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Talent Profile
PROFILE/RESUME
Lori Gutleber  
Graphic / Production Design
 
Passionate, talented and self-motivated graphic designer with more than 19 years of experience in both in-house and freelance graphic and production design. Proven ability to provide imaginative vision to implement designs from concept to completion. A strategic and highly organized creative thinker who works well collaborating with team members to develop design materials that clearly communicate messages. Experience includes digital marketing, publication design, web design and marketing coordination with an emphasis in advertising and marketing materials.
Resume
PROFESSIONAL MARKETING CAPABILITIES
• Strong familiarity with the latest marketing and digital design trends
• Persuasive and enthusiastic presentation skills
• Ability to thrive and multi-task in a fast-paced environment
• Detail oriented and and independent team player
• Demonstrated ability to collaborate with copy writers, photographers, and other vendors
• Excellent communication and organizational skills

PROFESSIONAL DESIGN CAPABILITIES
Digital Production
Typography and Layout Proficiency
Brand Identity
Creative Packaging
Print Advertising
Social Media Advertising
Marketing Campaigns
Tradeshow Display Themes and Materials
Photo Shoot Coordination
Digital File Preparation and Archiving
Creative Product Development and Management
Practical Knowledge of HTML and Web Design Best Practices

TECHNICAL SKILLS
Mac OS X platform, Adobe Creative Suite 5, Adobe After Effects, Keynote, QuarkXPress 8, Microsoft Office Mac

PROFESSIONAL EXPERIENCE
Coalition for life | St. Louis, Missouri	
Graphic Designer: August 2020–Present
Design and manage all print and digital graphics for web, HTML emails, mobile and social media applications. Design materials include a quarterly magazine, invitations and event programs for fundraising, postcards, annual appeal mailings and currently working on rebranding to include a new organization name and logo. Responsibilities also include working within a team to plan logistics of donor appreciation events, annual run/walk, and yearly benefit.

Freelance Graphic Designer | St. Louis, Missouri
October 2008–November 2020  

Client: Visual Ingenuity; St. Louis, Missouri
Design print and web graphics for artist and musician themed luxury cruises. Primary focus on developing design materials that are customized for each individually themed cruise to create unique fan/artist interactive experiences. Tasks also include client relations and strategic planning and consulting.

Client: Thought Process Interactive; St. Louis, Missouri
Strategic web design, print design, logo / brand identity and online marketing including social media advertising.

Client: Creative Entourage; St. Louis, Missouri
Responsibilities include producing and developing a consistent look across all Maryville University’s marketing and recruitment materials. Materials include print advertisements, eblasts, brochures, booklets, direct mail, alumni events, and annual fund campaigns. Other duties include web interface and marketing collateral design for various clients.

Client: Booth Western Art Museum; Cartersville, Georgia
Design marketing and promotional materials for special events promoting new and existing memberships. Materials include invitations, posters, and signage. Responsibilities also include designing self-mailers announcing upcoming exhibits showcasing prominent artists nationally and locally.

Dierbergs Corporate Office | Chesterfield, Missouri
Graphic Designer: August 2005—October 2008
Creative responsibilities included designing the following marketing boosters: Dierbergs product line branding, recruitment collateral, promotional signage for special events and vendor campaigns. Conceptualized and designed articles published in Dierbergs’ Whole Life Magazine. Produced virtually all sales and marketing materials for twenty-two store locations in-house using several types of media including: print, web, and mini Quick Time movie advertisements. Assisted Creative Director in photo shoots and in-store marketing materials. Also worked directly with print vendors and the St. Louis Post-Dispatch in producing weekly product advertisements.

Siboney Learning Group | St. Louis, Missouri
Graphic Designer: August 2003—August 2005
Conceptualized, designed, and produced multi-page catalogs, and marketing/consumer sales materials for the following educational software product lines: Orchard Software for Your State, Journey, GAMCO Educational Software, Educational Activities, Real Achievement, and Teacher Support Software. Responsibilities also included designing staff development material aids for sales team.

Siboney Learning Group | St. Louis, Missouri
Marketing Coordinator: August 2002—August 2003
Coordinated and executed planning for national educational conferences. Assisted in writing product descriptions, facilitated in planning market events during product launches, sales meetings, and internal functions. Established contacts with a minimum of three print vendors for each digital and offset print jobs to ensure competitive pricing. Selected promotional items consistent with national sales meetings and conference themes. Researched product award opportunities, and submitted product lines for review. 

EDUCATION
Missouri State University; Springfield, Missouri
Bachelor of Fine Arts: Graphic Design
Spring 2002, Cum Laude Honors

AWARDS
CASE VI Awards 2008 and 2009
Excellence in Graphic Design – Series or Multiple-piece Project

references available upon request
Lori Gutleber
Seeking
Full-time
Experience
Senior
Skills
Design, Production
Industry
Advertising, Web/Multimedia
POST DATE: 07.08.2024
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St. Charles, MO
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