When McDonald’s wanted to brand the first Happy Meal and make it a perennial kids’ favorite…
When Showtime needed to reverse its 100% rate of churn…
When the Actors Hall of Fame needed to dramatically increase its professional and public exposure…

They called on Entertainment Copywriter Jack Goldenberg.

Selected Achievements
• My blog, 10 Minutes of Brilliance, has over 3000 subscribers
• Interviewed 125 ad agencies for Endemol USA’s Mad Men-like reality TV show
• Helped Showtime decrease its rate of churn by 40%
• Revolutionized fast food industry and launched Happy Meal by bringing motion picture marketing to the Happy Meal (Star Trek Happy Meal)
• Created $26 million Pee-wee Herman license for CBS-TV and Matchbox Toys

Experience

Freelance Copywriter/Creative Director
Einstein, da Vinci & Goldenberg, Denville, NJ, 2008-Present
• My blog, 10 Minutes of Brilliance, has over 3,000 subscribers
• Clients: Endemol USA, Actors Hall of Fame, McCormick Spices, Welkin Capital Group, HBO’s From Jail to Yale, Wyndham Hotels, Vogue Knitting Live-LA Event

Senior Copywriter
Bristol-Myers Squibb, Plainsboro, NJ, 2006-2008
• Provided brand strategy/content for Bristol-Myers corporate Web site
• Clients: Enfamil, NY Aids Walk, Bristol-Meyers Squibb Research & Development, Emsam, Mead Johnson Nutritionals, National Mental Illness campaign, Orencia 

Copywriter/Creative Director
Blakeslee Group, Baltimore, MD, 1994-2005  
• Responsible for creative direction and marketing for $45 million ad agency
• Clients: Coca-Cola Fountain, Hershey’s Chocolate, Ellesse Apparel, Blimpie, Roy Rogers restaurants, McCormick Spices, Hershey's Chocolate, After Six Formal Wear

Copywriter/Creative Director
Einstein, da Vinci & Goldenberg, Westport, CT, 1989-1994 
• Created National Talent Hunt to Locate Annie for Columbia Pictures
• Helped reduce Showtime’s 100% rate of churn 40% with strategic and Innovative consumer and affiliate promotions

Jack Goldenberg-Entertainment Copywriter (Con’t.)

• Advised The Phil Donohue Show to use sampling (broadcasting show to a different day part) to increase ratings
• Clients: Showtime, Pizza Hut, Seems Like Old Times (Columbia Pictures), Girl Talk TV show, World Book, Dow Scrubbing Bubbles

Associate Creative Director
AC&R Advertising, New York, NY, 1985-1989
• Created $26 million Pee-wee Herman license and toy line for CBS-TV and Matchbox
• Clients: Matchbox Cars, Athletic Shoe Factory, Lady Foot Locker, Gitano Jeans, Zales Jewelers, The Wiz

Clients/Experience
Apparel and Footwear (Ellesse, Gor-Tex, Fila, Merino Wool)
Beverages (Coca-Cola Fountain, National Beer, Colt 45 Malt Liquor)
Children’s Products (Happy Meal, Cabbage Patch Kids dolls, Pop Rocks candy, Hasbro)
Consumer Products (Gillette Razors, Dow Scrubbing Bubbles, McCormick Spices Educational (PA Dept. of Education, University of Baltimore, Morgan State College)
Entertainment (CBS-TV, Columbia Pictures, Showtime, HBO, Girl Talk, Actors Hall of Fame) 
Financial (Maryland National Bank, Mirae Asset Management, Welkin Capital Group
Food (Zaro’s Frozen Yogurt, Sunbeam Bread, Mrs. Filbert’s Take ‘em Tubs
Gaming (Maryland Lottery)
Hotels (Westin), 
Pharmaceuticals (Bristol-Myers Squibb, Glaxo Smith, Kline, Sanofi)
Restaurants (McDonald’s, Blimpie Intrenational, Haussner’s Restaurant)
Retail (Communications Electronics, Jan’s Mountain Outfitters, Zaro’s Bakery)
Snacks (Snyder’s Potato Chips, Hershey’s Chocolate, Incredda-Bubble Gum)
Sports (Baltimore Orioles, Baltimore Bullets, The Preakness) 

Education
Certificate in Social Media Marketing, Mini-MBA program. Rutgers University, 2011
BS in Political Science, American University, 1969