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Talent Profile
Joe Wisniewski  
Art Director
I currently manage a 4-person design team that produces all of the ad, marketing, social media and internal communications artwork for the St. Louis County Library system. I focus on keeping all materials on-brand; managing the group's workload; and trying to encourage my team to promote the library's community-focused reputation in new ways each day.

Art Director: St. Louis County Library, St. Louis, MO (2015–Present)
Lead a 4-member in-house design team that produces all marketing materials for the 20-branch library system, ensuring the work is on target for the various markets the library serves. 
Increase production efficiency and effectiveness through the development of branded templates and a refined visual identity system. 
Successfully expand the creative department’s capabilities across print, digital and environmental design formats.
Liaise with library branch leadership and programming departments to assess and fulfill branding needs for an expanding set of community engagement initiatives.
Support the library’s development and business initiatives, such as the ongoing Your Library Renewed building campaign, through the creation of high-profile proposal materials.
Collaborate with web development, architecture and signage fabrication agencies to align their efforts with the library system’s community-focused goals and budget.

Graphic Designer: St. Louis County Library, St. Louis, MO (2013–2015)
Create new branding for a wide range of library programs and departments that complements overall library brand standards.
Senior-level responsibilities include managing budgets, evolving branding standards, developing vendor relationships and mentoring junior designers.
Develop innovative assets to promote library programs across multiple channels including print, social media, web, architectural signage, way finding systems and vehicle wraps.
Realign other marketing collateral into a more unified brand standard.

Graphic Designer: (contract) Edward Jones, St. Louis, MO (2010–2012)
Synchronized marketing materials for internal and client audiences with new national advertising.
Created visualization charts and tools for internal and client-facing needs.
Developed print ads for regional publications.
Designed multiple monthly and bimonthly investment newsletters.
Assisted Creative Services department with production overflow.
Enhanced branch-level print-on-demand capabilities and marketing collateral.

Graphic Designer: (contract) Imagery Marketing Group,  St. Louis, MO (2007–2008)
Refreshed and refocused existing promotional materials toward a more sophisticated retail market presence.
Developed new ad templates and thematic concepts for web, video and print application to support agency’s efforts to expand market reach.
Provided art production assistance and created client presentations and trade show graphics.

Freelance Graphic Designer: The Creative Group, St. Louis, MO (2007–2010)
Provided assignment-based concepting, design and production services to agency clients.
Seamlessly integrate my design capabilities with varying creative processes and project demands.

Graphic Designer: Obata Design, Inc., St. Louis, MO (2002)
Collaborated with creative team to design annual reports, business communications, website and intranet projects for technology corporations.
Took leadership role on several direct mail and print collateral projects.

Independent Graphic Designer: St. Louis, MO (2000–Present)
Design monthly newsletters, brochures and special event collateral.
Manage multiple projects from conception through production.
Design branding solutions for businesses, musicians and artists.
Create dynamic CD packaging and promotional materials including flyers, web ads and branded clothing designs.
Provide budget–conscious advertising/design solutions for local nonprofit organizations. 


Proficient use of: Adobe CreativeSuite, Quark, Dreamweaver, Image-Ready, Microsoft Office, and Adobe Acrobat.

Related 'Hand Skills': marker comps, presentation mock-ups, layout production, illustration and digital photography.

Applied to: annual reports, architectural signage, billboards, brochures, clothing, direct mail, eblasts, social media ads, logo design, mobile app icons, newsletters, newspaper ads, package designs, point of purchase, sell-sheets, templates, vehicle wraps


Featured in 'Exploring Package Design' by Chuck Groth (Delmar Learning 2005)
Exhibited in AIGA-STL'S 8th Annual Juried Exhibit:  Mad Art Gallery, St. Louis 2001
Exhibited in 'Faculty Picks' Show:  STLCC-Meramec 2001
C.A.I. Logo Design Winner:  Center for Advanced Imaging (STLCC) 2000
Outstanding Student in Art Award: Truman State University 1995


Graphic Communications Program:  STLCC-Meramec 2001
M.F.A. Studio Art:  Ohio University 1998
B.F.A. Studio Art:  Truman State University 1995
Joe Wisniewski
Full-time, On-site, Permanent position
Creative Direction, Art Direction
Marcomm, Print
POST DATE: 07.03.2019
St. Louis, MO
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