PROFILE
An accomplished, dynamic senior-level graphic designer with proven expertise in art
directing as well as creating a variety of projects resulting in highly satisfied clients.
Endlessly creative and business-minded with demonstrated leadership and project
management skills. Well-versed in corporate branding and marketing strategy — having been at the forefront of global, national as well as regional rebranding campaigns.
work experience
SENIOR GRAPHIC DESIGNER
Doylestown Health, PA 11/2022 – Present
• Serving as the sole graphic designer responsible for planning and executing all print
and digital design projects for the regional health system and its fundraising arm, the
Doylestown Health Foundation.
• Revamping Doylestown Health’s brand. Continually refining the new branding, style guides and templates for all of the health system’s collateral including signage and
displays throughout the hospital and elsewhere.
• Working on a multitude of projects, from social media to web design (UX) and printed
collateral to signage and anything in between.
• Prioritizing the most pressing projects on a daily basis to ensure that jobs are moving,
and deadlines are met on time and on budget.
• Collaborating with dozens of clients, including hospital administrators, employees
and doctor’s offices, as well as all vendors.
• Understanding principles of health literacy and health equity in patient information
design and marketing.
SENIOR GRAPHIC DESIGNER
Unisys Corporation, Blue Bell, PA 7/1998 – 11/2022
• Extremely efficient project and time manager, while managing contact with all
inside and outside partners, vendors, clients and contractors.
• From inception, shepherd each project through the creative life cycle to completion.
• Conceptualize and create a range of design pieces that include: logos and branding
elements, presentations, brochures, booklets, annual reports, die-cut packages,
information graphics, letters and mail packages, trade show booths, print and
electronic advertisements, newsletters, sale sheets, email and web graphics.
• Point person leading a recent rigorous, corporate global re-branding initiative,
which entailed strategy, design and implementation of all new marketing collateral.
Implementation included designing and producing the templates, along with
establishing guidelines to enforce new brand standards throughout the company
for both print and digital assets. Enhancement and refinement work continues with
new campaigns as needed.
• Plan, organize and meet daily deadlines for a wide variety of graphic projects, from small
ads to large trade show booths. Efficient in layout and executions by working quickly,
within tight deadlines and budgets while adhering to brand guidelines.
• Flexible and able to work either collaboratively or autonomously.
• Excellent interpersonal and communication skills, adeptly partnering with all levels of
management to quickly assess project scope, confirm requests and client need to gain product and service insight before converting complex concepts into polished,
professional graphics that visually articulate the intended message.
• Meticulous attention to detail and precision use of typography.
• Expert technique in retouching files and Photoshop in general, ensuring each image
conveys the proper tone and message for the intended audience.
• Expert knowledge of Adobe Creative Suite on both Mac and PC platforms.
Earle Palmer Brown; Philadelphia, PA 7/1997 – 7/1998
• Collaborated with a team of writers and creative directors to skillfully develop, design, pitch, and ultimately win advertising bids for large, high-visibility clients, such as Comcast, SEPTA, Helzberg Diamonds, Giorgio Foods and Christiana Care Health System.
• Executed the design and art direction for dynamic television spots, promotional pieces, ads, billboards, bus wraps, direct mail, and package design for consumer and trade use.
ART DIRECTOR
P.B. Media, Inc.; Norristown, PA 5/1997 – 7/1997
• Successfully completed cover-to-cover design and production for The Fan Magazine,
a 64-page magazine, from initial concept to print. It was the first issue to ever arrive at
the printer before the due date.
• Developed all client ads, as well as house ads, for publication, saving time and costs
by keeping every aspect of the magazine in-house. Coordinated communications and negotiated for the most cost-effective solutions with printers, illustrators and other
outside vendors to create and manage a and successful, professional magazine.
GRAPHIC DESIGNER
Advertising Specialty Institute; Langhorne, PA 9/1994 – 5/1997
• Collaborated with art directors, account reps and photographers to design and produce
promotional materials catalogs such as Media File, Spectrum and Idea Showcase.
• Invaluable, hands-on experience working directly with in-house pre-press department that
produced and generated the four-color films that were then sent forwarded to the printer for final production.
EDUCATION
Kutztown University; Kutztown, PA 9/1990 – 5/1994
Bachelor’s Degree in Fine Art
Concentration in Communication Design
The University of The Arts; Philadelphia/PA
One year of foundational graphic design classes completed