Proactive, award winning, bilingual senior art director and creative strategist with 14 years of experience in TV network identity and rebranding (movies and series, children and teen media cluster), with a focus on major Latin American Markets: Brazil, Argentina, Mexico, Peru, Chile, Colombia and Venezuela. Expertise in creating graphic identity for original production shows, series and animated show launch promotions, advertising for international marketing campaigns, sales and licensing materials, consumer and trade events, visual graphics for television, print and outdoor media. Ten years of managerial experience building, leading and motivating an international and high performance in house creative team and freelance creatives. Passion for merging design and business thinking to create goal driven and strategic creative solutions that get results. Looking to partner with companies that value creative and design as core strategic business resources to build brand value and competitive edge.
Freelance Art Director Atlanta, GA, USA Nov 2012 – Present Creative and Art Direction | Design Consulting Cartoon Network, Boomerang & Tooncast Latin America Atlanta, GA, USA Apr 2003 – Nov 2012 Design Manager Cartoon Network & Boomerang Latin America Senior Designer Atlanta, GA, USA Apr 2001 – Apr 2003 TNT Latin America Atlanta, GA, USA Sep 2000 – Apr 2001 Designer | Senior Designer Cartoon Network & TNT Latin America Atlanta, GA, USA Sep 1999 – Apr 2000 Designer CMA Publishing Vienna, VA, USA Jan 1998 – Jul 1999 Production Manager EDUCATION Turner Broadcasting System Management Essentials Certificate Atlanta, GA, USA Dec 2011 – Jun 2012 Marymount University Arlington, VA, USA 1996 – 1998 BA, Graphic Design (Summa Cum Laude) Guadalajara, Mexico 1992 – 1994 Universidad Autonoma de Guadalajara BA, Advertising Design LANGUAGES Spanish (Native), English (Fluent), Portuguese (Conversational) AWARDS Promax BDA Latin America | 5 Gold, 2 Silver (2011) | 1 Gold (2008) | 1 Gold, 1 Silver (2007) | 1 Silver (2006)| 6 Gold (2002) | 1 Silver (2001) Graphis Advertising Annual | Mention (2011) Promax BDA World | 2 Gold, 1 Silver (2009) | 1 Gold (2008) | Judge's Choice Award (Best out of of 10 International Gold Winners across all categories), 2 Gold, 1 Bronze (2007) | 2 Gold, 1 Silver (2005) Art Directors Club 87th Annual | Merit (2008) Creer Awards Mexico | 2nd Place for Best Creativity and Advertising Effectiveness in Magazines (2008) HOW Self Promotion Annual | Outstanding Award (2007) Print Regional Annual | 2 Merits (2007) HOW In-House Design Awards | 3 Merits, 1 Honorable Mention (2007) HOW Self-Promotion Annual | 2 Merits (2006) FIAP | Gold + Silver CN Print Campaign, Corporate Image (2005) El Ojo de Iberoamerica | Silver + Bronze for CN Print Campaign, Corporate Image (2004) PROMAX BDA ROCKET AWARD WINNER 2002 SPECIALTIES Creative concept | art direction | creative strategy | branding initiatives | network launch and re branding | multicultural branding | integrated marketing campaigns | marketing and sales collateral | style guides | brand guides | advertising and design | project management | staff management and career development | production budget management | creative agency direction and management | photo shoot direction | consumer and trade event design | business partner's relationship management | pre- press management SKILLS Proven leadership abilities | Excellent verbal and visual communication skills | International marketing experience | Deep understanding of marketing and creative process | Strong and persuasive presentation skills | Vendor negotiation skills | Project management with proven track of balancing multiple projects, meeting critical deadlines, and monitoring tight budgets.