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Talent Profile
PROFILE/RESUME
Terry Orsland  
ACD/Copy (Integrated)
Concept is everything. 

Concept is the driving force behind writing everything from coupons to :30 TV spots.

Concept is the motivator to move from Washington, DC to Virginia to Baltimore to LA to San Francisco and back to LA.

Concept is the connection between spices and SUVs, beer and B2B, the Army National Guard and non-profits.

Concept is laughter, curiosity and lots of iced lattes.
Resume
Summary
A passion for coming up with the “Big Idea,” while also juggling multiple projects in different mediums. Able to consistently deliver strong creative ideas that are strategic and on-target. Thrives in “chaos” by being organized and having a strong attention-to-detail. Works best in a team environment where creative and account think of each other as partners. 

Creative – Highlights
Concepted a campaign that was chosen to be the lead creative for national Chevy advertising. Functioned as a Creative Director with the ability to present fresh creative ideas and outstanding copy.Managed several teams and saw multiple projects through from start-­to-­finish.Developed a voice that directly influenced copy tone for Chevy online, collateral and CRM. Wrote the Chevy national and international style guide, ensuring an accurate and consistent voice across multiple mediums.

Creative – Accomplishments
Came up with a pre-launch idea for Nissan Quest that earned a One Show Mention.
Rebranded the Manhattan Beach Education Foundation (MBEF), a fundraising arm of the Manhattan Beach Unified School District, that resulted in MBEF exceeding their goal of $4 million. Concepted and developed a Nissan Accessories Program that netted The Designory an additional $1 million. Delivered key creative ideas for a Nissan interactive pitch.
Concepted Nissan Brochure Program which increased the overall budget by $3 million.

Creative – Awards
2015 Chrysler 200 app ( FMA mobile winner - mobile app of the day)
Nissan Pathfinder Brochure ( Belding  /  IAAA GOLD )
Nissan Titan Brochure ( Belding  /  IAAA GOLD )
Nissan Maxima Brochure ( IAAA-SILVER )
Nissan Quest Pre-Launch ( One Show  /  IAAA-SILVER )
Nissan Quest Launch Brochure ( IAAA-SILVER )
Nissan Brand Brochure ( IAAA-BRONZE )
The Designory - Self Promotional ( 35th Mobius Advertising Award )


Experience
Freelance ACD
jan 2012 – present
Big Island Beans, Hamakua, Hawaii: www.BIBeans.com, packaging
HeilBrice, Irvine, CA: Fresh & Easy, LA Tourism and Convention Center, Smart & Final, Marie Callender's restaurants
Auracle Brands, Long Beach, CA: Coast Hills Federal Credit Union, branding videos for Wet Seal and Arden B.
Vectorform, Royal Oak, MI: app for Chrysler 200 launch
Carhelp.com: Rewrote dealer portal, dealer.carhelp.com
The Designory, Long Beach, CA: www.vcahospitals.com  (VCA Animal Hospitals)
Callahan Creek, onsite at Toyota Motor Sales: Lexus Certified Pre-Owned brochure
CPJ Advertising, Laguna Beach, CA: Your Health Credit email drip campaign
REM Custom Communications: BehrPro, division of Behr Paint and Wood Stains Brand Book
Deutsch, Playa Vista, CA: VW brochures
Genex, Culver City, CA: Revised owner’s portal for Honda (Owner Link) and Acura (My Acura).
John Marian Photographer, Santa Monica, CA: www.johnmsees.com
Toshi Oku Photographer, Los Angeles, CA: www.toshioku.com
Fuse, Laguna Beach, CA: 2013 Kawasaki Mule and ATV brochures/ebrochures
ES3, Fountain Valley, CA: Developed training materials for Mazda USA
Revised owner’s portal for Kia Motors America

Experience
Copywriter - Chevy
sept 2010—jan 2012
Goodby, Silverstein & Partners, San Francisco, CA
An American icon had lost its voice. Clearly fresh thinking was needed. The result? Honest, human, straightforward talk that was engaging not only for one page but also 32. In the end, an entire new program was unveiled. Like a veteran Detroit studio artist told us, “This is like nothing Chevy has ever done, and that’s a good thing.”?

Freelance
july 2008—sept 2010
Toshi Photography: www.toshioku.com
John Marian Photography: www.johnmsees.com
Manhattan Beach Education Foundation 
Met the CD that swept me up to Goodby, Silverstein & Partners.

Senior Copywriter - Honda / Acura
aug 2007—jun 2008
RPA, Santa Monica, CA
Think unique. Think on-target. The result? One launch. Two pre-launches. Seven brochures. All while straddling two different clients and corporate cultures. The mission however was always the same. Persuade with intelligence. Connect with passion.

Copywriter - Nissan North America
apr 2000—july 2007
The Designory Inc, Long Beach, CA
Launches. Brochures. Canadian brochures. POP. Web. Accessories. Pro-bono. New business pitches. Done with the understanding that if you’re not diving deep into a client’s business, you’re just sucking air.


Nitty Gritty
Functioned as a Creative Director and built a team, basically from scratch. Hired two freelancers and got them up and running in two weeks. Set copy tone and direction for advertising, collateral and web. Oversaw the concepting and copy development of all the 2012 Chevy books. Personally wrote the Volt website. 

Volt  / Cruze  / Sonic  / Malibu  / Impala  / Equinox  /  Traverse  /  Tahoe  /  Suburban  /  Colorado  /  Avalanche  
Silverado + HD  / Full-Line
Acura RL Pre-launch  / TSX  (Pre-Launch/Brochure)  / MDX  / Full-Line Honda CR-V  / Fit Launch Brochure 
Civic Coupe/Si  / Civic GX  / Full-Line 
Nissan Accessories Pitch/Program  / Rogue Campaign (Pre-Launch/Brochure)
Sentra / Altima / Maxima  / Murano  / Quest / Pathfinder   / Armada / Frontier  / Titan 
Full-Line / Nissan POP 
The Designory Website
BURTI Graphico Promo Book
Sea Island Resort pitch  
Inner-City Filmmakers  (Rebranding collateral campaign) 


Education
Syracuse University, Syracuse, NY
BS Psychology
BA Communications
Terry Orsland
Seeking
Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract
Experience
Senior
Skills
Writing, Creative Direction
Industry
Web/Multimedia, Advertising
POST DATE: 08.03.2022
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Dana Point, CA
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