Highly acclaimed, award-winning creative and brand marketing executive recognized for creative and strategic leadership. Experience managing large cross-disciplinary creative and marketing teams that engage and motivate key stakeholders, drive revenue and build brand awareness. An accomplished creative, content and marketing director, who has managed and transformed notable brands with insightful, strategic expertise – resulting in highly effective campaigns across all traditional, digital, experiential and social channels. 

Rob also serves as a writer, director, producer and editor for film projects and advertising
campaigns, several of which have won numerous awards.

In short, I'm highly conceptual with excellent writing, visual, presentation, communication, marketing and managerial skills.

EXPERIENCE:

The Alphanumeric | Los Angeles, CA | 2022 to present
Principal | Chief Creative Officer

Co-Founder + Chief Creative Officer of The Alphanumeric, a global marketing, advertising and design company. The agency provides visionary advertisers with innovative marketing strategies designed to turn opportunity into potential.

Our vast experience and track record of success targeting the full spectrum of the consumer audience has allowed us to develop synergistic campaigns across the globe for small, mid-sized and large organizations. We have deep marketing expertise in a variety of key vertical industries including entertainment, fashion, financial services, healthcare, retail, real estate, leisure travel, luxury vehicles, publishing and more.  

Rob Silverman Photography | Los Angeles, CA | June 1993 to present
Principal Photographer

Highly acclaimed, award-winning photographer creating images for fashion, editorial, portrait and residential architecture assignments, with a deep passion for developing photo documentaries that visually convey and engaging narrative. 

Also serve in the role of writer director, producer and managing editor for film and commercial projects. Photos have appeared in various print and online publications including Esquire, Los Angeles Times, LA Weekly, Orange Coast Magazine, New York Times, Wall Street Journal and numerous other online portals.


City of Hope National Medical Center | Duarte, CA | 2016 to 2022 
Associate Vice President | Executive Director, Creative Strategy & Planning

Accelerate the development and growth of City of Hope’s emerging consumer brand by producing distinctive, compelling, brand-building creative and communications, distributed through traditional, digital, experiential and social channels/platforms. Essential functions include brand management, communication strategy, creative content, team development (25+ team members) and vendor/budget management. 

Notable accomplishments:

o	Transformed the City of Hope brand by developing an uncluttered, consistent branding solution for all collateral that is evergreen, beautiful, functional, eliminates brand dilution and has a strong voice.
o	Launched the first City of Hope CRM program and social media plan that amassed an additional 100,000+ followers on facebook and Instagram within twelve months.
o	Successfully developed advertising and brand campaigns with our agency partners to build brand awareness, drive patient volumes and increase donations.
o	Restructured the creative team by introducing an agency model, resulting in significantly better brand compliance and thousands of thoughtful design, photo and video projects per year.
o	Created award-winning multi-channel campaigns, annual reports and videos for philanthropy, human resources, diversity & inclusion, the blood donor center and other medical and research departments across the enterprise.
o	Recipient of fifteen Gold and three Silver Telly Awards.


Rob Silverman Photography | Los Angeles, CA | 1993 to present 
Principal Photographer

Highly acclaimed, award-winning photographer. View portfolio at robsilverman.com


Mushed Peas | Los Angeles, CA | 2007 to 2016 
Principal | Executive Creative Director

Strategic marketing, global branding and creative execution/production for various accounts across all traditional, social and digital channels, including: EH National Bank, Coldwell Banker, Marina Del Rey Hospital, JVC Electronics, Grammy Museum, UCLA, HOK Architects and others. For further insight, visit mushedpeas.com

Los Angeles Times Media Group | Los Angeles, CA | 2001 to 2007 
Sr. Creative Director

Increased brand awareness and developed partnerships for the Los Angeles Times and their leading brands: latimes.com and TheEnvelope.com. Responsibilities included concept development, design direction and copy for editorial and non-profit community campaigns. 

Notable achievements: creative development of the 2007 branding campaign for the Image and Travel sections; development of the launch of TheEnvelope.com across all media channels, resulting in record-breaking ad sales and website visits. 

TMP Worldwide | Los Angeles, CA | 2000 to 2001 
Associate Creative Director

Developed strategic branding campaigns for monster.com, Honda Motor Company, Jet Propulsion Laboratory (JPL), St. John’s Hospital and several others. Managed marketing, creative and freelance personnel. 

Gucci | Los Angeles, CA | 1993 to 2000 
Creative Director

Oversaw strategic planning, creative execution, production, media planning and placement, advertising, trade conferences, product launches and business development. Directed video/still photo shoots across the globe, retaining world-renowned videographers and photographers. 

Developed integrated global brand campaigns and executed creative concepts across traditional advertising and direct media channels. Managed large staff and $50 million annual budget.

                                                                                                                         EDUCATION:

California State University, Northridge 
Master of Arts | Mass Communication/Media Studies 

Art Center College of Design, Pasadena, CA 
Bachelor of Fine Arts | Photography  

Barry University, Miami, FL 
Bachelor of Arts | English/Professional Studies | Magna Cum Laude
                                                                                                        
ADDITIONAL TRAINING:

NASM Certified Personal Trainer: National Academy of Sports Medicine
Heart Saver First Aid CPR AED

Skills: Adobe Illustrator, InDesign, Photoshop, Lightroom, Capture 1, Photography, MS Office and midnight paper jams in the laserwriter.