Jorge is a Creative Director, Art Director and designer based in Chicago. During his career he's created global work for recognized brands like Jeep, Rocket Mortgage, PepsiCo, McDonald's, P&G, Allstate, Citi and Diageo.

He has lived in Europe, Latin America and the U.S., working at agencies like Y&R, Garnier BBDO, Jekyll & Hyde Milan, Leo Burnett Chicago, Cossette and Sapient Razorfish. Currently he is Group Creative Director at Highdive.

His work has been recognized at Cannes Lions, D&AD, One Show, Clios, Webbys, Communication Arts, LIAs, New York Festivals, AICP,  Epica Awards, Effies, Radio Mercury, PRINT, El Ojo, El Sol, FIAP, Wave and an Emmy Nomination.

Website portfolio: www.jpomareda.com

EXPERIENCE

HIGHDIVE - Group Creative Director (2023-Present)
Creative Director (2020-2023)

SAPIENT RAZORFISH - Associate Creative Director (2017-2019)

COSSETTE - Associate Creative Director (2015-2017)

LEO BURNETT - Associate Creative Director (2012-2015)
Senior Art Director (2008-2011)

GARNIER BBDO - Art Director (2005-2007)

JEKYLL & HYDE MILAN - Art Director (2004 - 2005)

GARNIER BBDO - Senior Designer (2003-2004)

BRANDS
Jeep, Rocket Mortgage, Lay's, McDonald’s, Allstate Insurance, P&G (Gain, Bounty, Always, Clearblue), United Healthcare, Coca-Cola, WWF, H&R Block, PepsiCo, Gatorade, Taco Bell, FILA, DIAGEO, Johnnie Walker, Fedex, Bayer, Hyundai, Mercedes-Benz, Mexico Tourism Board and Costa Rica Tourism Board.

EDUCATION

Hyper Island - NYC, USA. Digital Master Class. 2014
Istituto Europeo di Design - Milan, Italy. Photography CSP. 2004-2005
Scuola Politecnica di Design - Milan, Italy. Master in Visual Design. 2002-2003
Universidad Latina de Costa Rica - Costa Rica. BA Advertising & Design. 1995-2000


SKILLS

Languages: English, Spanish, Italian.
Digital & broadcast, interactive & UX design, social media, print, radio, branding, packaging, graphic design, digital & film photography, typography, illustration.


AWARDS 

Cannes Lions, D&AD, Clios, Communication Arts, LIAA, Epica, Effies, Webbys, New York Festivals, PRINT, El Ojo de Iberoamérica, El Sol, FIAP, Addys, Creativity, ANA Multicultural, Advertising Age and Luerzer’s Archive among others.