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Demand Generation Marketing Manager
Affinity Express
This is a remote work full-time opportunity.

Open to candidates residing and authorized to work in the US.

Are you an expert Demand Generation Marketing Manager versed in driving the company’s sales funnel velocity and increasing sales close rates? Do you have a passion for creating compelling and effective content and campaigns that will help turn prospects into satisfied customers? 

You’ll not only fill the funnel, but also create sales-ready content, collateral and presentations, develop case studies, and collaborate with Sales and Product to drive leads through the sales pipeline to close. Reporting to the CMO, you will have an enormous impact on our success. 

Key responsibilities and duties: (others might be assigned)
•	Using marketing automation and CRM tools such as Marketo, Pardot and Salesforce to set up and measure lead development and nurturing campaigns
•	Collaborating with our copywriters and designers to produce infographics, whitepapers, and webinars 
•	Developing go-to-market themes, managing & executing all demand generation campaigns/tactics including Advertising--display, Google PPC, trade shows and conferences etc
•	Overseeing and managing the company’s website content and SEO activities to support campaigns and the brand
•	Developing content for Sales Development and Business Development 
•	Developing prospect nurturing programs to manage pipeline opportunities for sales
•	Ensuring A/B testing is developed for campaigns
•	Measuring and reporting on all campaigns for effectiveness and ROI, including the ability to demonstrate direct or indirect impact on revenue. Driving key performance indicators including leads, MQLs and SQLs 

Must-have experience:
•	BA in Marketing, or equivalent experience. 
•	5+ years in successfully running B2B demand generation programs 
•	Expert user of Marketing Automation Platforms (e.g. HubSpot, Marketo & Pardot)
•	Experience in media/advertising
•	Advanced knowledge B2B demand generation methods across email, webinars, SEM/SEO, display, social, events, etc.
•	Detail-oriented, excellent communications and presentation skills
•	Great in a team environment, but also really like digging in and getting work done on your own with minimum supervision as an individual contributor
•	Highly collaborative, self-starter
•	Positive, energetic attitude and initiative, strong work ethic
Affinity Express
Affinity Express
Job Details
Elgin, IL 60123
Employment Status
Full-time, Off-site
Mid-level, Junior
Sales, Media Placement
Web/Multimedia, Advertising
POST DATE: 10.05.2017
Affinity Express
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