and experience with fresh engaging visuals, I bring the left-brain and right-brain together to the party to deliver thoughtful and measurably successful solutions. Create prototypes, user flows, wireframes, design specs, assets and use cases and scenarios for customer-facing digital experiences. Design and manage creative interactive projects for web, mobile and tablet/DPS, both onsite and offsite for range of clients including CareerBuilder, American Medical Association, Talk3, Abelson Taylor, Blu Sky Creative, Intouch Solutions, Aramark, Sears and Shop Your Way.

E-Commerce Interactive Creative Director
Walgreens, Deerfield, IL 
2008 to 2011

National retailer and provider of health and wellness products and solutions.

Developed the online brand of Walgreens and lead creative team of designers and copywriters in strategy, design and development of all ecommerce enterprise promotional e-marketing campaigns, loyalty and affiliate marketing programs, website enhancements, landing pages and mobile apps. Collaborated with IA/UX designers, developers, and merchandisers to deliver results that continually engaged customers and increased traffic and revenue. Expanded weekly program of e-mail campaigns for multiple business channels driving site traffic engagement and purchases. Upgraded messaging and brand standards with templates and style guides. Knowledgeable in HTML/CSS, content management systems (CMS), SEO/SEM, sweepstakes and social media placement.

Associate Creative Director
Comply Communications, Naperville, IL
October 2006 to 2008

Integrated advertising agency with a focus on direct marketing and interactive design.

Lead creative team. Managed design and produced web and print that included brochures, direct mail packages, corporate identity, trade show event collateral, branding campaigns, html marketing and print ads. Art directed photography. Managed external vendors, printers, web developers, creative producers and mailers to deliver projects on-time and on-budget.

•Lead creative design and concepting on media package directed to utilities executives to drive interest in a comprehensive industry study. Mailing piece and banner ads directed them to an opt-in website, resulting in tremendous response and lead generation for our client’s salesforce.

•Developed event marketing for consulting summit that drove attendance to client’s booth and hospitality suites. Creative solutions led to terrific turnout and increased interface and awareness for our client.

Art Director/Product Developer
Successories, North Aurora, IL
May 2002 to October 2006

Leading company in motivation and inspiration.

Designed for a full line of exclusive top quality branded products that motivate and inspire positive mental attitudes and create a human connection. Created products ranging from high-end wall décor, cards, giftware, awards and books that motivate and inspire people personally and professionally. Collaborated with product managers to concept and cost effectively source products and vendors. Scheduled workload with team. Managed printers and vendors to deliver quality results on-time and on-budget, with a critical eye on profit margins. Managed and directed photo shoots and design for product marketing and packaging. Retouched images for catalog and web. Designed product packaging, logos, icons, retail signage and p.o.p. displays. Designed graphic assets, banners and ads for e-commerce websites. Developed and designed html campaigns for e-marketing.

•Developed LifeScapes product line, producing over $2 million in annual sales.

•Developed licensing arrangement with MeadWestvaco for branded calendar products. Grew relationship that yielded increased product development and retail placement, generating annual royalties of over $200,000.

•By solid performance in product development, I developed Attitudes for Achievement poster series, resulting in ‘out of the box’ sales success of over $500,000 in its first 9 months and leading to a successful cascading line extension of related products.

Senior Designer/Art Director
McCarthy Communications, Oak Brook, IL
May 2000 to May 2002

Integrated marketing agency with a focus on direct marketing and corporate communication programs.

Lead design, concept and execution of a variety of B2B and B2C branding, 
communication and marketing campaigns for clients that included McDonald’s and Quaker. Championed and developed ideas with Creative Director and design team. Managed projects with acute attention to detail. Provided budgeting and analysis of all phases of design and production. Supervised junior designers and freelance production artists. Worked with web developers for client internet and intranet sites. Coordinated and art directed photo shoots. Provided print and production supervision.

•Designed benefits and investing packages for Quaker that resulted in increase of employees who participated.

Senior Designer/Design Manager
American Academy of Orthopaedic Surgeons, Rosemont, IL
January 1991 to May 2000

Professional Non-Profit Membership Organization

Provided design and production of a wide range of collateral, promotional and educational products that included books, brochures, CD and video packaging, newsletters, annual reports, and a magazine. Managed photographers, illustrators, and print vendors. Managed production of print, schedule deadlines and project budgets.

•Designed an award-winning package of textbook and CD videos that demonstrate surgical procedures. Has been in constant demand, continuing to generate profitable revenue.


A.C. Nielsen Company, Northbrook, IL
American Society of Clinical Pathologists, Chicago, IL
The Chicago Reader, Chicago, IL
McGraw-Hill Publishing, Burr Ridge, Illinois
Museum of Broadcast Communications, Chicago
Columbus Hospital-Marketing, Chicago
Malcolm Marketing Group, Chicago

University of Illinois at Chicago
B.A., Graphic Design
Minor in Art History
Courses in design, typography, illustration, photography and computer graphics; participated in independent studies and group projects, working with actual clients.

Waubonsee College
Sugar Grove, Illinois
Currently pursuing applied science certificate in web design. Completing courses in html hand coding and Dreamweaver design development.

STA-Society for Typographic Arts
AIGA-Professional Association for Design
CWIP-Chicago Women in Publishing
FLWPT-Frank Lloyd Wright Preservation Trust Foundation
IXDA-Interaction Design Association

Adobe Creative Cloud Products-Photoshop, Illustrator, InDesign, DreamWeaver, After Effects, Adobe InDesign Digital Publishing Suite (DPS), Acrobat, CSS3/HTML5, Flash, Fireworks, Quark XPress, Microsoft Office, PowerPoint, SharePoint, BaseCamp, Agile Methodology, DSMs, ESPs, CMS, SEO, UI/UX Design, Tablet and Mobile App Design, Prototyping in Marvel and, InVision Wireframing, Omnigraffle, Moquops, Google Analytics, Omniture, Epsilon, Constant Contact, MailChimp, Web Hosting
Pamela Erickson
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Creative Direction, Art Direction
Marcomm, Web/Multimedia
POST DATE: 12.04.2017
Geneva, IL
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