DESIGN CONSULTANT, NY | 01.09 – present
360i Dentsu
Emerging Managers Group, L.P.
America’s Choice
Emerge Partners Inc.
Conceptualized and designed marketing materials for print and interactive, such as: e-mail, web banners, websites, collateral, e-newsletters, in-store handouts, landing pages, bill inserts and package inserts
Sectors: financial services, telecommunications (T-Mobile), entertainment (Marvel) and educational publishing
ASSISTANT VICE PRESIDENT, PROGRAM DESIGN COORDINATOR
AllianceBernstein Investments | NY | 05.06 – 11.08
Program Design Coordinator for The Investment Professional Institute (IPI), AllianceBernstein’s international client education initiative:
• Developed event materials such as: e-mail and print invitations, gift cards, brochures, signage, maps, branded promotional items and templates
• Facilitated and managed project requests between internal departments such as legal, marketing and translation
• Rebranded department materials within new corporate design guidelines
• Designed materials and managed content in English, and seven foreign languages
• Communicated effectively with international colleagues and print vendors
• Collaborated with top-level executives in the International Retail division
• Supervised development of interactive projects such as Flash animation and video
DIRECTOR OF CREATIVE SERVICES
Direct Solutions Inc. | Langhorne, PA | 04.02 – 12.05
Responsible for all creative design work as well as most project and account management:
• Developed printed direct mail packages, welcome kits, package inserts, personalized labels, trade ads, in-store promotions, special event communications, brochures and surveys
• Established or updated look and feel for several premium spirits’ brand loyalty programs
• Managed print production and delivery: negotiated with printers and managed schedules
• Collaborated with other art directors, copywriters, strategic partners, photographers, vendors and clients
• Sourced specialty promotional items such as embroidered patches, engraved plaques and flags
Clients: Pernod Ricard USA, Diageo North America, Schieffelin & Somerset
ART DIRECTOR
Digitas | NY | 08.99 – 04.02
Conceptualized and designed direct response print and interactive marketing materials:
• Developed and presented creative for direct mail, point of purchase, postcards, package inserts, sales materials, brochures, web sites, e-mail communications and banners.
• Created test designs and concepts that allowed marketing teams to track response rates and
steer strategy for future creative projects, observed focus groups
• Coordinated with copywriters, creative directors, account teams, art buyers, artists / illustrators / photographers, retouchers and production departments to complete projects
• Commissioned original photography and illustrations, cast talent and supervised photo shoots
• Assisted creative directors with new business pitches
Clients: American Express, New York Times, Ann Taylor
EDUCATION
New York University: Certificate, Web Design, 2006
Syracuse University: BFA, Communications Design, 1999
TECHNICAL SKILLS
Cross-platform (Windows and Macintosh), Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat), Exact Target, MS Office (Word, Excel, PowerPoint, SharePoint, Outlook), HTML, Dreamweaver. Some CSS and Flash