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Talent Profile
PROFILE/RESUME
Gattaldo  
Producer and Art Director
 
Gattaldo has Art Directed national and global campaigns for companies such as BAYER, Smith&Nephew and AVENTIS, created the Corporate Identities for companies such as CSL Behring (Global)and the Malta Arts Council. Many raving reviews and Awards both in the US and the UK make Gattaldo the right choice to bring colour to your campaign, be it above or below the line marketing material.
Resume
PRESS

"Thank you for raising the creative bar"
Andrew Spurgeon, Creative Director

"A great art director can make a great ad" 
Phil Eaton and Brian Johnson writing on Ad Lib.

"If a picture could say a zillion words, it would be this one…when there is an image like this one – how could one not be effected?"
Dorene Weisinstein, Executive VP/Creative Supervisor Ribotsky Worldwide Inc, New Jersey.

PERSONAL
Date of Birth: 29 June 1967
Languages: Fluent in English, Italian and Maltese.

ACHIEVEMENTS

Ensures that campaigns always position the brand clearly and indelibly, through teamwork with the client and establishing a long-term strategy:
Outperformed 3 concurrent competitor launches during the first 3 months of Bayer’s Lipobay launch with a distinctive image branding and the right positioning strategy.

Creates reinforcement and assurance for the brand and, where possible, conversion to the brand:
Maintained Dovonex’s 80% share in a saturated market despite the launch of 2 new competitor products by emphasising its brand leadership with a more confident image.
"Dovonex came in with the highest level of recall at a staggering 52 percent of GP’s interviewed."  Market research by Ad Monitor.

Enables brands to enter the consumers’ repertoire during their first year on the market:
Gattaldo’s work for Gemini Research’s corporate identity won the "Profit by Design" Award. Gemini Research (Gemini Genomics) has since gone public and established offices in America and Sweden.

As Head of Art at Langland, led his creative  team to win numerous pitches for the agency:
Amongst these were the global campaign for Taxotere and the campaigns for Bayer’s range of products.

Gained international recognition:
US magazine Communication Arts featured Gattaldo’s Christmas stamps for the Maltese Postal Service.

CAREER OVERVIEW

2006-present
Producer and freelance Art Director

2005-2006
Art Director Photography for Corbis (www.corbis.com)

2003-2005
Freelance Art Direction.
Restoration of a 16th century property in Valletta, Malta
Weekly cartoon for a News Website – http://www.maltamedia.net/gattaldo

1996-2002
Langland ADM – Healthcare Advertising Agency - Windsor UK
Head of Art / Art Director
Directed every aspect of the creative process within my team whilst overseeing the other creatives as Head of Art. Directed major photoshoots with up to 30 people on set. 
From client’s brief to post-production for various national and global clients.

1995
JP Advertising – Malta
Art Directed 1995 television and print campaign for Bank of Valletta.

1992-1995
DMB&B – Milan
Art Director within their Recruitment and Internal Communications Department (CIMk).

Television

1992
PBS TV – Malta
Animation and co-direction for children’s TV series.

AWARDS

2009
IPA Best of Health awards - Best of Show and Gold Award

2008
Rx Club of New York - Gold - Direct Mail 
New York Festivals - Global - Direct Mail 
PM Society - Winner - Direct Mail (Craft Award)

2003
Carlsberg Music Award - Best Sleeve Art Direction

2002
RX Silver Award and Award of Excellence, USA for Smith & Nephew Silver Hero ad
RX Award of Excellence for Wellington Hospital's Heart Scan corporate image
RX Award of Excellence for Aventis' thrombosis patient information leaflet
RX Award of Excellence for Langland's House Campaign

2001
B2B Business to Business Award (UK) Brand Advertising Winner for Taxotere Campaign
HAAG Award (UK) Silver for Taxotere Campaign
RX Award of Excellence, USA for BAYER Lipobay Ad
RX Award of Excellence, USA for LEO Pharmaceuticals mailing
2 RX Awards of Excellence, USA for Taxotere campaign

2000 
PM Awards (UK) Best Nursing Journal Ad for Taxotere ad
RX Silver Award, USA for Taxotere Ad
RX Award of Excellence, USA for Gemini Research corporate image

1999
PM Awards Best Nursing Journal Ad for Ametop Gel ad
Profit by Design Award for Gemini Research corporate image

1998
RX Award of Excellence, USA for Lipobay strike hard ad
PM Award runner up for Ametop Gel ad
RX Award of Excellence, USA for Ametop Gel ad

 
Education & Qualifications

1987-92 
Scholarship in fine arts at the Accademia di Belle Arti, Florence.
Diploma with thesis – Body Language in Advertising

1991
Centro Formazione Professionale - Florence
Diploma in Graphic Design
Lorenzo de Medici School of Art - Florence
Course in photography

2003
University of Oxford
Course 1 – "Starting a novel".
Course 2 – "Screen-writing".
Reading College
Web design using Dreamweaver.

2002
Coaching and Mentoring.

contact me for references
 Gattaldo
Seeking
Freelance/contract
Skills
Art Direction, Illustration
Industry
Advertising, Print
SAMPLE WORK
POST DATE: 06.04.2003
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Reading, United Kingdom
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