Merrick Towle Communications
The Creative Director (CD) is first and foremost the creative lead. In addition to top-notch personal creative output, he/she is responsible for establishing the overall creative vision of the entire agency. Working closely with the creative and production teams, he/she ultimately guarantees that all creative output meets the standards that they have established. He/she is also a key public face for the agency, leading business pitch efforts and providing creative strategy consultations to clients. Administratively, the CD is a member of the Director team that establishes agency-wide business, operational and financial goals.
The Creative Director fulfills the following specific roles and functions:
Establish and Maintain Creative Standards
• Establish agency creative standards and establish the processes that assure those objectives are achieved, risks are managed appropriately and the organization’s resources are used responsibly.
• Take a hands-on approach to develop award-winning creative as needed that inspires the agency and sets the standard for quality of work.
• Participate in the creative process as needed, guiding teams towards the most effective ideas and providing the means to achieve them.
• Work closely with Project Managers and Account Executives to assign, schedule and monitor the creative output of all projects.
External Resource Generation
• Identify opportunities and risks for delivering the company’s products, including third-party creative services like photographers, videographers, illustrators and other partners. The CD will also work directly with these resources to manage budgets and creative integrity. Keeping up with design and advertising trends is essential to this role.
• Provide basic HR functions for the creative and production departments by reviewing resumes and leading the interview and recruitment process for roles therein.
• Participate in the interview process for roles outside of the creative department.
• Provide detailed direction to creative and production staff.
• Work closely with team members to identify their personal career goals and establish development plans that benefit both the individual and the agency.
• Provide accurate time and cost estimates to Account Service and Project Management for use in project proposals.
• Develop content for blog articles and other agency self-promotional materials.
• Research and introduce new ideas, resources and opportunities to further the innovation and quality of the agency’s creative output.
In the Field
• Develop and present content for creative work and new business pitches.
• Maintain constructive relationships with clients and vendors.