Freelance and contract concept, graphic design, brand development and art direction for print and electronic media.
Concept and Design
Advertising, brochure and collateral, annual report, book, editorial (consumer and institutional), presentation, Web and interactive. In my extensive branding experience, I have also worked on event, signage, packaging and interior design projects.
Photographic art direction on every scale — from location lifestyle, cruise, automotive, aerial and architectural to studio food, lifestyle and product. Additionally, I have similar depth directing stylists, illustrators, audio, video, interactive and Web specialists.
After extensive involvement in the branding process with SHR Perceptual Management for clients such as Coca Cola, Fairmont Hotels and Resorts, Ford, Boeing and many others, I have a wealth of branding training and experience: understanding audience needs, establishing key brand dimensions and the essential visual parameters that support them, developing marketing and messaging strategy, assessing current and competitive marketing materials, creative testing, developing visual brand iconography and leveraging at every point of contact with my client's audience and consumer.
I am primarily a communicator. I realize how critical good copy is and design to support the written word and facilitate readership — no design for design's sake here. However, as a designer I offer a unique dimension by copywriting a majority of my advertising and collateral projects. I have served exclusively as a copywriter and have extensive experience in name and tagline development as well as copywriter direction and content/information hierarchy development as well.
These are the programs I work with everyday: InDesign, Adobe Illustrator, Adobe PhotoShop, Microsoft Word, PowerPoint, Acrobat, Quark Xpress
After living in South America, I speak fluent Spanish which has become increasingly important for multicultural commerce.
October 2005 to present
Freelance Art Director and Designer
Agencies and Studios
- SHR Perceptual Management (Suzuki, UPS, Telluride Ski and Golf, Crested Butte Ski Resort, Realty Executives, Camelot Homes, Verizon Business, Arizona Department of Tourism)
- The Lavidge Company (Ritz-Carlton Los Cabos Quivira)
- Bennett Davis Nakazawa (AFS, AAR)
- Chapter Two (Del Webb)
- McMurry (Sottera, Global Entertainment)
- Propeller (MOS, Bucks County CC, Simple Party)
- Catapult (MGM Mirage)
- Arizona Republic Custom Publishing (Marley Park, City of Phoenix, Metro Light Rail, Harkins Theatres)
Tech Mold, MOS My Own Space, VIVO Partners, Foursite Development, The Arizona Republic, c3 Modern Storage, Bella Fine, etc.
May 1986 to October 2005
Art Director/Senior Designer
SHR Perceptual Management, Scottsdale, AZ
Automotive: Audi of America, GMC Trucks, Dodge, BMW, The Ford Motor Company
Products and Services: Coca-Cola, Kohler, Lowes Foods, Mary Kay Cosmetics, M&M Mars, PetsMart, Xyron, Alcoa, Boeing, Dial Corp., Boyden Executive Placement
Cruise and Resort: American Hawaii Cruises, Celebrity Cruises, Fairmont Hotels and Resorts
Energy: CMS Energy, Salt River Project
Financial Services: Lincoln Financial, Kidder Peabody, Valley Bank
Housing and Development: Campbell Ranch, Civano, DMB Associates (Silverleaf and DC Ranch), Camelot Homes, UDC Homes
Technical: Compression Labs, GTSI (HP, Intel, Panasonic, Sun Microsystems, etc.)
April 1984 to May 1986
Paul Hardy Design, New York, NY
The Baltimore Sun, Bloomingdales, BMW, British Tourist Authority, Clarkson N. Potter, Detroit Free Press, Family Circle, Lillian Vernon, Metropolitan Home/Random House, The New York Times, New York Times Magazines, Pfizer Inc.
Dec. 1981 to April 1984
Freelance Designer and Art Director
New York, NY
ABC, Arthur Young, CBS, Interiors Magazine, Paul Hardy Design
March 1979 to Dec. 1981
Associate Art Director
Attenzione Magazine, New York, NY
Design and art direction of feature stories, promotional materials, client ads, production and printing supervision. The magazine received the 1981 National Magazine Award for Design
BA, Graphic Design
Brigham Young University