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Talent Profile
PROFILE/RESUME
Karen Fairweather  
Art Director
 
I'm looking to obtain an Art Director position where my experience in print/digital design, marketing and brand development, combined with my project management skills (taking each job from inception to completion) will result in revenue growth, brand awareness, and satisfied clients.
Resume
PROFILE
A visionary Art Director with over 20 years of experience crafting compelling visual narratives across digital, print, and multimedia platforms. Adept at blending creativity with strategic thinking to develop cohesive brand identities and innovative campaigns that captivate audiences and drive engagement. Expert in leading cross-functional teams, managing end-to-end creative processes, and delivering high-quality work on tight deadlines.

ART DIRECTOR
Doylestown Health, PA     11/2022 – Present

Lead designer for projects: Lead designer for all print and digital projects for Doylestown Health and its fundraising arm.

BRBrand Overhaul: Revamped brand with updated style guides and templates for system-wide materials.

Project Management: Manage cross-media projects, ensuring timely and budget-friendly delivery.

Stakeholder Collaboration: Collaborate with hospital staff, administrators, and vendors to meet diverse design needs.

Patient-focused Design: Design patient collateral focusing on health literacy and equity.

SENIOR GRAPHIC DESIGNER

Unisys Corporation, Blue Bell, PA     7/1998 – 11/2022
• Project leadership and execution: Directed design projects from concept to completion, creating logos, brochures, reports, trade show booths, and more.

• Rebranding strategy: Championed a global rebranding initiative, creating new marketing • collateral and brand guidelines.

• Project oversight and delivery: Oversaw multiple projects daily, working efficiently within tight deadlines and budgets.

• Cross-functional collaboration: Collaborated with internal and external stakeholders, including vendors and contractors, to ensure project success. 

ART DIRECTOR
P.B. Media, Inc.; Norristown, PA     5/1997 – 7/1997 
• Conceptualized and pitched high-impact advertising campaigns for major clients like Christiana Care Health System, Comcast, 
Giorgio Foods, Helzberg Diamonds, and SEPTA
• Produced TV spots, print ads, billboards, direct mail, and packaging, ensuring cohesive brand messaging across all materials.
• Partnered with writers and creative directors to craft compelling advertising bids that led to successful client acquisition.

GRAPHIC DESIGNER
Advertising Specialty Institute; Langhorne, PA     9/1994 – 5/1997 
• Designed and produced The Fan Magazine, a 64-page spread, from concept to print.
• Managed all client ads and negotiated cost-effective solutions with vendors.
• Completed the magazine’s first issue 2 weeks ahead of the deadline.

EDUCATION
Kutztown University; Kutztown, PA     9/1990 – 5/1994
Bachelor’s Degree in Fine Art
Concentration in Communication Design 

The University of The Arts; Philadelphia/PA
One year of foundational graphic design classes completed
Karen Fairweather
Seeking
Full-time, Off-site, Permanent position, Freelance/contract
Experience
Senior
Skills
Design
Industry
Marcomm
POST DATE: 06.05.2024
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Harleysville, PA
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