 | Senior Art Director
Description:
I have extensive experience in print advertising and design including corporate identity, broadcast creative and production (TV and radio), outdoor, direct marketing, special promotions and interactive new media and design. I am a strategic thinker and I am especially good at working directly with clients since the days I started working in advertising as an Account Executive. When Dustin Hoffman starred in Kramer vs Kramer, I knew I wanted to be an Art Director in an ad agency. Since then I have not looked back and relish every new creative assignment. Please contact me for a resume PDF.
Resume:
Title:
Senior Art Director/Writer/Graphic Designer
Education:
Ryerson University; Undergratuate Degree (1981): Business Administration (Marketing Major)
Ontario College of Art & Design; Diploma (1983): Communication & Design
Software Competence:
Expert Status: Adobe CS3, QuarkXPress, Adobe Acrobat, Acrobat Distiller
Work Experience:
Since 2001:
Teaching Part-time at College Level and Free-Lancing
Teaching:
Centennial College:
Advertising and Public Relations Department
School of Communications, Media and Design
Professor: Advertising and Communication
Art Institute of Toronto:
Professor: Graphic Design (Part-time 2004 - present, although the Institute is closing its doors in Toronto in June 2008)
Niagara College of Applied Arts & Technology:
Professor: teaching Computer Applications in Design (2000 - 2001)
Advertising and Design/Graphic Design:
Taaz Communications - Waterloo:
Group Creative Director (1999 - 2001; company became insolvent)
Interactive New Media, Multi-Media Advertising & Design
Netsteps Interactive Inc. - Toronto:
Creative Director (1997 - 1999; company became insolvent)
Interactive New Media (CD-Rom, Internet, Intranet)
Cannell Creative - Toronto:
Art Director (Contract; 1995 - 1997)
Accounts:Kraft Foods, Campbells
Eric Mower & Associates - Buffalo, NY:
Art Director (Contract; 1993 - 1994)
Accounts:Cisco Wines, Buffalo Sabres, Amalie Motor Oil
Vickers & Benson - Toronto:
Senior Art Director (1991 - 1993)
Accounts:McDonalds, Ontario Jockey Club, Canadian National Exhibition, Delta Hotels & Resorts, Quaker Oats (Tender Chunks)
Saffer Advertising - Toronto:
Art Director (1989 - 1991)
Accounts:Imperial Oil (Esso), Black’s, Mr. Submarine, GM Dealers Association, The Bay
Mascheretti & Co. (my own agency) - St. Catharines:
President/Creative Director (1984 - 1989)
Accounts:Porsche Canada (part), Jack Nash (fashion), Holiday Inn (regional), Barber Monuments (regional), Tri-Info Vision (interactive information kiosks), Acura Dealers Assoc. (regional), Sasani Optical (regional), Kaumeyer Paper, Bethesda Home(care for developmentally handicapped)
Cockfield Brown Inc. - Toronto:
Account Executive (1981 - 1983)
Accounts:Goodyear, Toyota, Lottario
Gordon Hill Advertising - Toronto:
Account Executive (1980 - 1981)
Accounts:Adidas, Bissell, Honeywell, Union Carbide, Sico, 1980 Census Campaign, Nestle
FREELANCE CLIENTS:
Franczak Enterprises - Toronto:
Senior Art Director & Environmental Design
Accounts: Porsche Cars North America, Subaru, Mercedes Benz, Volkswagen
LA (Lawrence Ayliffe) Ads - Toronto:
Senior Art Director
Accounts: Mary Browns Chicken, Holt Renfrew
McBrain Sharp - St. Catharines:
Senior Art Director
Creative Group Head
Accounts: Various Builder/Developer (Real Estate - Condominiums)
Zeppelin Communications & Design - Toronto:
Associate Creative Director
Accounts: NBA (National Basketball Assoc), Royal Bank (Corporate),John Labatt Classic (Beer), Agfa (Film)
McNally & Sutherland - Toronto:
Senior Art Director
Accounts: Molsons Canadian
Partnership Marketing - Montreal:
Senior Art Director
Accounts: Intrawest, Mont Tremblant Ski Resort, Le Royal Tremblant (Condominium & Hotel Complex)
| Joseph Mascheretti
Date: 5/10/2010
Location:
Toronto, Ontario L2R 5K8
Canada
Contact:
Joseph Mascheretti
phone:(905) 685-0763
fax:(905) 685-6076
Email
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