"If you can design one thing, you can design everything." — Massimo Vignelli

That would be me: an award-winning creative with experience in a wide variety of businesses, products and industries including Consumer Packaged Goods (CPG), specialty foods, healthcare products and services, and industrial equipment technologies and manufacturing, that can design and write as well as think.

My strengths include branding, brand identity, ideation, design and writing of marketing communication materials, and package design. [PLEASE CLICK ON THE "TEAR SHEET" ICON ABOVE TO SEE MY EMPLOYMENT ACTIVITIES BY DISCIPLINE AND MY MOST RECENT QUANTIFIABLE ACCOMPLISHMENTS.]

EMPLOYMENT HISTORY

FREELANCE CREATIVE, 1992-PRESENT
Ponshewaing, Michigan | Dayton, Ohio. Graphic design, web design, marketing communications, art direction, creative direction, copywriting.

ADVERTISING AND MARKETING COORDINATOR, 2010-2012
Mitchell Graphics, Petoskey, Michigan. A mid-size commercial and digital printer — the premier postcard marketing company. I budgeted, wrote, designed and executed the company’s marketing plan, and consolidated the company’s marketing and advertising design and management functions for mobile, web and print communication platforms.

MANAGER, ADVERTISING COMMUNICATIONS, 2006-2008
Olde World Cabinetry, St. Petersburg, Florida. A high-end custom kitchen and bath design firm with customers in the Bahamas, Canada and the United States. I designed the company’s identity as well as its 3200 sq. ft. office and retail space, including signage and vehicles, designed and developed copy and content for all of the company’s web, digital and print promotions, and initiated all public relations and marketing communication activities.

BRAND COMMUNICATIONS MANAGER, 2001-2006. ART DIRECTOR, 1999-2001.
American Spoon Foods, Inc., Petoskey, Michigan. A preeminent specialty food manufacturer that specializes in fruit products from northern Michigan. I was responsible for company’s complete creative product from labels and catalogs to new store layouts including the company’s new concept product/store, the American Spoon Gelato Café as well as branding and communications materials, budgeting and meeting the legal labeling standards of the MDA and FDA. During my tenure at American Spoon Foods, I consolidated all creative, marketing and communications functions within the company’s Creative Department.

TEACHING EXPERIENCE
ADJUNCT INSTRUCTOR, GRAPHIC DESIGN
University of Dayton, Dayton, Ohio.

SOFTWARE PROFICIENCY
MACINTOSH: all major and most minor software programs, including the current, Microsoft Office, Adobe CS Design & Web Suites, QuarkXPress
WINDOWS: Acrobat, Adobe CS Design Suite, Microsoft Access, Excel, Office and Word, QuickBooks

EDUCATION
PRATT INSTITUTE, New York, New York. Continuing Education, Computer Graphics
WAYNE STATE UNIVERSITY, Detroit, Michigan. Graduate Studies, Advertising Design
ALMA COLLEGE, Alma, Michigan. B.A., Majors in Fine Arts, English; Minor in Education 

SELECT PROFESSIONAL RECOGNITION, AWARDS & PUBLICATIONS
Art Directors Club and Type Directors Club annuals
Art Direction, Communication Arts, How and Print magazines and annuals
Dayton Advertising Club; Merit, Excellence and Hermes Awards
Cookman, Brian, “Basic Desktop Design and Layout.” Cincinnati, Ohio: North Light Books, 1989
Heller, Steven and Seymour Chwast, “Sourcebook of Visual Ideas.” New York: Van Nostrand Reinhold, 1989
March, Marion, “Creative Typography,” Cincinnati, Ohio: North Light Books, 1988
Public School, “Design: Paper, A Seductive Collection of Alluring Paper Designs.” Minneapolis, Minnesota: Rockport Publishers, 2012
Swann, Alan, “Creating Dynamic Roughs.” Cincinnati, Ohio: North Light Books, 1989
Swann, Alan, “How to Understand and Use Grids.” Cincinnati, Ohio: North Light Books, 1989