Marketing savvy, creative knack. I'm a seasoned pro with extensive experience with national and regional brands in most any category you can imagine. I have 12+ years of management experience in both ad firms and in-house marketing departments and have won awards in print, radio, TV, outdoor, direct mail and the Web. And did I mention my bowling average?
SUMMARY OF QUALIFICATIONS: CREATIVE DIRECTOR •16 years of integrated marketing experience managing a diverse range of national clients in retail, non-profit, and business-to-business categories. • Executive-level contributor with the proven ability to produce measurable results in fast-paced, deadline-driven environments. • Exceptional creative aptitude with numerous awards in print, television, radio, outdoor, direct mail and the Web. A seasoned leader who can direct an organization in the visioning of a marketing strategy and effectively execute an aggressive project plan. Skilled in effective marketing communications, project management, team building and mentoring. AREAS OF EXPERTISE Branding • Strategic Planning • Project Management • Media Planning Creative Direction • Traditional Advertising • Direct Mail • Online Advertising Broadcast Production • Team Leadership • Budget Planning • Print Production Copy writing • Sales Collateral • Sales Promotion • Special Events PROFESSIONAL EXPERIENCE Director of Marketing Earth Advantage, Inc. Portland, Oregon 2008 - Present A national non-profit organization specializing in green home construction & certification programs. Provide strategic direction for the marketing of all home certification and builder education programs, and the promotion of green building. Deliver marketing support to a network of more than 400 builders and sponsors nationwide. Responsible for all aspects of marketing, including branding, media planning, public relations, and stakeholder and partner relations. Primary Duties and Responsibilities: •Reporting to the Director of Operations, responsible for the promotion of all home certification and builder education programs and the elevation of the Earth Advantage brand. •Designed and produced collateral materials in support of builder and realtor education programs. •Developed annual marketing plans for strategic partners and outlined advertising and public relations goals for strategic alliances. •Conducted qualitative and quantitative market research studies to determine market share and positioning, test new programs, and understand buying criteria. •Mounted trade shows, home tours and other off-site marketing events. •Prepared and managed an annual marketing budget of $300,000. •Directed strategic positioning of trademarked name and logo development/design for new company, Earth Advantage Institute. •Developed name, logo, and introductory marketing plan for new program offering, Builder 2030. Director of Marketing Fred Meyer Jewelers Portland, Oregon 2006 – 2008 The nation’s third largest retail jeweler with 410 stores across the country. Developed key marketing strategies that produced $430 million in annual sales. Spearheaded creative production of all marketing tactics while establishing a cohesive brand image in all areas of communication. • Managed a $12 million marketing budget and reduced spending by $1 million. • Reduced production costs for major in-store promotions by 50%. • Launched a new sales catalog that produced $4 million in sales. • Collaborated with key members of e-commerce and IT departments to develop and launch two multi-million dollar e-commerce Web sites. • Negotiated print media contracts, increasing value-added from all vendors. • Established promotional calendars, budgets, deliverables and time lines, producing 100% on-time delivery of all projects. • Planned and implemented all sponsorships, maximizing advertising exposure. • Supervised creative production of all marketing materials, producing award- winning results in print advertising, sales catalogs, direct mail and the Web. Creative Director Bradshaw Advertising Portland, Oregon 2001 – 2006 A retail advertising agency with more than $30 million in annualized billings. Developed marketing strategies and supervised creative execution of all projects. Streamlined agency’s creative process to maximize profitability of all accounts. Ensured that creative deliverables met agency and client standards and defined objectives. Improved financial performance of creative department by expanding scope of work for existing clients. • Spearheaded new business efforts that increased agency billings by 20%. • Surpassed departmental profitability goals for six consecutive years. • Enhanced agency’s creative reputation by earning several national awards. • Supervised selection and training of an interdisciplinary creative staff, managing 95% staff retention over six years. Creative Director Goodwill Industries Portland, Oregon 2000 – 2001 An international non-profit organization and regional retailer. Conceived and supervised the production of all marketing communications to support 120 Goodwill chapters throughout North America. Introduced strategic development process to an in-house marketing department. Re-focused corporate communications from a promotional platform to a brand platform with promotional support. • Developed a franchise program that reduced production costs by over 50%. • Spearheaded creative efforts that lead to the first $1 million sales week in company history. * Enhanced organization’s creative reputation by earning numerous national awards for retail and mission-based advertising campaigns. Creative Director Robley Marketing Portland, Oregon 1992 – 2000 A Portland ad firm specializing in national B2B accounts, with more than $25 million in annualized billings. Tripled agency billings in three years by expanding agency’s core competencies to include retail and building products. Introduced clients to concept of integrated marketing, thereby increasing creative billings. • Key member of management team that grew the company from a staff of 9 to a staff of 25 in 13 months. • Spearheaded creative efforts that secured three national accounts within a two month period. • Managed a creative staff of 10, maintaining 100% staff retention over three years. • Raised agency's prestige by earning multiple national creative awards. EDUCATION Oregon State University BS – Speech Communication, with a minor in Advertising CREATIVE AWARDS One Show (multiple) Northwest Addy (multiple) Best in the West Rosey (multiple) Telly Award (multiple) New York Women in Advertising Silver Microphone (multiple) Ad2 Member of the Year COMMUNITY INVOLVEMENT “Outstanding Supporter” American Lung Association of Oregon “Volunteer of the Year” United Cerebral Palsy of Oregon