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Talent Profile
PROFILE/RESUME
Karen Fairweather  
Senior Graphic Designer
 
I'm looking to obtain an Senior Graphic Designer position where my 25 years of experience in print/digital design, marketing and brand development, combined with my project management skills (taking each job from inception to completion) will result in revenue growth, brand awareness, and satisfied clients.
Resume
PROFILE

An experienced and versatile creative thinker offering great expertise in solving complex, visual communications problems by delivering high-quality, innovative design solutions — on time and always on or under budget. Proven Art Director and lead designer behind every creative asset, including digital and print media, for the marketing department of a large, global company. 

Known as a leader, regularly uses positive outlook and sense of humor to get along with all different types of people, working individually or collaboratively to build strong working relationships. Strive to keep skills current, it’s tremendously important to keep learning and growing in order to keep up in an ever-changing landscape.

WORK EXPERIENCE

ART DIRECTOR
Unisys Corporation, Blue Bell, PA     7/1998 – Present

– Senior Graphic Designer and extremely efficient project and time manager, while managing contact with all inside and outside partners, vendors, clients and contractors.

– From inception, shepherd each project through the creative life cycle to completion.

– Conceptualize and create a range of design pieces that include:  logos and branding elements, presentations, brochures, booklets, annual reports, die-cut packages, information graphics, letters and mail packages, tradeshow booths, print and electronic advertisements, newsletters, sale sheets, email and web graphics.  

– Point person leading a recent rigorous, corporate global re-branding initiative, which entailed strategy, design and implementation of all new marketing collateral. Implementation included designing and producing the templates, along with establishing guidelines to enforce new brand standards throughout the company for both print and digital assets. Enhancement and refinement work continues with new campaigns as needed.

– Plan, organize and meet daily deadlines for a wide variety of graphic projects, from small ads to large tradeshow booths. Efficient in layout and executions by working quickly, within tight deadlines and budgets while adhering to brand guidelines.

– Flexible and able to work either collaboratively or autonomously.

– Excellent interpersonal and communication skills, adeptly partnering with all levels of management to quickly assess project scope, confirm requests and client need to gain product and service insight before converting complex concepts into polished, professional graphics that visually articulate the intended message.

– Meticulous attention to detail and precision use of typography.    

– Expert technique in retouching files and Photoshop in general, ensuring each image conveys the proper tone and message for the intended audience.

– Expert knowledge of Adobe Creative Suite and QuarkXPress on both Mac and PC platforms.

– Role includes not only design lead, but also proofreader and production manager.


PRESIDENT
The Perfect Design, LLC.; Harleysville, PA     3/2005 – 4/2007

Led full-service, boutique design agency, focusing on developing designing personalized 
materials for events and weddings, from initial concept to unique, finished, hand-made items.


ART DIRECTOR
Earle Palmer Brown; Philadelphia, PA     7/1997 – 7/1998

– Collaborated with a team of writers and creative directors to skillfully develop, design, pitch, and ultimately win advertising bids for large, high-visibility clients, such as Comcast, SEPTA, Helzberg Diamonds, Giorgio Foods and Christiana Care Health System.

– Executed the design and art direction for dynamic television spots, promotional pieces, ads, billboards, bus wraps, direct mail, and package design for consumer and trade use.


ART DIRECTOR
P.B. Media, Inc.; Norristown, PA     5/1997 – 7/1997 

– Successfully designed and produced The Fan Magazine cover-to-cover from concept to print. It was the first issue to ever arrive at the printer before the due date.

– Developed all client ads as well as house ads for publication saving time and cost by keeping every aspect of the magazine in-house. Coordinated all communication and negotiated for the most cost-effective solutions with printers, illustrators and other outside vendors to create a professional and successful magazine.


GRAPHIC DESIGNER
Advertising Specialty Institute; Langhorne, PA     9/1994 – 5/1997 

– Collaborated with art directors, account reps and photographers to design and produce promotional materials catalogs such as Media File, Spectrum and Idea Showcase. 

– Invaluable, hands-on experience working directly with in-house pre-press department that produced and generated the four color films that were then sent to the printer for production.


EDUCATION 

Kutztown University; Kutztown, PA     9/1990 – 5/1994
Bachelor’s Degree in Fine Art
Concentration in Communication Design 

The University of The Arts; Philadelphia/PA
One year of foundational graphic design classes completed


SOFTWARE EXPERTISE

Adobe Creative Suite:
• Photoshop
• InDesign
• Illustrator
• Acrobat

Microsoft:
• Powerpoint
• Word

Working knowledge of:
• Dreamweaver
• Flash
• HTML


COLLEAGUE ACCOLADE

“Karen is an extremely talented designer and visual conceptualizer. She understands the essence of how a brand can be applied and amplified across many design mediums. Moreover, she has a giftfor selecting exactly the right image to convey message, mood and meaning. Her design sense is both sophisticated and – when appropriate – playful. Karen has an astute eye for cultural impact and is an excellent contributor either individually or as a part of a team. It is a pleasure to work with her.” 

~ Erin McAllister, 
Director, Digital Strategy and Marketing,
Unisys Corporation
Karen Fairweather
Seeking
Full-time, Permanent position, Freelance/contract
Experience
Senior
Skills
Design
Industry
Marcomm
POST DATE: 03.24.2020
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Harleysville, PA
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