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Talent Profile
PROFILE/RESUME
Erinn Larsen  
Creative Director / Designer
 
I endeavor to help clients grow, renew their energy, and share their story in a meaningful and captivating way—to find what resonates, tap in to these qualities, and share them through social media channels and targeted messaging. 

Constantly advancing my skill set as technology changes allows me to think ahead of the curve and anticipate the needs of my clients. 

Achievements: 
• Developed high-end creative concepts and visual strategies for clients leading to major client wins including: Smiths Medical, Children's Hospital of Pittsburgh, Harvard Alumni Association, Bayer, and Estée Lauder

• Led clients through the discovery process. Created and evolved their unique brand strategy from a visual and usability standpoint. Clients were able to connect with previously untapped audiences in new and creative ways, leading to a higher revenue stream and greater recognition through social media

• Acted as Associate Creative Director when a staff member took leave. Became a resource for designers and creative staff, mentoring and guiding the creative process while encouraging a collaborative effort. Brought all projects to fruition and gained the corporation additional sources of revenue as a result of work well-done 

• Liasoned with development team, copy writing, and studio staff to ensure that projects met the client's brand needs and deadlines 

Specialties include: 
Creative Direction, Interactive Strategy, Brand Development and Positioning, Interactive and Print Design, Cross-Channel Marketing, User Experience (UX) Design, Copy Writing, Social Media, Leadership and Mentoring

Selected Clients:
Children's Hospital of Pittsburgh, Kennedy Space Center Visitor Complex, National Institute of Children's Healthcare Quality (NICHQ), Smith Medical, Miller Welding, Estée Lauder, Dupont, Pepsi, Bayer, Harvard University Alumni Association, Long Island University, Worcester Polytechnic Institute, Miami University of Ohio, Saint Mary's College of California
Resume
EXPERIENCE ::::::

Creative Director/Owner
San Francisco, CA, 4.2010-present
Providing creative direction and visual design services with a focus on cross-platform and responsive design. Extensive focus on holistic brand development—in particular how a brand presents itself across multiple channels, including print, web, multimedia, mobile applications, environmental display, and through social media initiatives. Establishing user-experience guidelines, creating information architecture, and acting as a liaison with development and copy writing teams. Clients include: large interactive agencies (Agency Oasis, Giant Creative Strategy), small design firms (Hagopian Inc.), non-profit organizations (Saint Vincent DePaul of Alameda County, The Mystic Midway) in addition to start-up corporations, institutions of higher education, and visual and performing artists.

Art Director
BigBad, Inc., Boston, MA, 3.2006-3.2010
Defined forward-thinking interactive solutions and creative strategy for high-profile clients. Managed a team of creatives, providing clearly articulated direction and constructive guidance. Ensured that each project visually and strategically met the brand’s needs and all deadlines and deliverables were on time. Developed and implemented visual strategies and concepts, facilitated brand workshops, and handled all creative presentations to client group. Hired illustrators and photographers as needed.

Principal Designer
Magic Hour Communications, Watertown, MA, 6.2003-3.2006
Produced award-winning designs for clients on a national level. Defined and developed powerful creative strategies for print, web and e-mail initiatives. Designed cross-media brand and advertising campaigns, including corporate identity, print collateral, advertisements, interactive games and web sites. Supervised design intern and worked with vendors to produce final print materials. Presented all concepts and iterations to clients.

Senior Visual Designer
Razorfish, Boston, MA, 3.2000-10.2001
Developed unique identity systems, innovative interactive experiences and coordinating print materials for high-end Fortune 500 clientele. Assisted design directors with strategy documentation and daily tasks. Managed a team of designers during design and production phases to assure all design standards were met and maintained. Mentored and supervised junior designers.

EXPERIENCE PRIOR TO 2000 ::::::
Web Designer/Illustrator, Urban Box Office, New York, NY, 12.1999-2.2000
Graphic Designer/Illustrator, Ernst & Young LLP, New York, NY, 6.1997-9.1999
Junior Designer, Pratt Institute Office of Publications, Brooklyn, NY, 1.1996-5.1997


EDUCATION ::::::
Pratt Institute, Brooklyn, NY, BFA, Communication Design, May 1997, with honors
School of Visual Arts, NYC, Illustration Portfolio course, Summer 1999
Hartwick College, Oneonta, NY, Visual Arts Program, Summer 1991


PUBLICATIONS::::::
Logo Lounge III 
Logo Lounge IV
Logo Lounge Master Library Series “Animals & Mythology

AWARDS::::::
Most Creative Use of Media, Alameda on Camera, FBC
MITX Awards Finalist, Best Educational Institution 2009, Worcester Polytechnic Institute
MITX Awards Finalist, Best Educational Institution 2006, Conserve School
MITX Awards Finalist, Best Educational Institution 2005, Providence Day School
CASE District 1 Honorable Mention, Waldorf High School view book 2007
Erinn Larsen
Seeking
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Experience
Senior
Skills
Creative Direction, Art Direction
Industry
Web/Multimedia, Print
POST DATE: 02.12.2015
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Alameda, CA
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