I have over 20 years of experience in collateral, advertising, editorial and electronic design with a strong emphasis on brand development and its application at all client contact points. 

I see design as a vital tool for clear communications, managing appropriate audience perceptions and creating a message that is true, relevant and distinctive. 

I seek to understand the client, their goals, audience and critical needs, then explore various approaches and create clean and concise concepts and designs. Every element in my work is chosen to support a marketing need or create a desired perception.

Freelance and contract concept, graphic design, brand development and art direction for print and electronic media.

SKILLS

Concept and Design 
Advertising, brochure and collateral, annual report, book, editorial (consumer and institutional), presentation, Web and interactive. In my extensive branding experience, I have also worked on event, signage, packaging and interior design projects.

Art Direction
Photographic art direction on every scale — from location lifestyle, cruise, automotive, aerial and architectural to studio food, lifestyle and product. Additionally, I have similar depth directing stylists, illustrators, audio, video, interactive and Web specialists.

Branding
After extensive involvement in the branding process with SHR Perceptual Management for clients such as Coca Cola, Fairmont Hotels and Resorts, Ford, Boeing and many others, I have a wealth of branding training and experience: understanding audience needs, establishing key brand dimensions and the essential visual parameters that support them, developing marketing and messaging strategy, assessing current and competitive marketing materials, creative testing, developing visual brand iconography and leveraging at every point of contact with my client's audience and consumer.

Copywriting
I am primarily a communicator. I realize how critical good copy is and design to support the written word and facilitate readership — no design for design's sake here. However, as a designer I offer a unique dimension by copywriting a majority of my advertising and collateral projects. I have served exclusively as a copywriter and have extensive experience in name and tagline development as well as copywriter direction and content/information hierarchy development as well.

Computer
These are the programs I work with everyday: InDesign, Adobe Illustrator, Adobe PhotoShop, Microsoft Word, PowerPoint, Acrobat, Quark Xpress

Language
After living in South America, I speak fluent Spanish which has become increasingly important for multicultural commerce.

EXPERIENCE

October 2005 to present
Freelance Art Director and Designer

Agencies and Studios
- SHR Perceptual Management (Suzuki, UPS, Telluride Ski and Golf, Crested Butte Ski Resort, Realty Executives, Camelot Homes, Verizon Business, Arizona Department of Tourism)
- The Lavidge Company (Ritz-Carlton Los Cabos Quivira)
- Bennett Davis Nakazawa (AFS, AAR)
- Chapter Two (Del Webb)
- McMurry (Sottera, Global Entertainment)
- Propeller (MOS, Bucks County CC, Simple Party)
- Catapult (MGM Mirage)
- Arizona Republic Custom Publishing (Marley Park, City of Phoenix, Metro Light Rail, Harkins Theatres)

Client Direct
Tech Mold, MOS My Own Space, VIVO Partners, Foursite Development, The Arizona Republic, c3 Modern Storage, Bella Fine, etc.

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May 1986 to October 2005
Art Director/Senior Designer
SHR Perceptual Management, Scottsdale, AZ

Clients:
Automotive: Audi of America, GMC Trucks, Dodge, BMW, The Ford Motor Company

Products and Services: Coca-Cola, Kohler, Lowes Foods, Mary Kay Cosmetics, M&M Mars, PetsMart, Xyron, Alcoa, Boeing, Dial Corp., Boyden Executive Placement

Cruise and Resort: American Hawaii Cruises, Celebrity Cruises, Fairmont Hotels and Resorts

Energy: CMS Energy, Salt River Project

Financial Services: Lincoln Financial, Kidder Peabody, Valley Bank

Housing and Development: Campbell Ranch, Civano, DMB Associates (Silverleaf and DC Ranch), Camelot Homes, UDC Homes

Technical: Compression Labs, GTSI (HP, Intel, Panasonic, Sun Microsystems, etc.) 

————

April 1984 to May 1986
Art Director
Paul Hardy Design, New York, NY

Clients:
The Baltimore Sun, Bloomingdales, BMW, British Tourist Authority, Clarkson N. Potter, Detroit Free Press, Family Circle, Lillian Vernon, Metropolitan Home/Random House, The New York Times, New York Times Magazines, Pfizer Inc. 

————

Dec. 1981 to April 1984
Freelance Designer and Art Director
New York, NY

Clients:
ABC, Arthur Young, CBS, Interiors Magazine, Paul Hardy Design 

————

March 1979 to Dec. 1981
Associate Art Director
Attenzione Magazine, New York, NY

Responsibilities:
Design and art direction of feature stories, promotional materials, client ads, production and printing supervision. The magazine received the 1981 National Magazine Award for Design

EDUCATION

April 1978 
BA, Graphic Design
Brigham Young University