Seeking work with dynamic, multi-disciplined firms that will exercise my full range of creative talents.
Award-winning senior creative with over twenty years experience in shopper marketing, packaging, corporate identity, brand development, collateral, print/broadcast/electronic advertising and retail space design. Special emphasis on conceptual design and communication goals, high attention to detail. Comfortable with information architecture, project management and business development. Client associations include Nestlé Purina, Nine West Group, Procter & Gamble, Saatchi & Saatchi X, Scripps Networks, Kenner Toys, The Kroger Company, PetSmart, Walmart and Target.
March 2010 to Present
Associate Creative Director:
Lead creative for Nestlé Purina Shopper Marketing. Initially was responsible for pre-store, in-store and in-aisle creative for PetSmart, Kroger and HEB. Responsibilities were increased by Purina within six months to also include Target, Walmart and Sam's Club, helping triple the business for Ryan. Later, Meijer, Petco and Dollar General were also added.
Key projects include:
• Implementation and art direction of a month-long, multi-location photo shoot for a leading, national retailer, utilizing dozens of animal and human models.
• Helping secure a brand's permanent end-cap placement in a national pet specialty store through the invention of a pop-up tray shopping system.
• Several prototype "dream-state" projects for multiple retailers pursuing departmental re-inventions on a category scale.
• Design and implementation of several themed FSCIs for national retailers—a breakthrough format for the category.
Enesco, LLC, Itasca, Illinois
March 2009 to March 2010
Packaging and Shopper Marketing Art Director:
Responsible for quarterly launches of over 2,000 SKU's from concept through production, spanning dozens of brands including several licensed properties including Disney and National Geographic. Coordinated overseas specification, sourcing, engineering and pricing with Enesco's Asian offices and helped problem-solve shipping, regulatory and mass production challenges for this international giftware firm.
Usonian Creative, LLC, Brand and Shopper Marketing Consulting, Chicago, Illinois
January 2005 to March 2009
Included heading the environmental graphics portion of a concept, prototype store for T.J. Maxx through FRCH Design Worldwide and extensive work with Saatchi & Saatchi X on shopper marketing and packaging projects including a reinvention of the gastrointestinal aisle for Prilosec OTC and a salty snack aisle redesign for Frito Lay.
KCD, Inc., Cincinnati, Ohio
January 1996 to December 2004
Vice President & Associate Creative Director:
Advertising/design studio specializing in national brand development, real estate development, retail, shopping center and the entertainment industries. Projects included a comprehensive brand reinvention for Nine West's Easy Spirit line along with branding work for several retail and entertainment developments.
Design Centre of Cincinnati, Cincinnati, Ohio
January 1989 to February 1990 & January 1993 to January 1996
Advertising/design studio focusing on toy, apparel, food and other consumer branding and packaging projects. Included several multi-SKU projects for Kenner, ConAgra Foods and Totes.
RGI Design, Inc., Cincinnati, Ohio
February 1990 to January 1993
Established and built the packaging department from scratch, transforming a historically shopper-marketing firm to a packaging firm, resulting in a four-fold growth of business over two years. Projects included pioneering private label packaging for Kroger across several divisions within the store.
Freedman Advertising, Cincinnati, Ohio
July 1987 to January 1989
Advertising agency specializing in corporate and business to business advertising.
POPAI, OMA Award, Gold, Purina Fancy Feast Merchandiser, 2011
Enesco, Best Brand Reinvention for Foundations, 2009
P&G Health Care, Best National In-store Advertising, 2007
P&G Health Care, Best National In-store commercial Innovation, 2007
Work published in House Trends magazine, October 2007
Lexington Advertising Club, ADDY Award, Silver, 2007
Work published in Interior Design magazine, June 2006
Work featured on HGTV, Offbeat America, 2006
International Council of Shopping Centers, Maxi Award, 1997, 1998, 1999, 2001, 2002, 2003, 2004
Business Marketing Association, Gold Splotlight Award, 2001
Cincinnati Art Directors Club, Gold, Silver and Honorable Mention, 1988, 1992
Graduate, Central Academy of Commercial Art, Cincinnati, Ohio, 1987
Intern, Theater Department, Kenyon College, Gambier, Ohio, 1983 to 1985
Graduate, River View High School, Warsaw, Ohio, 1985
References available upon request and at http://www.linkedin.com/in/usonian. Portfolio available at www.creativehotlist.com/jwilliamson