Passionate and dedicated creative director with over 20 years experience in the fast-paced, high-pressured, deadline-sensitive environment of design. From concept to production, small agency to large institution, I possess extensive design experience for the challenges new design projects bring. Detail oriented, organized, resourceful, and able to juggle many projects under constantly changing priorities—all while retaining a sense of humor.

EDUCATION

Mississippi State University
Bachelor of Fine Arts (BFA)
Graphic Design Major  |  1994

Northeast Community College  |  1991
Graphic Design Major


EXPERIENCE

The University of Tennessee Health Science Center | 2017-present | Memphis, TN
Creative Services Manager

• Responsible for the operational management, project management, administrative direction, and coordination of staff and activities of the creative services division of the Office of Communications and Marketing.

• Leads and directs the work of the other designers in the Office of Communications and Marketing, as well as assist the communications and marketing coordinators across campus.
 
• Plans, designs, develops, and creates content and creative pieces delivered in: marketing and advertising, graphic and multimedia design, public relations, website design, social media communications, creative/technical or scientific writing and editing, signage, photography, and video.

• Implements, maintains, and regulates university brand standards through established policies, processes, and procedures. 

• Reviews, edits, and approves final drafts of designs for all university collateral.



archer>malmo | 2003–2017 | Memphis, TN
Art Director/Designer/Production Artist

• Art direction, design, and production of collateral materials, direct mail campaigns, ads, web design, promotions, brand identity and e-mail marketing for various clientele.

• Work closely with associate creative directors, writers, and account team 
on projects through conceptualizing, design, and final execution. 

• Brand stewardship – responsible for review, consistent application and extension of the brand of Fortune 500 global orthopedic firm. Also responsible for training new team members regarding brand guidelines.



Wright Medical Technology, Inc. | 2001–2003 | Arlington, TN
Art Director/Designer

• Responsible for the direction and design of corporate collateral from concept to press.
 
• Directed local and national photographers on all product photography.



Peavey Electronics Corporation | 1999–2001 | Meridian, MS
Art Director/Designer

• Directed design and photography for one of the largest manufacturers of musical instruments in the world. This included corporate collateral, ads, POP material, trade show/exhibit design, product packaging and catalogs.

• Managed and directed junior staff and freelance designers.


Nichols Research Corporation | 1996–1999 | Huntsville, AL
Graphic Designer/Contractor

• Provided graphic support for a number of military contracts and designed presentations, exhibit booths graphics and interactive kiosks for army installations across the country. 

• Collaborated with industrial designers and booth construction vendors on booth design, staging and installations.


Southeast Screen Graphics | 1995–1996 | Tupelo, MS
Graphic Designer/Asst. Press Manager

• Responsibilities included custom t-shirt and ad specialty designs, promotional items, poster and event signage as well as press management.


CLIENTS PAST & PRESENT

Smith & Nephew, Valent USA, University of Memphis, Elvis Presley Enterprises, Eddie Van Halen, George Clinton & Parliament Funkadelic, Systematic, The Allman Brothers, Foo Fighters, Dweezil Zappa, United States Army, Independent Bank, Kraft Food Ingredients, Terminix, The Urban Child Institute, ServiceMaster Clean, Merry Maids, Norfolk Southern, YMCA, Verizon, Conwood, Issac Mizrahi, Mississippi State University, Universal Studios, Waterbury, Nazareth Mills, Wal-Mart, Tupelo High School, Tupelo Ballet, Alpha Tau Omega Fraternity, Roudebush Family Eyecare, SecurTrust Federal Credit Union, North Mississippi Medical Center, Voyages Travel, Memphis Footworks, JRO Labs, Jambalya King, St. Agnes Academy/St. Dominic School, Residential Mortgage, BossBoxx, For Healthy Pets


TECHNICAL SKILLS

Expert proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator, After Effects), Acrobat, Final Cut Pro, Microsoft Office


CATEGORY EXPERIENCE

Higher Education, Medical Devices, Healthcare, Entertainment, Packaged Goods, Government, Technology, Travel & Tourism, Banking & Finance, Vision Care, Textiles, Clothing & Fashion, Home Products & Services, Entertainment, Food


AWARDS AND RECOGNITION
Local and regional Addys, Medical Marketing Association International 
Awards of Excellence (IN-AWE), Pyramid Awards, PRSA Vox (Memphis Chapter)