Art Director with over 20 years experience who believes strongly that every business should profit from designs. Overall goal: to make a positive impact on the world through good ideas and effective design.

About the Artist

For over 18 years I go above and beyond my internal and external clients expectations.  No matter what the medium, budget, or time constraints, I generate designs that increase awareness and profits for the clients I serve. My overall goal is to make a positive impact on the world through good ideas and effective design.

Professional Experience

Contract Art Director
2009-Present  Muskegon, MI

Redesign of trade show materials for MATO Construction. Package included new logo, business cards, brochure and Nomadic Display and Banner. Work completed within 2 week time frame by coordinating vendors nationwide to meet show deadline in Vero Beach, FL.

Identity design for Darlington Education Foundation to place the foundation on the same level as it's competitors in the area.  

Logo, business cards and recruiting materials for Mike Reichenbach Lincoln | Ford Dealership. Ad campaign to promote Lincoln MKZ to a small town dominated by BMW sales. 

Design of packaging, advertising, logo and trade show displays for Broadway Rolls, Fort Knox Chocolates, Delectais, Sour Blockheads and Gustaf's by Gerrit J. Verburg Co.

Coordination and design of advertising & online PR for LeizureWorld Pool & Spas.

Art Director
Adams Outdoor Advertising  2003-2008  Florence, SC
   
Responsible for creating growth stimulating advertising and the visual quality of the market.

Oversaw and improved artwork of 230 clients that contributed to market growth from 3.5 million to current budget of 5 million in revenue, a 40% increase in revenue.

Contract Art Director  
The Creative Group   2001-2003  Grand Rapids, MI

Redesigned logos, marketing materials, POP displays and packaging.

Negotiated price with outside vendors while maintaining quality standards and good working relationships.

Adjunct Professor
Lansing Community College 2002-2003 Lansing, MI
Trained 30 students to become Photoshop maestros.

Consultant 
Around 2it Design  2001-2002 Grand Rapids, MI 
 
Programmed and designed websites for Tichenorinc.com and Steadymount.com

Web Design Intern
NPN World Shop  2000-2001 Grand Rapids, MI

Paid internship to learn web design and information architecture for GVSU Graduate Program. 

Graphic Designer 
University of Michigan Business School 1997-1999 Ann Arbor, MI

Created presentations for the Development Office to attain large endowments from Ford Motor Company and The Kresge Foundation.

Designed logo, marketing materials and merchandising for M-Trek, the Business School’s answer to Outward Bound. 

Contract Graphic Designer For Oakland Schools
Aquent 1996-1997 Southfield, MI

Coordinated events and redesigned print materials for the Science Department

Attendance for the summer programs rose 60% and saved $1,000 in postage.

Education

BFA Visual Communications 2001  Kendall College of Art and Design   Grand Rapids, MI

Certificate in Batik 2000  SACI   Florence, Italy

Associates Degree in Graphic Design  1997 Baker College of Business  Auburn Hills, MI

Awards

2001 Addy Award, Best In Show  
Self Promotion

2004 Addy Award  
Pig Pickin! 

2004 Addy Award 
Sysco:  Your Table is Ready

2005 Addy Award 
PDRTA: Economy In Motion

2005 Addy Award, Best In Show 
Dr Danzey: Help!

2006 Addy Award  
Pepsi Vertacular

2006 Addy Award  
Diet Pepsi Vertacular

2007 Addy Award  
Knight Furniture

2008 Addy Award
Palmetto First Federal: Fairy Tale Endings

2008 National Addy Award
Pee Dee Electric: Conserve