Creative/Art Director Pinkerton South, Inc. 2006 - present
Partner in award-winning branding, advertising & new media consultancy, specializing in strategy-driven brand communications… from initial objectives to delivery of completed materials and analysis.
• Recent Branding: Nacho Hippo
Off the charts successful restaurant launch in the dead of winter on the Carolina coast. Created themed concept, name, logomark, menu, and social media launch campaign with promotions to ignite word of mouth. Client postponed print/radio because initial opening weeks have been so successful.
• Golf Holiday brand extension
Developed social media promoting golf's largest annual amateur championship tournament, the World Am. Doubled Facebook fans & increased Twitter followers by 1200% within 2 months. Co-created @MyrtleGolfBall microblog - followed by over 30,000 on Twitter.
• ADDY Awards event producer
American Advertising Federation Coastal Carolinas, Co-Creative Chair. Promoted & produced 2008 ADDY awards show. Designed/art directed and produced direct mail, website, viral campaign, & winners book. Co-developed and produced live show including story development, casting, multi-media presentation, & soundtrack.
• The voice behind Twitter's popular time-warped character @FrankAdman
Creator and author of the award-winning fictitious art director "Frank Adman." This daily “Twitter-tainment” microblog is followed by over 40,000 fans. Worldwide winner of the 2010 Shorty Award for the Best in Advertising on Twitter. www.twitter.com/frankadman
Creative strategies, concepts, art direction and hands-on design of brand-driven communications and extension across media including groundbreaking social relationship marketing, plus project and budget management.
Identity and brand design for products, events and services, experiential branding via social media initiatives, naming, design/art direction for collateral, packaging, direct mail, out of home, exhibits, magazine/editorial, interactive, and themed campaign integration across media
Adobe/Macromedia, America Online, Bio-Rad, Broderbund, The Carolina Opry, Centex Homes, Divine Dining, Electronic Arts, Firefly Cove, Golf Holiday, Great Camps of the Smokies, Guthy-Renker, Hewlett-Packard, Intuit Business Software, Lawrence Berkeley National Laboratory, MagiQuest, McLeod Health, Microsoft, PeopleSoft/Oracle, Symantec, Talent Zoo, Victorinox Swiss Army
2011 Featured Guest Speaker for AAF Charleston
2010 Shorty Award, NYC: for the Best in Advertising on Twitter
2010 Guest speaker for AAF Midlands
2010 Conference Presenter re: Social Media for CREATE South
2009 140 Conference, NYC, featured guest with Mad Men panel
2008 Selected ADDY Awards Judge for Savannah Ad Fed
2008 AAF Social Media for Non-Profits presentation/workshop/produced event
2004-2009 winner of various Gold ADDY Awards, AAF San Francisco & Carolinas Chapters.
“ Follow @benardo: great guy who is helping the world understand social media.”
—Kyle Lacy, author, "Twitter Marketing for Dummies"
“…Love the concepts, the wording, EVERYTHING ”
—Catherine Hargrave, Macromedia
“…best damn package I’ve ever seen! ”
—Mark Appel, Nimblefish
04–06 Creative Dir - LHWH Advertising, Myrtle Beach SC
99-04 Creative Dir - Bad Cat, Inc., San Francisco CA
88-99 Art Director - Rodgers Benardo Design, Berkeley CA
83-88 Art Director/Designer - (In-house) CBS, I.Magnin
Adobe CS incl. Dreamweaver & Fireworks, Quark, MS Office, Final Cut
Highly fluent in relationship marketing via Twitter, Facebook, LinkedIn, YouTube, Tumblr
Academy of Art University, San Francisco CA - UC Berkeley, San Francisco, CA
Craig Isaacs, CEO, Network Frontiers
Nate Anderson, VP, Partner, Divine Dining Group
Vern Hearl, Partner, LHWH Advertising and PR
Jose Rosado, CEO, IBEX Group
Bruce Cotton, CEO, ADworks
Marty Hardin, SVP, Creative Director, Media Lab, Palio Communications