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Talent Profile
Lisa Helms  
As a multi-faceted Tech Savvy Innovator, I design for both print and web. designing projects from initial concept through delivery including web, print and packaging, in the areas of travel and entertainment, fashion, packaging, consumer and pharmaceutical branding. I am a results-driven leader who has managed projects to meet deadlines and achieve extraordinary results. Considered by previous employers as an out-of-the-box thinker who understands current trends, I feel confident that I can creatively implement fresh ideas, and interface with a client base using my trademarked warmth and professionalism.
Professional Experience

Apple, Inc., Los Angeles, CA Apple Solutions Consultant, Associate 07/2015- present

• Connecting with customers; Discovering customers’ needs and values
• Educating customers about the products that meet their needs; Encouraging customers to experience our products
• Ensuring that Apple’s merchandising standards are flawlessly met
• Sharing knowledge on Apple products and excitement about the Apple brand with retailer staff
• Partnering with store managers to drive win-win business

Maintaining Apple business at Maxfields and Best Buy store level by working with store management and the retailer’s staff to maintain flawless merchandising, ensuring that Apple products are represented by trained and passionate staff.

Muldoon & Associates, Chicago, IL Web Matrix Analyst / 
01/2010- present

• Compile monthly statistics for 20 dental websites including: Google Adwords, Google Analytics Consultant
• SEO Optimization key words: organic and direct
• Incorporate pie charts to display graphics of various channels from website
• Screen phone call recordings to gain statistics on new patients, existing patients
• Analyze list from website of patient downloads (workflows)
• Analyze and conglomerate new patient data- return on investment, conversion rates, click thru rates
• Compile all statistics above and perform calculations to gain information on website performance for ROI and
cost analysis.
• Calculate data to concisely surmise pertinent data for clients to easily understand the results of their marketing.

Lisa Helms, Santa Monica, CA Design / Print Production/Graphic Design 01/2008-present

• Strategize, develop, and deliver innovative branding solutions for a clients in entertainment, consumer, pharma
• Entertainment: research production timelines and develop templetes for outdoor signage; billboards, posters, kiosks
• produce brochures, multi-page documents, print collateral, Adobe Photoshop retouching
• re-press, quality control, press checks, file management, upload to FTP sites
• create vector graphics from concept through final print using Adobe Illustrator

BrandDNA, Inc., Santa Monica, CA Art Director 05/2011-06/2012

• Clients include: Clariti Eyewear, Engle Coolers, Intellian Technologies, Global EyeVentures, LLC,
Kowa Optimed Inc., Sun Protection Zone and Suzuki Marine
• Led design department on creative projects to conceptual designs
• Worked closely with the brand strategist to develop campaigns for both print and web
• Designed front-end web projects including user interfaces, graphic assets, web banners, and eblasts
• Maintained production schedule and budgets, while managing concurrent projects in various stages
• Demonstrated ability to learn and use new technology

Corbett Accel Healthcare Group, Chicago, IL Design / Print Production 06/2006-11/2008

• Art Directon, graphic design and print production for “The Clear Study”, a pharmaceutical trial for Iris Global Trial Solutions, a division of CAHG
• Graphic Design and production for Abilify, Baraclude, Orencia, Saxagliptin
• Created die-cut layouts and package designs for applicable promotional branding items
• Generated Powerpoint presentation graphics and converted them into Photoshop for video animation

DDB Chicago, Chicago, IL Design / Print Poduction 04/2002-05/2006

• Produced marketing materials for Alltel, Anheuser-Busch, Busch Gardens Seaworld, Dell, JCPenney, McDonalds, Office Max, and The Home Depot
• Executed project concept, design, layout, keyline, scanning, photographic retouching, and composition
• Developed new business Powerpoint presentations, large format posters, and promotional items


Idea Pharm, Conceptual design program for pharmaceutical branding - Corbett Accel Healthcare, 2008
The Fifteen Annual Admissions Award - Best Brochure - Fordham University
The Fifteenth Annual Admissions Advertising Award - Best Annual Report - Fordham University
The Communicator Crystal Award of Excellence - Branding Campaign - Fordham University

Technical Expertise

Cross-platform Mac/PC Adobe Creative Suite CS5/CS6: Photoshop, Illustrator, InDesign, QuarkXpress,
Dreamweaver, Powerpoint, Microsoft Word, Excel, Front-end web design


Columbia College Chicago, IL Bachelor of Arts, Graphic Design
Lisa Helms
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Design, Pre-Press
Print, Web/Multimedia
POST DATE: 01.02.2018
Santa Monica, CA
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