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Talent Profile
PROFILE/RESUME
Patrick Kelly  
Senior Copywriter
 
I CREATE SUPERIOR COPY TO CATCH, HOLD, AND PERSUADE YOUR AUDIENCE TO ACT. If you want your message to stand out and increase revenue, I'm your man. 

I'm a Print and Interactive Copywriter with 13 years experience and a roster of national clients including BMW North America, MasterCard, AOL, Citi, NetJets, CibaVision, Curel, Jergens, Ban, Adidas, Nike, Volvo Penta, Discovery Channel, Target, and American Express. I specialize in bold, attention grabbing concepts and copy. 

I’m looking for part time and freelance work with agencies, design firms and private clients. Art Directors find me a great team player.  Hire me today and benefit from my broad range of experiences in the advertising, marketing, and design industries. 

I'm also a Web Journalist & Advertorial writer. See Sample PDFs. 

Since 1999 I've been creative director of Skylab Inc -- a boutique agency -- serving national and local clients. (www.skylab-inc.com). With Skylab, I’ve worn every hat from business development and marketing manager to art director and prepress artist. My areas of expertise include: 

• Traditional branding (print, video, retail environments and promotions). 
• Website development, Social Networking, online advertising (content, architecture, design and banners). 
• Corporate communications (brochures, annual reports and technical writing).
• Guerrilla marketing (site-specific advertising and non-traditional media).
Resume
SKYLAB INC NEW YORK, NY………………………………………………1999 - Present
FOUNDER AND CREATIVE DIRECTOR 

Boutique advertising agency specializing in bold, high-energy advertising and marketing copy for: 
• Traditional branding (print, TV, retail environments and promotions). 
• Website development and online advertising (content, design and banners). 
• Corporate communications (brochures, annual reports and tech writing).
• Guerrilla marketing (site-specific advertising and non-traditional media). 

Efficiently facilitate projects from concept to completion by: 
• Generating creative ideas that meet strategic objectives and client standards.
• Coordinating external resources and personnel.
• Managing tight deadlines with fiscally appropriate solutions.

Technical skills include: 
• Creative, investigative and professional writing. 
• Art direction, graphic design, digital imaging and illustration. 
• Dynamic web design and editing.

Clients include: 
• Discovery Channel           • Kangol                            • Jasc Software
• Nike                                    • Volvo Penta                   • Arctic Cat
• Adidas                                • Target Corporation     • American Express 

DOTGLU  NEW YORK, NY  
FREELANCE COPYWRITER……………………………………………...Feb 2006  -  Oct 2006

Selected contributions:
• Developed concepts and writing for banners, microsites, viral video, identity, games and new business pitches. 
• Developed concept for an exciting, treasure hunt across Europe reality game and webisode series for Citibank entitled “Citicard Challenge.” 

Clients include:
• BMW North America • NetJets • Citi
• Jergens • Biore • Ban

MRM WORLDWIDE   NEW YORK, NY  
FREELANCE COPYWRITER………………………………………………..Jan 2006 - Feb 2006

Selected contributions:
• Developed banners and a microsite for the “Win $1000 a Month” MasterCard campaign. 
• Worked with a team to create a microsite for the MasterCard “Write Your Own” ad campaign. 

Clients include:
• MasterCard

SPACE150 MINNEAPOLIS, MN………………………………………………2005 - 2006
FREELANCE COPYWRITER

Selected contributions:
• Developed concepts and writing for web applications, sitelets and web marketing.
• Analyzed Space150’s web presence and offered a solution called “Space150 in 20 Seconds,” designed to sell the company’s services to the most sought after clients.  

Clients include: 
• Target Corporation         • Best Buy                        • Orlando Magic
• The Boomer Coalition     • Discovery Channel

PERISCOPE ADVERTISING MINNEAPOLIS, MN……………………………2004 - 2005
FREELANCE COPYWRITER

Selected contributions:
• Researched the target markets, competitors and past advertising initiatives of each client and translated findings into clear, concise creative briefs. 
• Collaborated with creative directors to develop a clear, consistent brand strategy. 
• Identified ways by which to expand business with new and existing clients.

Clients include: 
• Caribou Coffee                 • Marshall Field’s                    • MasterCraft
• Buffalo Wild Wings           • Volvo Penta• Arctic Cat

POPULAR FRONT MINNEAPOLIS, MN………………………………………1997 - 1999
COPYWRITER & GRAPHIC DESIGNER

Selected contributions: 
• Collaborated with the principals to help grow this small, award-winning print and  web marketing firm.
• Worked with marketing personnel to establish a brand strategy. Designed and wrote  promotional packages and brochures to generate new business. 
• Mastered color correction, digital imaging and prepress. 

Clients include: 
• PBS                 • Target Corporation            • Marshall Field’s 
• Microsoft      • American Express

Training & Awards.......................

EDUCATION
• B.A. English 1994 Macalester College
• Self-Designed English Major: Creative Communications –– Film, Graphics, Literature
• Double Minor: Journalism, Creative Writing

AWARDS
• 2007 Scriptapalooza Semi-Finalist for "Curb Your Enthusiasm" teleplay "Salute!"
• 2003 Aurora Awards
• 2003 Publishing Excellence Awards: Minneapolis Saint Paul Magazine
• Phi Beta Kappa
• Earl Ward Outstanding English Major

• Portfolio available upon request
• References available upon request.
Patrick Kelly
Seeking
Freelance/contract
Experience
Senior
Skills
Writing, Art Direction
Industry
Advertising, Marcomm
SAMPLE WORK
POST DATE: 09.23.2011
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