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Talent Profile
Tom Owens  
Copywriter / CD / Social Media
I am a direct response copywriter with extensive experience in Web (e.g. e-blasts, e-mail, landing pages, blogging, SEO content, etc.), mobile, print, project management, direct mail, radio, collateral, recruitment communications and social media community management.

1-800-DENTIST –¦1/10 – Present  
An innovative leader in direct marketing, 1-800-DENTIST is the dental field’s largest and most successful patient lead generation firm.

Copywriter / Social Media Community Manager
• Writes and provides project management for B2B and B2C e-blasts, banners, landing pages, ads, collateral materials, weekly blog postings and corporate communications targeting dental professionals and consumers.

• Researches and writes popular consumer-focused SEO content for, and Duties include providing keyword research and Web content management.

• Manages company social media community assets, including Facebook fan pages, Twitter accounts and consumer blog. Related duties include monitoring chatter affecting the company’s reputation, identifying new revenue opportunities and building relationships with key online communities and influencers. 

Freelance Creative Director & Copywriter ¦11/08 – Present 

McCann Worldgroup: NAS Recruitment Communications ¦9/89 - 11/08
NAS, an IPG/McCann agency, is a heavy hitter in the field of employment branding and recruitment communications. 2008 billings: $118.7 million 

Senior Creative Director ¦11/98 - 11/08
• Spearheaded employment brand strategy development and creative execution of large-scale multimedia direct marketing campaigns which helped Fortune 500 corporations achieve aggressive recruitment and retention goals.

• Led a 20-member team of creative strategists, copywriters, art directors, web designers, new media specialists, print production artists and support staff.

• Created cost-effective web, print, direct mail, alternate media and broadcast campaigns while partnering with multiple account teams and clients in four times zones.

• Provided project management services, including developing production schedules and budgets, sourcing vendors, conducting focus groups, directing photo shoots and casting/producing broadcast production sessions.

• Implemented a flexible staffing model which enabled the Creative Center to effectively address multiple time-sensitive deadlines without adding personnel.

• Recruited and mentored an award-winning creative team. 

• Collaborated with account executives at every phase of the RFP process and helped sell senior-level prospects on NAS during agency presentations.

• Drove content development and delivery of creative briefs, executive summaries, white papers, case studies and campaign presentations. 

• Liaised with clients on the development and policing of brand guidelines.

• Negotiated with vendors to secure preferred terms and scheduling. 

• Provided final project review and sign-off for print, collateral and interactive campaigns.

Copy Director / New Business Project Team Leader ¦4/93 - 11/98

Copywriter ¦ 9/89 - 4/93


ABB – Power Systems Energy Services, American Eagle Airlines, Capital Group Companies, Catholic Healthcare West – Mercy Hospital, Children’s Hospital Boston, CH2M Hill, Christus Santa Rosa, DirecTV, Discover/Novus, EPCOR, Gen-Probe, Goodrich Aerostructures, Illumina, Marriott, NASSCO – General Dynamics, National Semiconductor, Nvidia, PacifiCare, Ross Dress For Less, St. David’s HealthCare, SAS Institute, Southern California Edison, SS/Loral, Sutter Health, Texas Instruments, The Marketing Center for Social Security Law Practices, Toyota, United Defense, United Technologies – Sikorsky Aircraft, U.S. Cellular, Weyerhaeuser and White Memorial Medical Center 


American Design, American In-house, Aster, Astrid, Athena, CEA, Communicator, ERE Recruiting Excellence, HMR Healthcare Advertising, Horizon Interactive, HR Executive, Human Resource Executive’s The Best in Recruitment Advertising Award and the Media Award – President’s Committee on Employment of People with Disabilities, Mercury Excellence, Orlando Sentinel and Service Industry Advertising


• Bowling Green State University – Bachelor’s Communication Arts, 1981
• UCLA Extension – Project Manager Certificate Program (2010 - present)
• UCLA Extension – Social Media Marketing (2010)
• UCLA Extension – Search Engine Technology (2009)


account strategy, advertising, Google AdWords, ADX Studio, alternate media, Blogger, blogging, branding, client presentations, CMS, collateral, content management systems, content strategy, corporate communications, copyediting, copywriting, creative briefs, creative direction, direct mail, direct marketing, diversity initiatives, Dreamweaver, employment communications, focus groups, identity programs, interactive, marketing, new media, newsletters, online, out-of-home, Presstopia, print, project management, proofreading, radio, research, retail advertising, RFPs, SEO content, social media community management, vendor management, video, web content management and WordPress
Tom Owens
Writing, Creative Direction
Web/Multimedia, Advertising
POST DATE: 02.10.2019
Woodland Hills, CA
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