Genius is contagious. The truth, biological. And a brand is the promise of an experience. For 18 years I've been surrounded by thinkers, doers and creatives I consider to be masters of their craft. I learned how to do great work by watching how great work gets done. From initial spark to final production, I've been a part of the thousands of decisions in between that either makes the work memorable or pushes it off a cliff. Consumers are human therefore the ideas that resonate with them have to be too. Humor, emotion, universal truths and personal ones all contribute to making great advertising. But so can a conversation over a cup of coffee. It's this approach that's helped me define such brands as WEtv, IKEA, Oxygen Media, Penn Medicine, QVC, iVillage, Comcast, The History Channel, KY Brands,The Weather Channel, National Geographic, Acme Markets and more. So let's have a conversation. We can talk about your needs and begin to craft communications that are not just memorable, they're contagious.
Freelance Copywriter, Greater Philadelphia Area Oct 2006 to Present Clients Include: Oxygen Media, NBC/IVillage, We tv, Penn Medicine, Karma Communications, QVC, IKEA, The Wiley Group, Children’s Hospital Of Pennsylvania, Brown Partners, The Brownstein Group, Charley, Impax Communications, Ecclessi Watches, CNN, Comcast, Turner South, Headline News, The Lime Network, Me By Emme, Bayada Nurses, Avis Rent-A-Car, Crozer Keystone, The Cartoon Network, The Gospel Music Channel, Robbins Diamonds, Teknion International Office Furniture. Senior Copywriter, QVC, West Chester, PA Jan 2005 To Oct 2006 Responsibilities Included: Writing and producing TV, print, direct mail, advertorials, web content, editorial copy for QVC, as part of their in-house creative services team. It was a small team that serviced an enormous and very diverse group of vendors including Bare Escentuals, Stila Cosmetics, Mally Cosmetics, Motto Clothing, Michael Kors, Joan Rivers Jewelry And The QVC Brand. Senior Copywriter, Red Tettemer Inc., Philadelphia, PA November 1999 to September 2004 Responsibilities Included: Building brands, writing and producing campaigns for TV, radio, print and online. Clients Included: We: Women’s Entertainment, Comcast, A&E, The History Channel, Time Warner Cable, The Weather Channel, Revlon, National Geographic, Fox Cable Networks, WICT, The Franklin Institute, Tribe.Net and more. Senior Copywriter, Earle Palmer Brown/RCI, Philadelphia, Pa May 1997 to October 1999 Responsibilities Included: Writing and producing TV, radio, and print for various clients, particularly acme markets. Clients Included: Acme Markets, Colonial Bank, Gmac, Ampco Express Airport Parking. Copywriter, Reimel Carter, Philadelphia, Pa August 1994 to May 1997 Responsibilities Included: Writing and producing TV, radio, and print for Acme Markets and various clients. Clients Included: Meridian Bank, Colonial Bank, Beneficial Savings Bank, The Philadelphia Orchestra, Acme Markets, Upstares At Varalli, Labrum &Doak Attorneys At Law, St. Mary Hospital, Penco Products. Education 1988-1992 Loyola College In Maryland, BA in Communications Ad Major/Creative-Writing Minor