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Talent Profile
PROFILE/RESUME
Joanne Minerbi  
Art Director
 
Award-winning talent, successful in:

-  Interface design and creative conceptualization
-  Application of marketing and business goals to strategic, visual solutions
-  Information architecture/UX
-  Team leadership and empowerment
-  Excellent verbal and written skills
-  Digital and traditional illustration
-  Print design and production
Resume
PROFESSIONAL EXPERIENCE

Freelance Creative/Art Director and Strategic Consultant
5/09-Present
Creative direction, design and strategic consulting for websites, online advertising, PowerPoint presentations, tradeshow materials, music packaging and flyers.
Cients: YourBestSugar, Diabetes In Control, Internet Brands, local musicians.

Creative Director
Internet Brands (formerly CarsDirect), El Segundo, CA
4/05-4/09
Creative team, user experience and brand leadership during period of dramatic company growth, from online automotive brands to also include real estate & home finance and travel, and IPO. Collaborate with executives, business owners, marketing managers, and technical team to synthesize solutions for websites, landing pages, a/b tests, banner ads, e-mail newsletters, sales collateral and print projects.

Freelance Art Director
9/00-4/05
Art direction, design and production for Web and print; information architecture; fine art projects.
Clients: Nutro Pet Food Products (S&B), Princess Cruises (Bright), ImageOpus, Kid-in-Me Catering, Agency for Cycling Ethic, Employers Edge, KidSpace, Dragon88

Art Director
US Interactive, Los Angeles, CA
3/00-9/00
Senior Designer
3/99-3/00
Team leadership of aesthetics for application interfaces, Web and print. Augmented new business pitches with client interviews, packaging, concepts and copywriting. Identified and implemented objectives of complex, high-profile projects. Wrote creative briefs, mood decks and presented comps. Devised staff schedules, tasks and budgets based on the availability and expertise of internal personnel. Conducted interviews for potential additions to staff. Peer support and conflict management.
Clients: Citibank, Rand, Universal Television & Networks Groups, Deloitte and Touche

Design Director and Producer
2-Lane Media, Los Angeles, CA  
9/96-11/98
Art direction of Web and intranet sites and print projects. Conceptualization, information architecture, game ideas and design, 2D animation. Produced projects, managed creative, technical, and production teams; scheduling, budgeting, and writing proposals; developed operational procedures.
Clients: Willy Wonka Candy Factory (a division of Nestle), Club Disney, Experimental Aircraft Association, Microprose (a division of Hasbro Toys), Interplay, Dailey & Associates Advertising

Freelance Graphic Designer and Illustrator
Washington, DC Metropolitan Area
4/92-9/96
Developed interactive projects for kiosk, Web, and edutainment CD-ROM. Interface design and metaphors, animation, storyboards, flowcharts; digitizing and editing sound and video. Created brochures, logos, info graphics, packaging, exhibits and collateral materials. 
Served as Principal Designer  on the "Service to the Citizen Kiosk Pilot Program" for the Office of the Vice President, the first formal exploration of interactive media for delivery of government services. Copywriting and proofreading.
Clients: The White House, Enivronmental Protection Agency, various government agencies; Red Cross, Enteractive, Forsight

EDUCATION

B.S. in Graphic Design, 1992 
University of Maryland at College Park

Continuing Education 
Various continuing education classes at Art Center, Otis, and UCLA extension

AWARDS

Webby Award, Travel
Clio Finalist, World Wide Web
CINDY Gold Regional, Sales and Marketing
CINDY Silver Regional, Graphic Animation and Visual Effects
Gold Summit, Art Direction in Web, TV or Print
Gold Summit, Consumer Web Site
Bronze @d:Tech, Overall Creative Direction
The One Show Interactive Finalist, Corporate Image Web Site
Macromedia People's Choice Finalist
Silver Orange County Laurel Award
Joanne Minerbi
Skills
Art Direction, Design
Industry
Web/Multimedia, Print
Website
SAMPLE WORK
POST DATE: 02.14.2012
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Los Angeles, CA
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