Graphic designer with over 35 years in the industry; a well-rounded roster of clients and array of project experience; has worked in graphic and industrial design firms, in-house corporations, the publishing industry, for-hire through my freelance business and staffing agencies; hands-on from concept through complex production tasks

PERSONAL ASSETS

Creative, insightful, thorough, conscientious; big-picture to detail-oriented; good communication and organizational skills; excel at working/learning quickly and independently, at multi-tasking and tight deadlines; design solutions hand-in-hand with company and project strategy
 

TECHNICAL SKILLS

Highly proficient in Adobe Illustrator, Photoshop, InDesign, Acrobat; proficient in Microsoft Word, Excel, PowerPoint, website CMS implementation, Sketch, iMovie, Adobe XD, Adobe Dreamweaver; basic working knowledge of HTML, XHTML, CSS, SEO


WORK EXPERIENCE

• Beverly Catli Design
Sunnyvale, CA  |  08.95 - present

> Sole Proprietor 
Freelance and contract graphic designer with extensive experience designing and producing a wide variety of marketing materials for print, web, and in-person as well as online events, annual reports, technical documents, editorial, corporate identity, and branding

> Partial Client List 
VMware, Oracle, Stanford Medical Center Development, California Stormwater Quality Association, National Hydrological Warning Council, Pathways Hospice Foundation, City of Cupertino, City of Fremont

• South Bay Accent Magazine   
San Jose, CA  |  12.02 - 05.08

> Art Director 
Department sections, feature stories, special advertising sections, advertisements, front-of-book sections, covers

> Responsibilities 
Long-term, part-time contract employment included art directing original photography and illustration; selecting provided and stock photography and illustration; design and production; prepress proofing; coordinating workflow between editorial and design; managing contractors, digital assets, and production deadlines

• Fineline Graphics & Design 
Santa Clara, CA  |  08.95 - 12.97

> Creative Director 
Marketing materials, corporate identity and branding, trade shows and events

> Responsibilities
Long-term contract employment included managing design personnel and business processes; formulating guidelines for best practices; conceptualizing; art directing photographers and illustrators; design, production, prepress proofing, and press checks; site inspections for events; collaborating with writers

• Sun Microsystems   
Mountain View, CA  |  06.93 - 04.95

> Senior Art Director 
Marketing and internal communications, trade shows and events, annual reports, advertisements, and branding

> Responsibilities
Conceptualizing; art directing photographers and illustrators; managing contract designers and production artists; design, production, prepress proofing, and press checks; site inspections for events; collaborating with writers to mesh visual and editorial content

• frogdesign, inc. 
Menlo Park, CA  |  04.88 - 10.92

> Design Director 
Art direction, design and production of strategic identity programs, graphic standards manuals, marketing materials, packaging, and industrial product graphics

> Partial Client List
AT&T, IBM, Kimberly Clark, Logitech, NeXT Computer, Oracle, Porsche, Steve’s Ice Cream, Zenith Data Systems

• Mark Anderson Design  
Palo Alto, CA  |  03.85 - 04.88

> Graphic Designer 
Design and production of marketing materials, trade shows, packaging, and corporate identity

> Partial Client List
Herman Miller, Oracle, PG&E, San Francisco Opera Guild, U.S. Sprint


AFFILIATIONS

• American Institute of Graphic Arts
1993 - 1995

• AIGA National Conference 
Miami, FL  |  1993


EDUCATION

• California College of Arts
Oakland, CA  |  1980 - 1984
Bachelor of Fine Arts in Graphic Design

• Classes
HTML, XHTML, CSS, SEO essential training, Sketch, Adobe XD
lynda.com, LinkedIn Learning, Adobe Max Conference |  2008 - present

• Business by Design Conference 
Sacramento, CA  |  1988


AWARDS

• Printing Industry of Northern California
Gold medal and Special Award of Merit 2002 
• Businessweek Annual Design Awards 1993
• Communication Arts Magazine 1988
• Business Marketing Association 1987
• Los Angeles Art Directors Club 1985
• California College of Arts 
Graphic design scholarship 1983 - 1984 
• Thomas and Dorothey Leavey Foundation 
College scholarship 1980 - 1983


INTERESTS

Outdoors, writing, books, cooking, fitness, movies, music, art


REFERENCES

Available upon request