| Art Director
Description:
Years of overseeing, developing, and delivering brand-driven communications from start to finish, while motivating people to hit the mark. Art Director Hands-on expert at creating stand-out visuals that capture the attention of target audiences and elicit response
Sample URLs:
www.pinkertonsouth.com
www.pinkertonsouth.com/Benardo_mini_portfolio_2010.pdf
www.davidbenardo.tumblr.com
twitter.com/benardo
linkedin.com/in/davidbenardo
www.pinkertonsouth.com/getdavenet%5Fsite/index.html
Resume:
On a personal level David is:
• positive presence and communicator
• an excellent team player, and independent self-starter
• a quick study, adaptive, flexible
• a motivated, consistently driven achiever
Creative Director Pinkerton South, Inc. 2006 - present
Partner & CEO in award-winning branding, advertising & new media firm, specializing in strategic brand-driven marketing communication… from initial objectives & strategy to delivery of completed materials and analysis.
Focus
Creative strategy, ad campaign direction, brand development through social networking, project/budget mgmnt.
Skills
Creative social media strategies, identity design, experiential branding, naming, copywriting, design/art direction, collateral, package design, direct mail, b2b lead generation, magazine design, web design, integrated print/online ads
• Brand development
Developed branding, renaming and ad campaign for HomeWaters; North America’s most elite fly fishing and land conservation club. Since campaign launch in August ‘09, Phase 1 homesites sold out in spite of a down economy.
• Social media brand extension
Developed social media for annual World Am Championship Golf Tournament. Introduced the 25-year old World Am brand to new audience via Facebook & Twitter. Doubled Facebook Fans & increased Twitter’s by 1200% within 2 months. Co-created @MyrtleGolfBall microblog - followed by over 30,000 on Twitter..
• ADDY Awards producer
American Advertising Federation Coastal Carolinas, Co-Creative Chair. Promoted & produced 2008 ADDY awards show. Developed and produced: direct mail, website, viral campaign, & winners book. Co-developed and produced a live show
including casting, multi-media presentation, & soundtrack.
• Twitter personality
Author & creator of Twitter personality @FrankAdman. This daily “Twitter-tainment” microblog is followed by over 27,000 on Twitter. 2010 Shorty Awards Winner for Best in Advertising on Twitter, worldwide.
Clients
Adobe/Macromedia, Alhambra Water, America Online, Bank of America, Bio-Rad, Broderbund Software, Burroughs & Chapin Company, The Carolina Opry, Centex Homes, Electronic Arts, Golf Holiday, Great Camps of the Smokies, Guthy-Renker, Hewlett-Packard Company, Intuit Business Software, Lawrence Berkeley Labs, MagiQuest, McLeod Health, Microsoft, Orion Homes, PeopleSoft/Oracle, Retrospect Backup Software, Symantec, Talarian/Tibco, Wells Fargo Bank.
04–06 Creative Dir - LHWH Advertising, Myrtle Beach SC
99-04 Creative Dir - Bad Cat, Inc., San Francisco CA
88-99 Art Director - Rodgers Benardo Design, Berkeley CA
83-88 Art Director - (In-house) CBS, Pacific Stereo, I.Magnin, & Gates Distributing
Software
Quark, Adobe CS, Dreamweaver, MS Office, Final Cut
Fluent in relationship marketing via Twitter, Facebook, Tumblr, LinkedIn, YouTube
Education
Academy of Art College, San Francisco CA - UC Berkeley, San Francisco, CA
Recognition
2010 Shorty Award: Best in Advertising on Twitter.
2010 Guest speaker for AAF Midlands.
2010 Presenter re: Social Media for the 3rd annual CREATE South Conference.
2009 140 Conference, NYC, featured guest with Mad Men panel.
2008 Selected ADDY Awards Judge for Savannah Ad Fed.
2008 AAF Social Media for Non-Profits presentation/workshop/produced event.
2004-2009 various Gold ADDY Awards, AAF San Francisco & Carolinas Chapters.
“ Follow @benardo: great guy who is helping the world understand social media.”
—Kyle Lacy, author, Twitter Marketing for Dummies
“…Love the concepts, the wording, EVERYTHING ”
—Catherine Hargrave, Macromedia
“…best damn package I’ve ever seen! ”
—Mark Appel, Nimblefish
References (happy to provide contact info via email)
Craig Isaacs, CEO, Network Frontiers
Steve Wilson, Partner, LHWH Advertising
Jose Rosado, CEO, IBEX Group
Bruce Cotton, CEO, ADWorks
| David Benardo
davidbenardo.tumblr.com
Date: 1/15/2009
Location:
Myrtle Beach, SC 29577
Contact:
David Benardo
phone:843-455-2626
Email
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