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Talent Profile
Joseph Mascheretti  
Creative Director, Art Director
With nearly 30 years of experience in advertising and having commenced my professional career as an Account Executive, I have now found myself as a creative with enough experience to be called a senior and awards to show that it wasn't a "shift" in the wrong direction. I have extensive experience in print advertising and design including corporate identity, broadcast creative and production (TV and radio), outdoor, direct marketing, special promotions and interactive new media and design. I facilitate as a strategic conceptualizer and I am especially good at working directly with clients (can't shake my AE experience). I was born with a paint brush in my hand and a broader brush of ideas in my mind. I relish every new creative assignment (regardless of size) with tremendous zest and gusto, with my only desire to please my client and ultimately bring more business to his door. Please contact me for a resume PDF, or, a conversation by phone or Skype. Thanking you in advance ... your eternal friend and ally in achieving your goals; Joseph Mascheretti
Senior Art Director/Writer/Graphic Designer/Brand Image Facilitator

Ryerson University; Undergratuate Degree (1981): Business Administration (Marketing Major)
Ontario College of Art & Design; Diploma (1983): Communication & Design

Work Experience:

Since 2001:

Free Lance and Teaching at Three Colleges


Centennial College:
Advertising and Public Relations Department
School of Communications, Media and Design
Professor: Advertising and Communication

Art Institute of Toronto:
Professor: Graphic Design & Advertising (The Art Institute of Toronto is now defunct due to low enrolment, April 2008).

Niagara College of Applied Arts & Technology:
Professor: teaching Computer Applications in Design (2000 - 2001)

Advertising and Design/Graphic Design:

Taaz Communications - Waterloo:
Group Creative Director (1999 - 2001; company became insolvent)
Interactive New Media, Multi-Media Advertising & Design with an emphasis on IT clients.

Netsteps Interactive Inc. - Toronto:
Creative Director (1997 - 1999; company became insolvent)
Web Site Design - Internet Start-Up

Cannell Creative - Toronto:
Art Director (Contract; 1995 - 1997)
Accounts: Kraft Foods, Campbells

Eric Mower & Associates - Buffalo, NY:
Art Director (Contract; 1993 - 1994)
Accounts: Cisco Wines, Buffalo Sabres, Amalie Motor Oil

Vickers & Benson - Toronto:
Senior Art Director (1991 - 1993)
Accounts: McDonalds, Ontario Jockey Club, Canadian National Exhibition, Delta Hotels & Resorts, Quaker Oats (Tender Chunks)

Saffer Advertising - Toronto:
Art Director (1989 - 1991)
Accounts: Imperial Oil (Esso), Black’s, Mr. Submarine, GM Dealers Association, Zales Jewelery

Mascheretti & Co. (my own agency) - St. Catharines:
Founder/Creative Director (1984 - 1989)
Accounts: Porsche Canada (part), Jack Nash (fashion - retail), Holiday Inn (regional), Barber Monuments (regional), Tri-Info Vision, Acura Dealers Assoc. (regional), Sasani Optical (regional), Kaumeyer Paper (B2B supplier), Bethesda Home (care for developmentally handicapped)

Cockfield Brown Inc. - Toronto:
Account Executive (1982 - 1984)
Accounts: Goodyear, Toyota, Lottario

Gordon Hill Advertising - Toronto:
Account Executive (1981 - 1982)
Accounts: Adidas, Bissell, Honeywell, Union Carbide, Sico, 1980 Census Campaign, Nestle


Franczak Enterprises - Toronto:
Senior Art Director & Environmental Design
Accounts: Porsche Cars North America, Subaru, Mercedes Benz, Volkswagen

LA (Lawrence Ayliffe) Ads - Toronto:
Senior Art Director
Accounts: Mary Browns Chicken, Holt Renfrew

McBrain Sharp - St. Catharines:
Senior Art Director 
Creative Group Head
Accounts: Various Builder/Developer (Real Estate Development Corporations)

Zeppelin Communications & Design - Toronto:
Associate Creative Director
Accounts: NBA (National Basketball Assoc), Royal Bank (Corporate),John Labatt Classic (Beer), Agfa

McNally & Sutherland - Toronto:
Senior Art Director
Accounts: Molson Canadian

Partnership Marketing - Montreal:
Senior Art Director
Accounts: Intrawest, Mont Tremblant Ski Resort, Le Royal Tremblant (Condominium & Hotel Complex)

Software Competence:
Expert Status: Adobe CS5 (InDesign, Photoshop, Illustrator), QuarkXPress, Microsoft Suite
Joseph Mascheretti
Full-time, On-site, Freelance/contract
Creative Direction, Art Direction
Advertising, Film/Video
POST DATE: 03.01.2013
Barrie, ON Canada
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