Award-winning print and web designer with extensive experience in all facets of print and digital layout design. I enjoy working on detailed projects while maintaining a high level of creative integrity. I enjoy working with people and collaborating on projects and designs. I am fast, reliable and an excellent communicator.
Professional experience ElliptiGO® // Creative Director 4/2015-Current Lead Visual Designer for in-house Marketing team. Creating thoughtful and compelling content to increase consumer touch points and build brand awareness and retention. Key Roles/Achievements • Led rebranding efforts including print collateral, website, tradeshow displays and digital assets. • Creating visuals and managing technical details for upper and lower funnel campaigns. • Designing desktop and mobile website versions using UI/UX principles and data insight tools. • Designing and developing Marketing Automation email series and email newsletters. • Led technical third-party integrations with the Netsuite framework. • Managing new product promotional videos. Welk Resorts // Graphic Designer II 7/2013 – 4/2015 Designer for in-house creative team. Developing creative from concept to implementation. Reviewing concepts with internal creative team to maintain brand cohesion. Working closely with resort managers, sales teams and executive staff members to meet project deadlines and produce high-quality deliverables. Key Roles/Achievements: • Rebranded VIP Note cards for all resort properties • Created a unique dieline for the Sales Center Invite Jackets • Created Theater collateral including marquis, door clings and banners for two major San Diego productions Freelance Work Experience 1/11 – Ongoing • Freelance designer for Taber Creative Group, providing design and project support for national brands such as Wells Fargo • Designer for a $2 million rebranding, repositioning campaign for Burning Log: Bar and Grill in Dural, Australia • Providing ongoing design support for a variety of B2B and B2C companies. City of Carlsbad // Graphic Designer 8/08 – 7/13 Designer for in-house agency providing design, marketing and print production support for internal clients such as the City Mayor’s Office, Library and Parks and Trails. Key Roles/Achievements: • Designed annual triathlon collateral including logo, banners, advertising and t-shirts • Worked closely with the Parks and Trails Management Team to design a template for all city parks signage Museum of Man // Graphic Designer 2/07 – 5/08 Translated exhibit subject matter into concrete design for exhibition, including panel displays, promotional materials and print ads. Collaborated daily with curators, collection managers and executive staff to execute creative projects. Key Roles/Achievements: • Worked directly with Museum Director to redesign brand identity. • Lead designer for annual Indian Fair event. Worked with project manager to design, print and manage marketing collateral including event logo, signage and print ads. Schools Financial Credit Union // Graphic Designer 1/01 – 6/06 Solo in-house designer, created direct mail, internal collateral, POP display merchandising, annual reports and print ads. Key Roles/Achievements: • Saved Credit Union over $40,000 by managing and designing annual report in-house. • Conceptualized and executed creative for sponsorship campaign featuring Sacramento King, Bobby Jackson. Provided design comps, participated in photo shoots and developed designs for billboards, print ads and POP merchandising. • Worked closely with copywriters, photographers, print vendors to fulfill company needs. Education B.A. Communications, 12/2000 Cal State Fullerton, Fullerton, CA Software/Programs Adobe Illustrator CC Adobe Photoshop CC Adobe InDesign CC Adobe Animate CC Premier Pro CC Dreamweaver CC Microsoft Office Suite Other Skills Color Management Pre-Press Production Google Analytics Typography Email Marketing Video Editing WordPress CSS/HTML SEO/SEM Netsuite HTML 5