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Talent Profile
Edwin Heaven  
Edwin Heaven writes like hell and has won seventeen AAF Best-In-The-West Addys. 

"Edwin Heaven gets people to turn on, tune in and drop everything—he's that good!"  
      ~ Jerry Gibbons, Exec VP, AAAA
EDWIN HEAVEN GETS PEOPLE TO TURN ON, TUNE IN AND DROP EVERYTHING—HE'S THAT GOOD! …Jerry Gibbons, Executive VP, American Association of Advertising Agencies

Here's a few other good reasons to believe in Heaven:

When he first arrived in San Francisco, he put his money where his mouth was and plastered the town with outdoor billboards proclaiming:


Edwin has, since, won more than his share of awards, including AAF's Best In The West Addys seventeen times. 

Whether it's television, radio, print, collateral, outdoor, direct mail, social media, infomercials, motion picture trailers, websites, you name it, Edwin does it. With gusto. 

As a copywriter for top agencies such as J. Walter Thompson (JWT), McCann-Erickson, Tracy-Locke, N.W Ayer, Publicis & Hal Riney, Guthy-Renker and Lieberman Productions, he successfully guided and branded a diversity of accounts, including:

Del Monte			
Hyatt Hotels		
Sheer Cover			
Electronic Arts
Michelob Lite			
Wells Fargo	
Dole bananas 				
Principal Secret
Barefoot Wine			
Chevy’s Fresh Mex			
Home Care Assistance
Magaziner Center for Wellness 	
Animal Cell Therapies	
The Margarita King
Warner Bros. (Th-that's NOT all, folks!) 

As Creative Director for Connected Brands, Edwin did such a thorough job branding a start-up company called eGroups that Yahoo purchased it for half-a-billion dollars. 

Edwin is the author of the novel THE WORLD'S MOST HANDSOME MAN and co-authored with the late Steve Silver the world's longest-running musical/comedy extravaganza Beach Blanket Babylon (Makin’ Whoopee!). 

What’s more, he is the inventor of THROX, socks sold by THREES, so when you lose one you still have a pair. The Cure for the Missing Sock. Edwin has appeared on ABC’s Shark Tank, CNBC's The Big Idea with Donny Deutsch, NBC's The Today Show with Kathie Lee and The View. (Reader's Digest awarded THROX Best Innovation! Brandweek/Ad Age crowned it Best Solution!)

Edwin wrote, produced and directed The Organist, an official entry at nineteen international film festivals. (Two spleens up!...HBO's U.S. Comedy Art Fest.) 

He also wrote the original screenplay "Howard the Duck" for Stan Lee, and has written for Rich Little, Jonathan Winters, Carol Burnett, Tim Conway, John Cleese and Bob Hope. 

In addition, Edwin named the San Francisco Giants' mascot LOU SEAL. 

So yes, you might say his celebrated billboard was NOT fudging.
Edwin Heaven
Full-time, Part-time, Permanent position, Freelance/contract
Writing, Creative Direction
Advertising, Film/Video
POST DATE: 02.13.2017
San Francisco, CA
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