Interactive design
Venture backed hi-tech startups, Esurance, Charles Schwab, HP, and SuccessFactors
• Highly creative and collaborative, specializing in crisp clean corporate design
• Excellent understanding of website design best practices, user interface design principles and navigation structures
• User interface sketches, wireframes, mockups, documentation and high fidelity HTML prototypes
• Solid understanding of HTML & CSS, SEO best practices, JavaScript framework integration, Flash and video
Email & landing page design
Apple, HP, SuccessFactors, Trend Micro, Silanis and Cornerstone OnDemand
• Highly creative brand-driven marketing campaigns utilizing email best practices
• Landing page, email A/B split testing and inbox/spam filter testing
Direct mail design
HP, Charles Schwab, Tech CU, Wells Fargo, Providian Financial and Washington Mutual Bank
• Conceptual brand-driven direct mail campaigns for finance and hi-tech clients
• Integrated with online components – banner ads, email and landing pages
Marketing collateral design
Washington Mutual Bank, Providian Financial, Siemens/Acuson, Dexterra Mobile, Environmental Defense Fund, Wiley Publishing, Siemens/Acuson, IDG Books (Dummies.com), Hungry Minds and Cross ATM
• Identity, Brochure, data sheet, sales kit, infographics, PowerPoint presentations
• Excellent project and vendor management skills
Project management
Strong project management and communication skills. Recruiting, hiring, training and supervising art department employees and freelancers.
• Work closely in team driven environments – UX director, creative directors, copywriters, product managers, engineering and marketing
• Excellent communicator, well organized and deadline driven
Professional experience: Contractor 2007-2012
Esurance: 1-month contract: 2012
Interactive designer, UX Designer.
• Designed/produced mockups (35 screens) for motorcycle customer quote flow
• Recommended design modifications for a clean, elegant user experience
• Documented master specifications and template – grid, font and form sizes
Home Value Protection Insurance: 8-month contract: 2011-2012
Lead Visual/UI Designer: In-house creative lead for marketing and sales departments, working closely with executive team and independent insurance agents.
• Translated a unique insurance product into easy to understand online and print campaigns – website & UI design, website updates (Drupal), social media, email, infographics and PowerPoint presentations
• Brand management – continued to evolve the brand, implementation and compliance across multiple departments
Venture backed hi-tech startups, 4-year contract: 2007-2011
Bababoo.com, Jabbit.com, Promethyan.com, Prelert.com, Rivermuse.com and Nuvoti.com
Interactive designer.
• Working with VP marketing and engineering teams to develop visual identity and branding for six hi-tech startups
• Application/website design – user interface sketches, wireframes, mockups and HTML
SuccessFactors, 3-year contract: 2008-2011
Email and interactive designer: Created 40 unique email and landing page designs promoting new application features and product launches.
Email design & coding, email testing, A/B split testing and inbox/spam filter testing
Apple, 3 month-contract: 2008
Email designer: Highly creative brand-driven email campaigns – working closely with copywriter and creative director.
• Designed multiple email campaigns promoting iPod, iMac and iTunes for a back to school promotion
HP, 6-month contract: 2008
Interactive designer, senior art director.
• Working with the creative director and copywriter to produce several highly creative integrated marketing campaigns promoting multifunction printers – email & landing page, banner ad and direct mail
Charles Schwab: 2007
Interactive designer, senior art director.
• Created interactive design and navigation solutions for the employee retirement intranet portal.
Clients: 2007- 1998
• Trend Micro: Email campaigns promoting Vantage Reward Visa loyalty program for anti virus software.
• Washington Mutual Bank: Credit card direct mail design, brochure and advertising.
• TechCU: Direct mail promoting grand opening of new Palo Alto location.
• Silanis: Email campaign newsletter design and coding.
• Cornerstone OnDemand: Email newsletter design and coding of login pages.
• Agency.com: Storyboarding a series of website design pitches for Del Monte.
• Environmental Defense Fund: Corporate brochure increasing awareness of ocean resources.
• Wiley Publishing: Designed a series of high profile business book covers.
• Active Decisions: Designed a series of landing webpages and advertising promotions.
• TRX (Fitness Anywhere), 2-year contract: 2004-2006. Website, brochure, product packaging, posters and fitness guides.
• Providian Financial, 2-year contract: 2001-2003
Designed their best performing four-year credit card promotion. Brochures, letters and advertising.
Additional clients: Siemens/Acuson, Ketchum Interactive, Carlson Marketing, Kia Motors America, First Data Services, Gamespot.com, SBC, Dexterra Mobile, NSite, IDG Books, Hungry Minds and Cross ATM.
Software
Adobe CS6 (Photoshop, Illustrator, InDesign, Dreamweaver and Fireworks), Visio, OmniGraffle, Mac and Windows operating systems. Working knowledge of Drupal, JavaScript and Flash.
Education
• Bachelor of Arts (magna cum laude, Graphic Design & Technology), Dublin Institute of Technology, Ireland.
• Degree in Electronics, City and Guilds of London, UK.