Generating ideas, fostering awareness in others and using my knowledge to develop concepts and solutions are key factors to my everyday thought process.
With over 15 years of traditional print, branding, web, and conceptual experience, I thrive in a somewhat chaotic setting, an unpredictable environment where there is room to roam, share, and learn from others.
Teamwork + Unity: The power of many is greater than the power of one. Treat one another with respect, welcome new ideas, and encourage everyone to step up and go the extra mile by doing what needs to be done.

RESUME 2023
 
I welcome new challenges and provide solutions driven by research and exploration. Generating ideas, fostering awareness in others, and using my experience to develop strategic solutions are key factors in my everyday thought process. With over fifteen years of packaging, branding, and conceptual design experience, I thrive in a dynamic environment where there is room to room, shore, and learn. I love the entire process of developing and learning about each subject molter. I'm also adept in concept design, project management, and final design implementation. I believe in developing well-thought-out and executed design solutions to instill brand equity, loyalty, and growth. 

HIGHLIGHTS OF QUALIFICATIONS 
Competitive, self-motivated, efficient, and articulate professional. 
Experienced in Mac and PC environments. 
National and international vendor management experience. 
Ability to meet deadlines with attention to detail in an organized and timely manner. 
Bilingual (English/Spanish)

FULL-TIME EXPERIENCE
Everscore.com, Boulder, CO
Creative Director, 2022 - current

G elements, Mill Valley, CA
Principal, Creative Director 2008 - 2022

Jackson Family Wines, Santa Rosa, CA
In-house Senior Designer/Creative Manager 2012 - 2013

Restoration Hardware, Corte Madera, CA
Brand Packaging Department, Senior Designer 2003 - 2006

CONTRACT | FREELANCE EXPERIENCE 
2020-2022 Mineral Fusion Cosmetics, Design/Production 
2020-2022 Sukin Naturals, Design/Production 
2021 The Republic of Tea, Designer, Art Direction/Design/Production  
SU-Foll 2020 Consolidated Printers Inc., Primary Election Production Designer 
SU 2019 ClifBor and Company, Senior Designer 
2017-2020 Elsa L. Inc., Senior Designer 
2014 -2017 Snopfish, Senior Designer 
2009-2012 Formation Brands, Senior Designer 

CLIENTS
Artifex
Elsa L. Inc.
Formation Brands
Gap Inc.
GuideBoat Company
The Herb Somm 
iCarryAlls by XiaoZhi
Snapfish
Stadt Group Ltd.
Sweet E Organic
Williams-Sonoma, Inc.

PRODUCT DESIGN - SURFACE GRAPHICS EXPERIENCE 
Responsible for both national and international brands
• Snapfish: apparel/accessories - design, art direction, photography, surface graphics, pattern and product design - production, global toolkit development/implementation
• Gap Inc.: apparel - tech packs, packaging, label, and branding design - production
• Jackson Family Wines: soft goods - accessories - apparel - interior design - surface graphics, pattern, and product design - production
• Restoration Hardware: home decor - soft goods - surface graphics, textile design, package design - production - press checks - floor set reviews
• Elsa L. Inc: home decor - surface graphics, pattern, and product design - production
• Formation Brands: tabletop products - surface graphics, pattern, and product design - production
• Guideboat Co.: apparel - outdoor gear - product signage, art direction, branding, catalog design - layout - production
• iCarryAlls: tech cases - product development - design, surface & pattern design - production
• Private Collection: apparel - “activism” wear - sold on zazzle.comproduct development - design - production 

EDUCATION
Academy of Art University, San Francisco, CA
B.F.A. Graphic Design 1985-1988

SOFTWARE
Adobe CC: Illustrator, Photoshop, InDesign, Premiere Pro, Bridge, Lightroom, Acrobat Professional. Asano, Microsoft Office, JIRA, Slack 

MEMBERSHIPS 
AIGA, Sierra Club, SFMOMA, SFBC, MCBC

ACTIVIST ACTIVITY
2021-2023 Founding member of MVFREE (Mill Valley Force for Racial Equity & Empowerment)
2021-2023 Board Member of Mt. Tam CLT (Community Land Trust)
2020-2023 Member/Volunteer of Marin Community Fridges
2020-2021 Member of the Mill Valley DEI (Diversity, Equity, Inclusion) Task Force