[Creative Consultant/ Senior Copywriter]
Lincoln Financial Group, Radnor,PA
>Responsible for developing content for Lincoln Financial’s online and print marketing tools.
>Working on marketing Lincoln’s annuities to internal and external audiences.
>Developing campaigns and messages for Lincoln’s patented annuity riders and benefits.
[Creative Consultant/ Senior copywriter]
Hero Media Group, Hackensack,NJ
April 2010-August 2010
> Worked with a team dedicated to developing marketing solutions for CA Internet Security.
> Served as lead writer and copy supervisor for CA Internet Security.
> Was responsible for CA Internet Security’s brand voice across all internal and external communications.
> Managed email marketing program targeting CA’s business partners and prospective customers.
> Developed B2B and B2C marketing campaigns for CA Internet Security.
> Created celebrity campaigns for CA with Michael Strahan and John Walsh.
> Developed copy for packaging, collaterals, web pages, guides, sales-enablement tools.
ASB Communications, New York, NY
February 2009-April 2010
> Led the agency's creative efforts in the winning pitch for Air India.
> Served as creative director for B2C campaigns for Air India.
> Developed a creative presentation that won the agency business from India's Tourism Ministry.
> Working on enhancing the agency's web presence and brand image.
Holton Sentivan + Gury, Ambler,PA
August 2009-Janurary 2010
> Conceived and wrote copy for creative campaigns for the agency's clients
> Helped the agency prepare a creative pitch for Pilot Freight Services.
> Developed an integrated marketing campaign for Comcast.
[Creative Marketing Manager]
Trivantis Corporation, Cincinnati, OH
March 2009-July 2009
> Provided creative guidance and recommendations for redesigning the web site to Web 2.0 standards.
> Helped identify appropriate back-end Content Management System (CMS) and compatible plug-in programs for easy WYSIWYG operation the site.
Concert Technologies, Dulles, VA
January 2008-August 2008
> Worked directly with the President of the company to articulate a suitable brand strategy and positioning platform for the company.
> Developed marketing tools that were consistent with the company's desired brand image.
> Led an India-based design team and a separate India-based programming team to develop the company's web site.
> Provided creative supervision to ensure that a consistent look and feel was implemented across all marketing media.
[Online Marketing Consultant]
Saint Louis Beacon, Saint Louis, MO
March 2007-November 2007
> Created a marketing plan for the launch of the online news site.
> Analyzed suitable CMS options and provided recommendations to the management.
> Provided guidance on news item hierarchy and site design.
DRAFT-FCB, Chicago, IL
June 2006-August 2006
> Worked on an integrated communications campaign for Kaiser Permanente.
> Developed micro-sites and web banners with the creative team for Draft-FCB's clients.
[Creative Manager/ Senior Copywriter]
Mangos Advertising, Malvern, PA
> Named and created a multiple award-winning campaign for Siemensï¿½ iconic IQ.SPECT technology.
> Conceived and directed the development for a marketing plan for Siemens' mCT (molecular CT) scanners that won ADDY awards and established Siemens' leadership in the segment.
> Conceived and created the launch campaign for Siemens Explorer, which was released in over 11 countries.
> Developed multiple advertising campaigns for Siemens hearing instruments, which helped the company regain the top spot in the hearing instruments category.
> Conceived and supervised creative work for the agency's healthcare and technology brands.
> Worked collaboratively with teams of art-directors, copywriters, photographers, and web designers to execute different elements of a creative campaign.
[Brand Strategist/ Creative Director]
Daily Egyptian Newspaper, Carbondale, IL
August 2004-November 2007
> Became the most awarded non-editorial staff member in the newspaper's almost 100-year history, receiving over 20 state and national awards in 3 years.
> Helped the newspaper win the top award in the state, two years in a row.
> Led the newspaper to record revenues in 2005 and 2006.
> Led the development of the newspaper's new web site, www.siude.com, and established it as a new revenue stream.
> Worked directly with the General Manager to chart out strategy and budgets for each quarter.
> Won a national award for youth marketing for helping the new web site reach MTV College Publisher's top 20, in terms of traffic, within the first year.
> Assigned and monitored assignments to staff in the advertising department.
> Provided creative direction to the newspaper's creative department.
> Analyzed the performance of news stories and ads, using Google Analytics, and formulated strategies to increase web traffic.
Grey Worldwide, Calcutta, India
February 2002-July 2004
> Led the agency to 4 wins in 5 pitch presentations.
> Named and developed a campaign for the city's most expensive multiplex, 89.
> Conceived and wrote campaigns for large brands like BOC, Greenply, Organon, etc.
DDB India, Calcutta, India
> Worked with the account management team on brands like Reliance and McDonald's.
> Worked with the creative team to deliver marketing tools that were consistent with brand strategy.
> Helped the agency win the marketing business of real estate giant, Prasad Group, and create an award-winning campaign for Lake District: one of the company's premier housing ventures.
Fluent Inc., Pune, India
> Part of a two-member global marketing unit.
> Developed and operated the company's online newsletters and e-marketing initiatives.
> Analyzed the effectiveness of the company's online marketing initiatives.
> Created marketing tools for the company's sales teams in US, Europe, and Asia.
Over 25 state and national level awards for marketing and advertising, including Philadelphia ADDY awards, Healthcare Marketing Awards (HMR), and more.
MS Office, Adobe CS, Flash, Dreamweaver, Macromedia Freehand, Quark Express, UML, MS Visio, Edit.
M.A. (Online Media Management), Southern Illinois University, USA
M.A. (Advertising), Symbiosis Institute of Mass Communication, India
B.E. (Electronics Engineering), Nagpur University, India
For a more detailed resume, please contact me via e-mail.