Venture backed hi-tech startups, Esurance, Charles Schwab, HP, and SuccessFactors
• Highly creative and collaborative, specializing in crisp clean corporate design
• Excellent understanding of website design best practices, user interface design principles and navigation structures
• User interface sketches, wireframes, mockups, documentation and high fidelity HTML prototypes
Email & landing page design
Apple, HP, SuccessFactors, Trend Micro, Silanis and Cornerstone OnDemand
• Highly creative brand-driven marketing campaigns utilizing email best practices
• Landing page, email A/B split testing and inbox/spam filter testing
Direct mail design
HP, Charles Schwab, Tech CU, Wells Fargo, Providian Financial and Washington Mutual Bank
• Conceptual brand-driven direct mail campaigns for finance and hi-tech clients
• Integrated with online components – banner ads, email and landing pages
Marketing collateral design
Washington Mutual Bank, Providian Financial, Siemens/Acuson, Dexterra Mobile, Environmental Defense Fund, Wiley Publishing, Siemens/Acuson, IDG Books (Dummies.com), Hungry Minds and Cross ATM
• Identity, Brochure, data sheet, sales kit, infographics, PowerPoint presentations
• Excellent project and vendor management skills
Strong project management and communication skills. Recruiting, hiring, training and supervising art department employees and freelancers.
• Work closely in team driven environments – UX director, creative directors, copywriters, product managers, engineering and marketing
• Excellent communicator, well organized and deadline driven
Professional experience: Contractor 2007-2012
Esurance: 1-month contract: 2012
Interactive designer, UX Designer.
• Designed/produced mockups (35 screens) for motorcycle customer quote flow
• Recommended design modifications for a clean, elegant user experience
• Documented master specifications and template – grid, font and form sizes
Home Value Protection Insurance: 8-month contract: 2011-2012
Lead Visual/UI Designer: In-house creative lead for marketing and sales departments, working closely with executive team and independent insurance agents.
• Translated a unique insurance product into easy to understand online and print campaigns – website & UI design, website updates (Drupal), social media, email, infographics and PowerPoint presentations
• Brand management – continued to evolve the brand, implementation and compliance across multiple departments
Venture backed hi-tech startups, 4-year contract: 2007-2011
Bababoo.com, Jabbit.com, Promethyan.com, Prelert.com, Rivermuse.com and Nuvoti.com
• Working with VP marketing and engineering teams to develop visual identity and branding for six hi-tech startups
• Application/website design – user interface sketches, wireframes, mockups and HTML
SuccessFactors, 3-year contract: 2008-2011
Email and interactive designer: Created 40 unique email and landing page designs promoting new application features and product launches.
Email design & coding, email testing, A/B split testing and inbox/spam filter testing
Apple, 3 month-contract: 2008
Email designer: Highly creative brand-driven email campaigns – working closely with copywriter and creative director.
• Designed multiple email campaigns promoting iPod, iMac and iTunes for a back to school promotion
HP, 6-month contract: 2008
Interactive designer, senior art director.
• Working with the creative director and copywriter to produce several highly creative integrated marketing campaigns promoting multifunction printers – email & landing page, banner ad and direct mail
Charles Schwab: 2007
Interactive designer, senior art director.
• Created interactive design and navigation solutions for the employee retirement intranet portal.
Clients: 2007- 1998
• Trend Micro: Email campaigns promoting Vantage Reward Visa loyalty program for anti virus software.
• Washington Mutual Bank: Credit card direct mail design, brochure and advertising.
• TechCU: Direct mail promoting grand opening of new Palo Alto location.
• Silanis: Email campaign newsletter design and coding.
• Cornerstone OnDemand: Email newsletter design and coding of login pages.
• Agency.com: Storyboarding a series of website design pitches for Del Monte.
• Environmental Defense Fund: Corporate brochure increasing awareness of ocean resources.
• Wiley Publishing: Designed a series of high profile business book covers.
• Active Decisions: Designed a series of landing webpages and advertising promotions.
• TRX (Fitness Anywhere), 2-year contract: 2004-2006. Website, brochure, product packaging, posters and fitness guides.
• Providian Financial, 2-year contract: 2001-2003
Designed their best performing four-year credit card promotion. Brochures, letters and advertising.
Additional clients: Siemens/Acuson, Ketchum Interactive, Carlson Marketing, Kia Motors America, First Data Services, Gamespot.com, SBC, Dexterra Mobile, NSite, IDG Books, Hungry Minds and Cross ATM.
• Bachelor of Arts (magna cum laude, Graphic Design & Technology), Dublin Institute of Technology, Ireland.
• Degree in Electronics, City and Guilds of London, UK.