| Senior Graphic Designer
Description:
OBJECTIVE
Work as a freelance senior graphic designer and/or art director providing creative visual art that is memorable and clearly communicates clients’ key business messages to their target audiences.
PROFESSIONAL SUMMARY
• Won Marketing Excellence Award for Traditional Home magazine's identity redesign at Meredith Corporation
• Designed successful monthly health programs for 2009 and 2010 for Hospitals, members and customers at Spirit of Women
• Managed budget for marketing and promotional projects, achieving under budget objective for 2006-2007 at Traditional Home
• Directed art concepting for Flash videos that generated significant new business for Traditional Home
• Art-directed web photo shoots at Ann Taylor, one of America's leading retailers of women's clothing
• Managed team of junior designers at Meredith Corporation and managed freelance designers at Ann Taylor
Resume:
EXPERIENCE
Freelance Designer - August 2008 -present
Access Exuma, Exuma, Bahamas, Spirit of Women, Boca Raton, FL, PIL Advertising, Coral Gables, FL, santacruzparent.com, Santa Cruz, CA (on site and telecommuting)
Focused on the many materials needed for clients:
• designed ads, email blasts, signage, newsletters, folders, cards, envelopes, door hangers, invitations, menus and direct mail pieces
• branded and designed business cards, flyers, ads, apparel, websites
• produced comps for presentations
• collected stock images and stock music
Senior Designer - July 2006 to August 2008
Traditional Home Magazine, Meredith Corporation, New York, NY
• Developed promotional videos, direct mail pieces, Web pages, and sell sheet templates
• Produced online microsites for advertisers such as Horchow, the luxury retailer and mail-order cataloguer
• Created full spectrum of identity materials, including presentation templates for powerpoints, logo redesign, signage, branding color palette, letterheads and complete stationary package (envelopes, business cards, labels and note cards)
• Designed flexible media kit folio that is used promotionally to acquire new advertisers and for public relations outreach
Freelance Designer - February 2005 to July 2006
Newsweek, Glamour, House & Garden, Ramscale Studio and Cool Grey Seven
Worked directly with principals and management executives on a variety of projects including but not limited to:
• Print ads
• Magazine cover wraps
• Logo design
• Brochures
• Print invitations and evites
• Powerpoint presentations
• Signage
• Websites
Graphic Designer - July 2001 to February 2005;
Freelance Designer - February 1999 to July 2001
Ann Taylor Stores Corporation, New York, NY
With in-house design department, developed advertising for national and regional markets such as:
• Brochures
• Outdoor ads (bus sides, outdoor kiosks, and billboards) and in-store advertising
• Direct mailers
My responsibilities included:
• Art direction
• Management of freelancers and illustrators for window and signage programs,
• Creation of consistent branding standards with art director, I created a branding standards booklet for both corporate and visual projects
• Management of press production
• Art direction on photo shoots for Style Guide/Web usage
• Photo editing, sourcing, and photo retouching
• Production, concepting and design of the Quarterly Style Guides for LOFT, Ann Taylor, and the Quarterly Review powerpoint presentations
• Various corporate design projects including forms, brochures and posters
Graphic Designer - June 1996 to January 1997
Design At Work, Toledo, OH
Designed several projects for a studio specializing in print communication. My responsibilities included:
• concept and design of client corporation identities
• packaging
• brochures
• signage
• stationary packages
EDUCATION
Parsons School of Design, New York, NY 1994 - 1998
SKILLS
Power Macintosh
Expert in QuarkXPress, Illustrator, Photoshop, In-Design, Powerpoint and Flash
Accomplished freehand illustrator
| Jennifer Rogers
Date: 10/21/2009
Location:
Ft. Lauderdale, FL 33326
Contact:
Jennifer Rogers
Email
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