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Public Relations Media & Communications Manager
ClearVision Optical
JOB RESPONSIBILITIES

Effectively communicate the brand and each collection release to multiple audiences.
Obtain specific information on brand positioning, trends and product descriptions through co-management of product content meetings.
Responsibility includes complete understanding of brand positioning and the individual frames and their relevancy to the marketplace and the collection.
Manage incoming media requests and build relationships with industry journalists.
Pitch stories to the media based on marketing goals; field media calls and monitor press and social coverage.
Support brands in direct to consumer positioning and placements.
Research marketing and positioning opportunities within industry.
Create, execute and measure media campaigns.
Write blog posts, articles, press releases, media alerts, communications materials, and other digital material. Determine relevant online and social channels for optimal engagement.
Identify key messages that support sales and marketing plan, determine appropriate distribution channels and cohesively communicate to the industry.
Work directly with design team to develop concepts and materials.
Research marketing and industry trends. Ability to read, interpret and act upon analysis information.
Utilize social media to deliver PR messages.
Develop social media campaigns to support media relations and sales efforts for both trade and corporate.
Marry PR approach with ongoing social strategy and monthly sales/marketing goals.
Monitor online conversations and participate in those conversations to build brand visibility and thought leadership.

EDUCATION & EXPERIENCE

BA/BS in English, Journalism, Communications, or similar field.
A minimum of 10 years of professional writing experience in corporate communications, public relations, social media, marketing department or creative department.
Extensive experience in the planning, development and execution of public relations-based campaigns.
A strong preference given for existing experience in a fashion, accessories, or beauty industry role.
Experience writing business-to-business copy as well as consumer copy.
Comfort with public speaking; versed in managing and developing industry relationships.
A solid understanding of current marketing principles.
Versed in leveraging social media as a business tool
ClearVision Optical
ClearVision Optical
Job Details
LOCATION
Hauppauge, NY 11788
Employment Status
Full-time, On-site, Permanent position
Experience
Senior, Mid-level
Skills
Public Relations, Media Placement
Industry
Fashion, Industrial/Product
POST DATE: 05.19.2017
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contact:
ClearVision Optical
Stephanie Frobin

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